Fitness and classes · Small-town market · Arkansas
Gyms in the Mountain Home, AR area
Competitor counts, household spending and official business counts for gyms in the Mountain Home, AR area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 43 out of 100: Lower middle
Ranked #333 of 506 scored small-town markets
#4 of 12 scored small-town markets based in Arkansas
- Listings
- 9
- 2 chain locations (22%)
- Official establishments
- 6
- All fitness and recreational sports centers
- Household spending a year
- $9.6M
- On memberships, classes and admissions · $499 a household
- Spending per listing
- $1.1M
- 18% below the U.S.
- Listings per 10k households
- 4.7
- 38% below the U.S.
- Population, 2025
- 42,982
- +3.1% since 2020
See the gyms around any address in the Mountain Home area
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Mountain Home area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Mountain Home area spend about $9.6M a year on memberships, classes and admissions, or $499 per household, 49% below the U.S. average. That works out to $1.1M per gym, 18% below the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.
The Mountain Home area has 9 gyms on map listings as of September 2026. Chain locations make up 22% of them, against 28% across the U.S. Per 10,000 households, that is 4.7, 38% below the U.S. rate of 7.6.
Official counts show 6 businesses with payroll classed as fitness and recreational sports centers in the Mountain Home area in 2023. That is one for every 3,225 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms.
Population estimates put the population change in the Mountain Home area from 2020 to 2025 at +3.1%, in step with the U.S. (+3.1%). For gyms, the Mountain Home area has a Groundwork market score of 43 (lower middle): #333 of 506 scored small-town markets and #4 of 12 scored small-town markets based in Arkansas.
How the Mountain Home area compares
The same measures for Arkansas and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Mountain Home area | Arkansas | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.7 | 6.7 | 7.6 |
| Spending per listing | $1.1M | $919K | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 3,225 | 4,693 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +8.0% | +5.8% |
| Population growth, 2020–2025 | +3.1% | +3.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $499 | $617 | $983 |
| Median household income | $48,452 | $60,773 | $80,734 |
| Groundwork market score | 43 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6All fitness and recreational sports centers
- Employees, 2023
- 16
- Annual payroll, 2023
- $192K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 92 chain locations
- Listings at the U.S. rate for this spending
- 7The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness and recreational sports centers in the Mountain Home area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in the Mountain Home area
- Population, 2025 estimate
- 42,982+3.1% since 2020
- Households
- 19,348
- Median age
- 51.0
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.9
- Land area
- 554 sq. mi.
- People per square mile
- 77
- Median household income
- $48,452+14.7% vs. 2015–2019, before inflation
- Average household income
- $71,486
- Median home value
- $174,600
- Jobs located here
- 16,323
- Daytime population
- 43,148Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Mountain Home area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of the Mountain Home area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Arkansas
Every Arkansas market ranked →The highest-scoring small-town markets in Arkansas for gyms, numbered among those based in Arkansas, with the Mountain Home area marked.
Top small-town markets in Arkansas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Searcy, AR | 47 | 22 | 7.4 | $701K | +4.2% | #291 of 506 |
| 2Russellville, AR | 46 | 22 | 6.7 | $832K | +1.6% | #301 of 506 |
| 3Blytheville, AR | 45 | 5 | 3.2 | $1.7M | −6.7% | #307 of 506 |
| 4Mountain Home, AR | 43 | 9 | 4.7 | $1.1M | +3.1% | #333 of 506 |
| 5Harrison, AR | 42 | 14 | 7.6 | $692K | +2.4% | #349 of 506 |
| 6Paragould, AR | 36 | 11 | 6.1 | $888K | +3.4% | #404 of 506 |
| 7Pine Bluff, AR | 31 | 12 | 4.5 | $1.1M | −5.6% | #432 of 506 |
| 8Batesville, AR | 29 | 12 | 8.2 | $677K | +2.2% | #446 of 506 |
| 9Camden, AR | 28 | 5 | 4.8 | $1.1M | −3.6% | #454 of 506 |
| 10Malvern, AR | 26 | 8 | 6.5 | $787K | +1.1% | #464 of 506 |
Other business types in the Mountain Home area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in the Mountain Home, AR area?
Map listings as of September 2026 show 9 gyms in the Mountain Home area. 2 of them (22%) are chain locations. The listings count gyms and fitness centers. Official counts show 6 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.
How much do households in the Mountain Home, AR area spend on memberships, classes and admissions?
About $9.6M a year, or $499 per household. That is 49% below the U.S. average (an index of 51, where 100 is the U.S. average). Spread across the 9 gyms on map listings, it comes to $1.1M per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 19,348 households in the Mountain Home area and national spending patterns by income.
How does the Mountain Home, AR area compare with the U.S. for gyms?
The Mountain Home area has 4.7 gyms per 10,000 households, 38% below the U.S. rate of 7.6. Spending per gym is $1.1M, 18% below the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, the Mountain Home area would have about 7, against 9 on map listings. There is one business with payroll in the industry for every 3,225 households, against one for every 3,109 across the U.S.
How fast is the Mountain Home, AR area growing?
Population estimates put the Mountain Home area at 42,982 people in 2025, up 3.1% since 2020, in step with the U.S. (+3.1%). It has 19,348 households. Median household income in the Mountain Home area is $48,452, 40% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 14.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Mountain Home area scores 43 for gyms (lower middle), #333 of 506 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Mountain Home area. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in the Mountain Home area
Screening a site or an acquisition in the Mountain Home area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Mountain Home area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.