Beauty and personal care · Small-town market · Arkansas
Hair salons in the Mountain Home, AR area
The hair salons in the Mountain Home, AR area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 47 out of 100: Lower middle
Ranked #309 of 538 scored small-town markets
#3 of 14 scored small-town markets based in Arkansas
- Listings
- 33
- 9 chain locations (27%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $14.2M
- On personal care products and services · $736 a household
- Spending per listing
- $432K
- In line with the U.S.
- Listings per 10k households
- 17.1
- 27% below the U.S.
- Population, 2025
- 42,982
- +3.1% since 2020
See the hair salons around any address in the Mountain Home area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Mountain Home area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Mountain Home area spend about $14.2M a year on personal care products and services, or $736 per household, 27% below the U.S. average. That works out to $432K per salon, in line with the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
There are 33 hair salons on map listings in the Mountain Home area as of September 2026. Chain locations make up 27% of them, against 14% across the U.S. That is 17.1 per 10,000 households, 27% below the U.S. rate of 23.4.
In 2023, official counts showed 9 businesses with payroll in the Mountain Home area classed as beauty salons. That is one for every 2,150 households, against one for every 1,535 across the U.S. Another 89 one-person businesses have no payroll, by official counts.
Between 2020 and 2025, the population of the Mountain Home area grew 3.1%, in step with the U.S. (+3.1%). The Groundwork market score for hair salons in the Mountain Home area is 47 (lower middle), #309 of 538 scored small-town markets and #3 of 14 scored small-town markets based in Arkansas.
How the Mountain Home area compares
The same measures for Arkansas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Mountain Home area | Arkansas | U.S. |
|---|---|---|---|
| Listings per 10k households | 17.1 | 23.0 | 23.4 |
| Spending per listing | $432K | $354K | $430K |
| Households per official establishment | 2,150 | 2,662 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +16.5% | +6.0% |
| Population growth, 2020–2025 | +3.1% | +3.3% | +3.1% |
| Spending per household on personal care products and services | $736 | $815 | $1,005 |
| Median household income | $48,452 | $60,773 | $80,734 |
| Groundwork market score | 47 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 9
- Employees, 2023
- 57
- Annual payroll, 2023
- $1.5M
- One-person businesses, 2023
- 89Businesses with no payroll
- Map listings, September 2026
- 339 chain locations
- Listings at the U.S. rate for this spending
- 33The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in the Mountain Home area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Mountain Home area
- Population, 2025 estimate
- 42,982+3.1% since 2020
- Households
- 19,348
- Median age
- 51.0
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.9
- Land area
- 554 sq. mi.
- People per square mile
- 77
- Median household income
- $48,452+14.7% vs. 2015–2019, before inflation
- Average household income
- $71,486
- Median home value
- $174,600
- Jobs located here
- 16,323
- Daytime population
- 43,148Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Mountain Home area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Mountain Home area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Arkansas
Every Arkansas market ranked →The highest-scoring small-town markets in Arkansas for hair salons, numbered among those based in Arkansas, with the Mountain Home area marked.
Top small-town markets in Arkansas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Paragould, AR | 55 | 36 | 20.0 | $388K | +3.4% | #219 of 538 |
| 2Forrest City, AR | 47 | 5 | 6.4 | $1M | −5.3% | #305 of 538 |
| 3Mountain Home, AR | 47 | 33 | 17.1 | $432K | +3.1% | #309 of 538 |
| 4Batesville, AR | 40 | 38 | 26.0 | $299K | +2.2% | #388 of 538 |
| 5Russellville, AR | 39 | 75 | 23.0 | $341K | +1.6% | #395 of 538 |
| 6Pine Bluff, AR | 37 | 49 | 18.2 | $406K | −5.6% | #413 of 538 |
| 7Malvern, AR | 37 | 24 | 19.5 | $389K | +1.1% | #415 of 538 |
| 8Searcy, AR | 35 | 79 | 26.7 | $286K | +4.2% | #439 of 538 |
| 9Harrison, AR | 32 | 42 | 22.7 | $336K | +2.4% | #465 of 538 |
| 10Camden, AR | 25 | 19 | 18.4 | $404K | −3.6% | #495 of 538 |
Other business types in the Mountain Home area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas35
- Hair salons47
- Barbershops36
- Nail salons38
- Spas and skin care30
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Mountain Home, AR area?
As of September 2026, map listings count 33 hair salons in the Mountain Home area. 9 of them (27%) are chain locations. The listings count hair and beauty salons. Official counts show 9 businesses with payroll classed as beauty salons in 2023. Official counts list 89 one-person businesses without payroll.
How much do households in the Mountain Home, AR area spend on personal care products and services?
About $14.2M a year, or $736 per household. That is 27% below the U.S. average (an index of 73, where 100 is the U.S. average). Spread across the 33 hair salons on map listings, it comes to $432K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 19,348 households in the Mountain Home area and national spending patterns by income.
How does the Mountain Home, AR area compare with the U.S. for hair salons?
The Mountain Home area has 17.1 hair salons per 10,000 households, 27% below the U.S. rate of 23.4. Spending per salon is $432K, in line with the U.S. figure of $430K. The count on map listings matches the U.S. ratio of hair salons to household spending. There is one business with payroll in the industry for every 2,150 households, against one for every 1,535 across the U.S.
How fast is the Mountain Home, AR area growing?
Population estimates put the Mountain Home area at 42,982 people in 2025, up 3.1% since 2020, in step with the U.S. (+3.1%). It has 19,348 households. Median household income in the Mountain Home area is $48,452, 40% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 14.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Mountain Home area scores 47 for hair salons (lower middle), #309 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Mountain Home area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Mountain Home area
Screening a site or an acquisition in the Mountain Home area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Mountain Home area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.