County profile · Arkansas
Baxter County, AR market data
How Baxter County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 42,982
- +3.1% since 2020
- Households
- 19,348
- Median household income
- $48,452
- +14.7% vs. 2015–2019, before inflation
- Median home value
- $174,600
- Jobs located here
- 16,323
- Highest market score
- 75
- Gas stations, #255 of 2,358 scored counties
A site report maps the competitors on map listings around any address in Baxter County by name and distance, and the households and spending within reach. Or open the report at the center of Baxter County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Baxter County has an estimated 42,982 people and 19,348 households. Between 2020 and 2025, the population of Baxter County grew 3.1%, in step with the U.S. (+3.1%). Median household income in Baxter County is $48,452, 40% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 14.7%, before inflation.
Relative to the U.S., household spending in Baxter County runs highest on vehicle insurance (an index of 124, where 100 is the U.S. average) and lowest on memberships, classes and admissions (51).
Of the business types scored in Baxter County, gas stations (75), child care centers and preschools (56) and bakeries and dessert shops (54) have the highest Groundwork market scores. For gas stations, that ranks #255 of 2,358 scored counties.
Baxter County is part of the Mountain Home area. Against the U.S., map listings per household run highest for veterinarians (twice the U.S. rate) and lowest for gyms and studios (52% below the U.S. rate).
All 56 business types in Baxter County
Highest Groundwork market score first. Each score compares Baxter County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Gas stations | 75 | #255 of 2,358 | 17 | 8.8 | $3.2M | 134 | 10 |
| Child care and preschools | 56 | #658 of 1,611 | 6 | 3.1 | $983K | 98 | 8 |
| Bakeries and dessert shops | 54 | #764 of 1,889 | 10 | 5.2 | $5.9M | 141 | 11 |
| Grocery stores | 53 | #906 of 2,070 | 11 | 5.7 | $9.4M | 101 | 7 |
| Gyms, studios and classes | 52 | #949 of 2,088 | 14 | 7.2 | $689K | 104 | 6 |
| Grocery and convenience stores | 52 | #1,132 of 2,402 | 40 | 20.7 | $2.6M | 76 | 8 |
| Home repair trades | 51 | #977 of 2,057 | 18 | 9.3 | $2.6M | 106 | 30 |
| Fast food and sandwich shops | 46 | #1,310 of 2,222 | 23 | 11.9 | $2.5M | 83 | 30 |
| Hair salons | 44 | #1,471 of 2,339 | 33 | 17.1 | $432K | 100 | 9 |
| Pet grooming and boarding | 43 | #888 of 1,461 | 8 | 4.1 | $1.7M | 68 | 4 |
| Pizza | 43 | #1,323 of 2,090 | 17 | 8.8 | $3.4M | 68 | 30 |
| Insurance agencies | 43 | #1,373 of 2,272 | 41 | 21.2 | $1.1M | 91 | 23 |
| House cleaning | 42 | #566 of 847 | 7 | 3.6 | $3.5M | 54 | 6 |
| Car washes and detailing | 40 | #990 of 1,451 | 9 | 4.7 | $1.8M | 72 | 3 |
| Gyms | 40 | #1,232 of 1,792 | 9 | 4.7 | $1.1M | 82 | 6 |
| Real estate agents and brokers | 40 | #1,567 of 2,176 | 34 | 17.6 | Index only | 136 | 20 |
| HVAC and plumbing | 39 | #1,235 of 1,707 | 12 | 6.2 | $3.9M | 81 | 18 |
| Coffee shops and cafes | 39 | #1,427 of 2,063 | 17 | 8.8 | $3.4M | 93 | 11 |
| Dentists and orthodontists | 38 | #1,381 of 1,886 | 22 | 11.4 | $824K | 84 | 10 |
| Property management | 37 | #672 of 910 | 10 | 5.2 | Index only | 45 | 4 |
| Restaurants and cafes | 37 | #1,739 of 2,405 | 171 | 88.4 | $343K | 92 | 79 |
| Landscaping and lawn care | 36 | #1,125 of 1,493 | 13 | 6.7 | $1.9M | 63 | 24 |
| Real estate | 36 | #1,835 of 2,229 | 52 | 26.9 | Index only | 112 | 28 |
| Nail salons | 35 | #1,046 of 1,328 | 9 | 4.7 | $1.6M | 95 | Under 3 |
| Convenience stores | 34 | #1,677 of 2,261 | 23 | 11.9 | $4.5M | 57 | Under 3 |
| Auto repair and car care | 34 | #1,901 of 2,401 | 87 | 45.0 | $188K | 70 | 27 |
| Salons, barbers and spas | 34 | #1,993 of 2,385 | 72 | 37.2 | $198K | 93 | 15 |
| Spas and skin care | 33 | #1,467 of 1,769 | 20 | 10.3 | $712K | 81 | 4 |
| Barbershops | 32 | #1,069 of 1,356 | 9 | 4.7 | $1.6M | 84 | Under 3 |
| Auto repair shops | 32 | #1,957 of 2,378 | 50 | 25.8 | $327K | 74 | 22 |
| Lawn, cleaning and pest control | 30 | #1,582 of 1,771 | 24 | 12.4 | $1M | 60 | 35 |
| Clothing and shoe stores | 30 | #1,712 of 2,087 | 30 | 15.5 | $1M | 80 | 17 |
| Sit-down restaurants | 30 | #2,045 of 2,405 | 102 | 52.7 | $574K | 87 | 38 |
| Clothing, shoes and laundry | 29 | #1,876 of 2,210 | 46 | 23.8 | $662K | 75 | 17 |
| Chiropractors | 27 | #1,335 of 1,490 | 12 | 6.2 | $1.5M | 63 | 8 |
| Optometrists and eye care | 26 | #1,128 of 1,302 | 8 | 4.1 | $2.3M | 72 | 5 |
| Pet stores | 25 | #854 of 974 | 6 | 3.1 | $2.3M | 51 | Under 3 |
| Pet businesses | 24 | #2,039 of 2,200 | 32 | 16.5 | $431K | 49 | 14 |
| Veterinarians | 20 | #1,384 of 1,485 | 13 | 6.7 | $1.1M | 39 | 10 |
| Primary care and pediatrics | 20 | #1,547 of 1,656 | 17 | 8.8 | $1.1M | 60 | 54 |
| Laundromats | 19 | #718 of 785 | 6 | 3.1 | $5.1M | 41 | Under 3 |
| Doctors, dentists and clinics | 18 | #2,315 of 2,394 | 172 | 88.9 | $105K | 69 | 103 |
| Home inspectors | 14 | #405 of 415 | 5 | 2.6 | Index only | 19 | Under 3 |
| Physical therapy | 14 | #1,386 of 1,422 | 18 | 9.3 | $1M | 42 | 26 |
| Electricians | Not scored | Not scored | 4 | 2.1 | $11.6M | 96 | 8 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 2.1 | $2.4M | 120 | Under 3 |
| Pest control | Not scored | Not scored | 4 | 2.1 | $6M | 59 | 5 |
| Tire shops | Not scored | Not scored | 4 | 2.1 | $4.1M | 163 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 1.6 | $5.5M | 177 | 4 |
| Dry cleaners | Not scored | Not scored | 3 | 1.6 | $10.2M | 65 | Under 3 |
| Funeral homes | Not scored | Not scored | 3 | 1.6 | $1.3M | 192 | 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 1.6 | Index only | 215 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.0 | $8.2M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 1.0 | $23.2M | Too few | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.5 | $18.1M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.5 | $9.6M | Too few | 6 |
Household spending in Baxter County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $16.4M | $846 | 88 |
| Gasoline and other fuels | $54.2M | $2,802 | 108 |
| Food away from home | $58.6M | $3,027 | 74 |
| Groceries | $103M | $5,321 | 84 |
| Personal care products and services | $14.2M | $736 | 73 |
| Child care and other personal services | $5.9M | $305 | 52 |
| Memberships, classes and admissions | $9.6M | $499 | 51 |
| Medical and dental services | $18.1M | $936 | 73 |
| Pets | $13.8M | $712 | 78 |
| Clothing, shoes and related services | $30.5M | $1,574 | 77 |
| Vehicle insurance | $46.9M | $2,423 | 124 |
| Home repairs, maintenance and insurance | $46.3M | $2,395 | 79 |
| Lawn care, cleaning and other household services | $24.2M | $1,248 | 88 |
| Rent and homeowner costs | $251.7M | $13,007 | 78 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Baxter County
- Population, 2025 estimate
- 42,982+3.1% since 2020
- Households
- 19,348
- Median age
- 51.0
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.9
- Land area
- 554 sq. mi.
- People per square mile
- 77
- Median household income
- $48,452+14.7% vs. 2015–2019, before inflation
- Average household income
- $71,486
- Median home value
- $174,600
- Jobs located here
- 16,323
- Daytime population
- 43,148Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Baxter County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Baxter County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Fulton County, AR12,302 people
- Stone County, AR12,568 people
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Questions
How fast is Baxter County, AR growing?
Population estimates put Baxter County at 42,982 people in 2025, up 3.1% since 2020, in step with the U.S. (+3.1%). It has 19,348 households. Median household income rose 14.7% from the 2015–2019 survey, before inflation.
How much do households in Baxter County, AR spend?
Households in Baxter County spend about $251.7M a year on rent and homeowner costs, $103M on groceries and $58.6M on food away from home. Set against the U.S., households in Baxter County spend the most on vehicle insurance (an index of 124, where 100 is the U.S. average) and the least on memberships, classes and admissions (51).
Which business types have the highest market scores in Baxter County, AR?
The highest Groundwork market scores in Baxter County are for gas stations (75), child care centers and preschools (56) and bakeries and dessert shops (54). Baxter County ranks #255 of 2,358 scored counties for gas stations.
How does Baxter County, AR compare with the U.S.?
The median household income in Baxter County is $48,452 a year, 40% below the U.S. median of $80,734. The population rose 3.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $174,600, against $332,700 for the U.S. For its number of households, Baxter County has the most map listings, relative to the U.S., for veterinarians (twice the U.S. rate) and the fewest for gyms and studios (52% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 44 of the 56 business types have a score in Baxter County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Baxter County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Baxter County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Baxter County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.