County profile · Alabama
Madison County, AL market data
How Madison County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 433,516
- +11.0% since 2020
- Households
- 165,031
- Median household income
- $86,499
- +32.2% vs. 2015–2019, before inflation
- Median home value
- $299,200
- Jobs located here
- 217,020
- Highest market score
- 91
- Laundromats, #12 of 785 scored counties
A site report maps the competitors on map listings around any address in Madison County by name and distance, and the households and spending within reach. Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Madison County has an estimated 433,516 people and 165,031 households. Between 2020 and 2025, the population of Madison County grew 11.0%, faster than the U.S. (+3.1%). Median household income in Madison County is $86,499, 7% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 32.2%, before inflation.
Relative to the U.S., household spending in Madison County runs highest on vehicle insurance (an index of 130, where 100 is the U.S. average) and lowest on memberships, classes and admissions (88).
Of the business types scored in Madison County, laundromats (91), convenience stores (89) and grocery and convenience stores (88) have the highest Groundwork market scores. For laundromats, that ranks #12 of 785 scored counties.
Madison County is part of the Huntsville metro area. Against the U.S., map listings per household run highest for pest control companies (57% above the U.S. rate) and lowest for funeral homes (62% below the U.S. rate).
All 56 business types in Madison County
Highest Groundwork market score first. Each score compares Madison County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Laundromats | 91 | #12 of 785 | 12 | 0.7 | $28.3M | 226 | 4 |
| Convenience stores | 89 | #49 of 2,261 | 107 | 6.5 | $9.8M | 124 | 17 |
| Grocery and convenience stores | 88 | #67 of 2,402 | 246 | 14.9 | $4.3M | 125 | 70 |
| Electricians | 80 | #49 of 1,160 | 42 | 2.5 | $12.3M | 102 | 71 |
| Grocery stores | 80 | #205 of 2,070 | 99 | 6.0 | $10.6M | 114 | 53 |
| HVAC and plumbing | 78 | #83 of 1,707 | 96 | 5.8 | $5.4M | 113 | 124 |
| Funeral homes | 77 | #101 of 1,472 | 14 | 0.8 | $1.5M | 221 | 12 |
| Collision repair and body shops | 77 | #102 of 1,327 | 32 | 1.9 | $4.9M | 160 | 36 |
| Pet grooming and boarding | 75 | #128 of 1,461 | 69 | 4.2 | $2.4M | 93 | 32 |
| Landscaping and lawn care | 75 | #143 of 1,493 | 103 | 6.2 | $2.6M | 87 | 125 |
| Home inspectors | 74 | #36 of 415 | 8 | 0.5 | Index only | 127 | 8 |
| Insurance agencies | 73 | #402 of 2,272 | 256 | 15.5 | $1.6M | 130 | 121 |
| Home repair trades | 72 | #169 of 2,057 | 220 | 13.3 | $2.3M | 96 | 222 |
| Bakeries and dessert shops | 72 | #222 of 1,889 | 132 | 8.0 | $5.2M | 125 | 94 |
| Auto repair shops | 71 | #320 of 2,378 | 299 | 18.1 | $527K | 118 | 131 |
| Pet stores | 69 | #184 of 974 | 35 | 2.1 | $4.7M | 103 | 16 |
| Child care and preschools | 69 | #300 of 1,611 | 98 | 5.9 | $910K | 91 | 84 |
| Pet businesses | 69 | #324 of 2,200 | 195 | 11.8 | $840K | 96 | 106 |
| Gas stations | 69 | #438 of 2,358 | 208 | 12.6 | $2.4M | 99 | 182 |
| Pizza | 68 | #369 of 2,090 | 111 | 6.7 | $6.2M | 121 | 404 |
| House cleaning | 67 | #141 of 847 | 42 | 2.5 | $6.3M | 98 | 94 |
| Sit-down restaurants | 66 | #507 of 2,405 | 1,010 | 61.2 | $676K | 102 | 247 |
| Dry cleaners | 65 | #105 of 507 | 17 | 1.0 | $20M | 127 | 20 |
| Roofing and gutters | 65 | #265 of 1,177 | 82 | 5.0 | $6.3M | 74 | 27 |
| Coffee shops and cafes | 65 | #450 of 2,063 | 182 | 11.0 | $3.8M | 101 | 85 |
| Auto repair and car care | 65 | #549 of 2,401 | 553 | 33.5 | $285K | 106 | 216 |
| Lawn, cleaning and pest control | 64 | #379 of 1,771 | 181 | 11.0 | $1.5M | 87 | 249 |
| Veterinarians | 63 | #439 of 1,485 | 72 | 4.4 | $2.3M | 84 | 58 |
| Restaurants and cafes | 60 | #780 of 2,405 | 1,818 | 110.2 | $376K | 101 | 746 |
| Nail salons | 59 | #438 of 1,328 | 121 | 7.3 | $1.3M | 79 | 20 |
| Barbershops | 58 | #506 of 1,356 | 127 | 7.7 | $1.3M | 67 | 7 |
| Pest control | 57 | #272 of 699 | 36 | 2.2 | $7.3M | 72 | 30 |
| Optometrists and eye care | 56 | #529 of 1,302 | 69 | 4.2 | $2.9M | 92 | 32 |
| Oil change and quick lube | 55 | #208 of 479 | 11 | 0.7 | $14.3M | 104 | 19 |
| Clothing and shoe stores | 55 | #876 of 2,087 | 278 | 16.8 | $1.2M | 96 | 143 |
| Yoga, Pilates and fitness studios | 54 | #308 of 777 | 33 | 2.0 | $4.3M | 106 | 68 |
| Clothing, shoes and laundry | 54 | #976 of 2,210 | 381 | 23.1 | $891K | 101 | 167 |
| Chiropractors | 53 | #660 of 1,490 | 89 | 5.4 | $2.2M | 93 | 62 |
| Tire shops | 53 | #713 of 1,530 | 84 | 5.1 | $1.9M | 75 | 31 |
| Spas and skin care | 52 | #828 of 1,769 | 232 | 14.1 | $692K | 79 | 32 |
| Gyms | 52 | #851 of 1,792 | 134 | 8.1 | $1.1M | 82 | 68 |
| Fast food and sandwich shops | 52 | #1,085 of 2,222 | 275 | 16.7 | $2.5M | 81 | 404 |
| Property management | 50 | #452 of 910 | 66 | 4.0 | Index only | 73 | 83 |
| Hair salons | 49 | #1,264 of 2,339 | 508 | 30.8 | $316K | 73 | 88 |
| Physical therapy | 48 | #778 of 1,422 | 96 | 5.8 | $2.1M | 86 | 80 |
| Car washes and detailing | 48 | #786 of 1,451 | 80 | 4.8 | $2M | 78 | 32 |
| Urgent care and walk-in clinics | 47 | #183 of 325 | 11 | 0.7 | $18.1M | 74 | 17 |
| Gyms, studios and classes | 45 | #1,322 of 2,088 | 276 | 16.7 | $517K | 78 | 125 |
| Salons, barbers and spas | 45 | #1,496 of 2,385 | 1,005 | 60.9 | $160K | 75 | 151 |
| Mortgage brokers and lenders | 44 | #557 of 887 | 91 | 5.5 | Index only | 75 | 42 |
| Primary care and pediatrics | 44 | #1,049 of 1,656 | 151 | 9.1 | $1.3M | 74 | 318 |
| Dentists and orthodontists | 43 | #1,207 of 1,886 | 221 | 13.4 | $899K | 91 | 153 |
| Martial arts and dance studios | 42 | #901 of 1,334 | 109 | 6.6 | $1.3M | 65 | 57 |
| Real estate agents and brokers | 42 | #1,496 of 2,176 | 711 | 43.1 | Index only | 69 | 209 |
| Real estate | 41 | #1,593 of 2,229 | 876 | 53.1 | Index only | 70 | 384 |
| Doctors, dentists and clinics | 39 | #1,725 of 2,394 | 1,434 | 86.9 | $139K | 91 | 662 |
Household spending in Madison County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $157.5M | $954 | 100 |
| Gasoline and other fuels | $493.3M | $2,989 | 115 |
| Food away from home | $682.8M | $4,137 | 102 |
| Groceries | $1B | $6,337 | 100 |
| Personal care products and services | $160.5M | $973 | 97 |
| Child care and other personal services | $89.2M | $541 | 93 |
| Memberships, classes and admissions | $142.6M | $864 | 88 |
| Medical and dental services | $198.7M | $1,204 | 93 |
| Pets | $163.8M | $993 | 109 |
| Clothing, shoes and related services | $339.4M | $2,057 | 100 |
| Vehicle insurance | $419.4M | $2,541 | 130 |
| Home repairs, maintenance and insurance | $515.1M | $3,121 | 103 |
| Lawn care, cleaning and other household services | $263.9M | $1,599 | 113 |
| Rent and homeowner costs | $2.7B | $16,139 | 97 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Madison County
- Population, 2025 estimate
- 433,516+11.0% since 2020
- Households
- 165,031
- Median age
- 39.6
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.9
- Land area
- 802 sq. mi.
- People per square mile
- 506
- Median household income
- $86,499+32.2% vs. 2015–2019, before inflation
- Average household income
- $115,432
- Median home value
- $299,200
- Jobs located here
- 217,020
- Daytime population
- 448,110Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Madison County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Alabama 8
- Limestone County, AL111,233 people
- Morgan County, AL124,471 people
- Marshall County, AL99,748 people
- Jackson County, AL53,053 people
- Lawrence County, AL33,276 people
- Cullman County, AL90,566 people
- DeKalb County, AL72,269 people
- Blount County, AL59,518 people
Questions
How fast is Madison County, AL growing?
Population estimates put Madison County at 433,516 people in 2025, up 11.0% since 2020, faster than the U.S. (+3.1%). It has 165,031 households. Median household income rose 32.2% from the 2015–2019 survey, before inflation.
How much do households in Madison County, AL spend?
Households in Madison County spend about $2.7B a year on rent and homeowner costs, $1B on groceries and $682.8M on food away from home. Set against the U.S., households in Madison County spend the most on vehicle insurance (an index of 130, where 100 is the U.S. average) and the least on memberships, classes and admissions (88).
Which business types have the highest market scores in Madison County, AL?
The highest Groundwork market scores in Madison County are for laundromats (91), convenience stores (89) and grocery and convenience stores (88). Madison County ranks #12 of 785 scored counties for laundromats.
How does Madison County, AL compare with the U.S.?
The median household income in Madison County is $86,499 a year, 7% above the U.S. median of $80,734. The population rose 11.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $299,200, against $332,700 for the U.S. For its number of households, Madison County has the most map listings, relative to the U.S., for pest control companies (57% above the U.S. rate) and the fewest for funeral homes (62% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Madison County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Madison County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Alabama · Every U.S. market · How we measure
Screening a site or an acquisition in Madison County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.