County profile · Alabama
Limestone County, AL market data
How Limestone County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 122,928
- +18.0% since 2020
- Households
- 40,953
- Median household income
- $83,629
- +40.1% vs. 2015–2019, before inflation
- Median home value
- $281,000
- Jobs located here
- 33,073
- Highest market score
- 93
- Bakeries and dessert shops, #8 of 1,889 scored counties
A site report maps the competitors on map listings around any address in Limestone County by name and distance, and the households and spending within reach. Or open the report at the center of Limestone County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Limestone County has an estimated 122,928 people and 40,953 households. Population estimates show Limestone County grew 18.0% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in Limestone County is $83,629, 4% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 40.1%, before inflation.
Relative to the U.S., household spending in Limestone County runs highest on vehicle insurance (an index of 145, where 100 is the U.S. average) and lowest on memberships, classes and admissions (84).
Of the business types scored in Limestone County, bakeries and dessert shops (93), house cleaning businesses (91) and sit-down restaurants (91) have the highest Groundwork market scores. For bakeries and dessert shops, that ranks #8 of 1,889 scored counties.
Limestone County is part of the Huntsville metro area. Against the U.S., map listings per household run highest for pet grooming and boarding businesses (50% above the U.S. rate) and lowest for bakeries and dessert shops (62% below the U.S. rate).
All 56 business types in Limestone County
Highest Groundwork market score first. Each score compares Limestone County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Bakeries and dessert shops | 93 | #8 of 1,889 | 15 | 3.7 | $11M | 266 | 11 |
| House cleaning | 91 | #6 of 847 | 5 | 1.2 | $12.8M | 200 | 15 |
| Sit-down restaurants | 91 | #18 of 2,405 | 141 | 34.4 | $1.2M | 176 | 43 |
| Restaurants and cafes | 91 | #20 of 2,405 | 237 | 57.9 | $697K | 188 | 112 |
| Pizza | 89 | #15 of 2,090 | 19 | 4.6 | $8.7M | 171 | 58 |
| Coffee shops and cafes | 88 | #34 of 2,063 | 29 | 7.1 | $5.7M | 154 | 11 |
| Grocery and convenience stores | 88 | #69 of 2,402 | 66 | 16.1 | $3.9M | 115 | 15 |
| Property management | 87 | #3 of 910 | 5 | 1.2 | Index only | 234 | 8 |
| Martial arts and dance studios | 87 | #10 of 1,334 | 10 | 2.4 | $3.4M | 167 | 4 |
| Gyms | 87 | #28 of 1,792 | 20 | 4.9 | $1.7M | 129 | 5 |
| Fast food and sandwich shops | 86 | #44 of 2,222 | 39 | 9.5 | $4.2M | 139 | 58 |
| Gyms, studios and classes | 85 | #29 of 2,088 | 34 | 8.3 | $989K | 149 | 9 |
| Pet businesses | 85 | #34 of 2,200 | 47 | 11.5 | $841K | 96 | 11 |
| Grocery stores | 85 | #113 of 2,070 | 23 | 5.6 | $11.2M | 120 | 10 |
| Insurance agencies | 85 | #135 of 2,272 | 53 | 12.9 | $2.2M | 175 | 29 |
| Auto repair shops | 84 | #63 of 2,378 | 71 | 17.3 | $613K | 138 | 26 |
| Auto repair and car care | 84 | #66 of 2,401 | 122 | 29.8 | $356K | 133 | 39 |
| Mortgage brokers and lenders | 83 | #19 of 887 | 7 | 1.7 | Index only | 238 | Under 3 |
| Child care and preschools | 83 | #56 of 1,611 | 15 | 3.7 | $1.4M | 140 | 19 |
| Tire shops | 82 | #85 of 1,530 | 15 | 3.7 | $2.9M | 116 | 4 |
| Convenience stores | 82 | #135 of 2,261 | 36 | 8.8 | $7.1M | 90 | 5 |
| Nail salons | 81 | #42 of 1,328 | 17 | 4.2 | $2.3M | 137 | 3 |
| Dentists and orthodontists | 80 | #71 of 1,886 | 23 | 5.6 | $2.1M | 212 | 21 |
| Hair salons | 80 | #80 of 2,339 | 67 | 16.4 | $582K | 135 | 13 |
| Clothing and shoe stores | 80 | #164 of 2,087 | 47 | 11.5 | $1.7M | 137 | 10 |
| Spas and skin care | 79 | #82 of 1,769 | 30 | 7.3 | $1.3M | 148 | 4 |
| Laundromats | 78 | #83 of 785 | 5 | 1.2 | $16.4M | 131 | Under 3 |
| Veterinarians | 78 | #126 of 1,485 | 14 | 3.4 | $2.8M | 104 | 11 |
| Clothing, shoes and laundry | 78 | #179 of 2,210 | 65 | 15.9 | $1.3M | 143 | 14 |
| Roofing and gutters | 77 | #74 of 1,177 | 13 | 3.2 | $9.6M | 114 | 7 |
| Landscaping and lawn care | 77 | #112 of 1,493 | 20 | 4.9 | $3.2M | 109 | 38 |
| Lawn, cleaning and pest control | 75 | #136 of 1,771 | 34 | 8.3 | $1.9M | 112 | 58 |
| Salons, barbers and spas | 74 | #195 of 2,385 | 136 | 33.2 | $287K | 135 | 22 |
| Electricians | 72 | #143 of 1,160 | 12 | 2.9 | $10.4M | 87 | 21 |
| Car washes and detailing | 72 | #191 of 1,451 | 17 | 4.2 | $2.6M | 102 | 6 |
| Physical therapy | 71 | #205 of 1,422 | 15 | 3.7 | $3.2M | 133 | 13 |
| Collision repair and body shops | 70 | #225 of 1,327 | 13 | 3.2 | $3.3M | 109 | 10 |
| Chiropractors | 69 | #249 of 1,490 | 19 | 4.6 | $2.5M | 106 | 8 |
| Pet grooming and boarding | 69 | #269 of 1,461 | 22 | 5.4 | $1.8M | 71 | Under 3 |
| Real estate agents and brokers | 68 | #283 of 2,176 | 73 | 17.8 | Index only | 163 | 30 |
| Doctors, dentists and clinics | 68 | #405 of 2,394 | 154 | 37.6 | $312K | 204 | 106 |
| Gas stations | 67 | #495 of 2,358 | 63 | 15.4 | $2.2M | 91 | 62 |
| Optometrists and eye care | 66 | #273 of 1,302 | 7 | 1.7 | $6.9M | 219 | 12 |
| Real estate | 66 | #352 of 2,229 | 87 | 21.2 | Index only | 172 | 55 |
| Pest control | 64 | #176 of 699 | 9 | 2.2 | $7.1M | 70 | 5 |
| Barbershops | 63 | #392 of 1,356 | 21 | 5.1 | $1.9M | 98 | Under 3 |
| Funeral homes | 63 | #409 of 1,472 | 8 | 2.0 | $676K | 100 | 6 |
| Home repair trades | 61 | #552 of 2,057 | 58 | 14.2 | $2.2M | 89 | 75 |
| Primary care and pediatrics | 56 | #659 of 1,656 | 30 | 7.3 | $1.6M | 90 | 52 |
| HVAC and plumbing | 55 | #688 of 1,707 | 33 | 8.1 | $3.8M | 80 | 47 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 4 | 1.0 | $8.4M | 207 | 5 |
| Dry cleaners | Not scored | Not scored | 3 | 0.7 | $27.4M | 175 | 4 |
| Pet stores | Not scored | Not scored | 3 | 0.7 | $13.2M | 291 | Under 3 |
| Home inspectors | Not scored | Not scored | 2 | 0.5 | Index only | Too few | 5 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.2 | $43.5M | Too few | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.2 | $48M | Too few | Under 3 |
Household spending in Limestone County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $43.5M | $1,062 | 111 |
| Gasoline and other fuels | $136.9M | $3,344 | 129 |
| Food away from home | $165.1M | $4,031 | 99 |
| Groceries | $256.6M | $6,266 | 99 |
| Personal care products and services | $39M | $952 | 95 |
| Child care and other personal services | $21.1M | $514 | 89 |
| Memberships, classes and admissions | $33.6M | $821 | 84 |
| Medical and dental services | $48M | $1,173 | 91 |
| Pets | $39.5M | $966 | 106 |
| Clothing, shoes and related services | $82.1M | $2,004 | 97 |
| Vehicle insurance | $116.4M | $2,843 | 145 |
| Home repairs, maintenance and insurance | $125.1M | $3,054 | 101 |
| Lawn care, cleaning and other household services | $64M | $1,563 | 111 |
| Rent and homeowner costs | $649.8M | $15,866 | 95 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Limestone County
- Population, 2025 estimate
- 122,928+18.0% since 2020
- Households
- 40,953
- Median age
- 40.7
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.1
- Land area
- 563 sq. mi.
- People per square mile
- 197
- Median household income
- $83,629+40.1% vs. 2015–2019, before inflation
- Average household income
- $108,289
- Median home value
- $281,000
- Jobs located here
- 33,073
- Daytime population
- 98,251Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Limestone County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Limestone County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Alabama 8
- Madison County, AL405,718 people
- Morgan County, AL124,471 people
- Lawrence County, AL33,276 people
- Lauderdale County, AL95,830 people
- Colbert County, AL58,022 people
- Cullman County, AL90,566 people
- Marshall County, AL99,748 people
- Winston County, AL23,682 people
Questions
How fast is Limestone County, AL growing?
Population estimates put Limestone County at 122,928 people in 2025, up 18.0% since 2020, faster than the U.S. (+3.1%). It has 40,953 households. Median household income rose 40.1% from the 2015–2019 survey, before inflation.
How much do households in Limestone County, AL spend?
Households in Limestone County spend about $649.8M a year on rent and homeowner costs, $256.6M on groceries and $165.1M on food away from home. Set against the U.S., households in Limestone County spend the most on vehicle insurance (an index of 145, where 100 is the U.S. average) and the least on memberships, classes and admissions (84).
Which business types have the highest market scores in Limestone County, AL?
The highest Groundwork market scores in Limestone County are for bakeries and dessert shops (93), house cleaning businesses (91) and sit-down restaurants (91). Limestone County ranks #8 of 1,889 scored counties for bakeries and dessert shops.
How does Limestone County, AL compare with the U.S.?
The median household income in Limestone County is $83,629 a year, 4% above the U.S. median of $80,734. The population rose 18.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $281,000, against $332,700 for the U.S. For its number of households, Limestone County has the most map listings, relative to the U.S., for pet grooming and boarding businesses (50% above the U.S. rate) and the fewest for bakeries and dessert shops (62% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 50 of the 56 business types have a score in Limestone County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Limestone County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Limestone County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Limestone County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.