County profile · Alabama
Houston County, AL market data
How Houston County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 110,318
- +2.8% since 2020
- Households
- 43,302
- Median household income
- $58,626
- +23.2% vs. 2015–2019, before inflation
- Median home value
- $183,300
- Jobs located here
- 51,974
- Highest market score
- 68
- Property management, #153 of 910 scored counties
A site report maps the competitors on map listings around any address in Houston County by name and distance, and the households and spending within reach. Or open the report at the center of Houston County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Houston County has an estimated 110,318 people and 43,302 households. Population estimates show Houston County grew 2.8% from 2020 to 2025, in step with the U.S. (+3.1%). Median household income in Houston County is $58,626, 27% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.2%, before inflation.
Relative to the U.S., household spending in Houston County runs highest on vehicle insurance (an index of 123, where 100 is the U.S. average) and lowest on memberships, classes and admissions (61).
Of the business types scored in Houston County, property management companies (68), electricians (67) and house cleaning businesses (63) have the highest Groundwork market scores. For property management companies, that ranks #153 of 910 scored counties.
Houston County is part of the Dothan metro area. Against the U.S., map listings per household run highest for pest control companies (2.1 times the U.S. rate) and lowest for mortgage brokers and lenders (47% below the U.S. rate).
All 56 business types in Houston County
Highest Groundwork market score first. Each score compares Houston County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Property management | 68 | #153 of 910 | 5 | 1.2 | Index only | 217 | 11 |
| Electricians | 67 | #216 of 1,160 | 9 | 2.1 | $12.5M | 104 | 12 |
| House cleaning | 63 | #182 of 847 | 7 | 1.6 | $8.3M | 129 | 22 |
| Mortgage brokers and lenders | 62 | #215 of 887 | 10 | 2.3 | Index only | 154 | 4 |
| Funeral homes | 61 | #465 of 1,472 | 12 | 2.8 | $520K | 77 | 4 |
| Landscaping and lawn care | 52 | #669 of 1,493 | 32 | 7.4 | $1.8M | 62 | 25 |
| Veterinarians | 51 | #718 of 1,485 | 16 | 3.7 | $2.1M | 79 | 12 |
| Home repair trades | 50 | #1,052 of 2,057 | 59 | 13.6 | $1.9M | 78 | 50 |
| Convenience stores | 48 | #1,208 of 2,261 | 51 | 11.8 | $4.8M | 60 | 10 |
| HVAC and plumbing | 47 | #970 of 1,707 | 33 | 7.6 | $3.4M | 72 | 30 |
| Roofing and gutters | 46 | #684 of 1,177 | 17 | 3.9 | $6.6M | 78 | 8 |
| Grocery stores | 46 | #1,150 of 2,070 | 32 | 7.4 | $7.6M | 82 | 18 |
| Insurance agencies | 46 | #1,261 of 2,272 | 88 | 20.3 | $1.2M | 95 | 47 |
| Pet businesses | 45 | #1,327 of 2,200 | 50 | 11.5 | $684K | 78 | 30 |
| Bakeries and dessert shops | 44 | #1,139 of 1,889 | 33 | 7.6 | $4.4M | 106 | 30 |
| Coffee shops and cafes | 44 | #1,241 of 2,063 | 40 | 9.2 | $3.6M | 98 | 25 |
| Real estate agents and brokers | 44 | #1,386 of 2,176 | 113 | 26.1 | Index only | 98 | 25 |
| Grocery and convenience stores | 44 | #1,444 of 2,402 | 106 | 24.5 | $2.3M | 68 | 28 |
| Yoga, Pilates and fitness studios | 43 | #509 of 777 | 6 | 1.4 | $4.3M | 106 | 15 |
| Pizza | 43 | #1,297 of 2,090 | 28 | 6.5 | $5.2M | 102 | 119 |
| Lawn, cleaning and pest control | 42 | #1,186 of 1,771 | 52 | 12.0 | $1.1M | 66 | 59 |
| Real estate | 42 | #1,527 of 2,229 | 131 | 30.3 | Index only | 106 | 53 |
| Pet grooming and boarding | 40 | #962 of 1,461 | 20 | 4.6 | $1.7M | 67 | 12 |
| Martial arts and dance studios | 38 | #981 of 1,334 | 17 | 3.9 | $1.5M | 76 | 10 |
| Chiropractors | 37 | #1,098 of 1,490 | 24 | 5.5 | $1.8M | 76 | 14 |
| Pet stores | 34 | #722 of 974 | 10 | 2.3 | $3.4M | 76 | 6 |
| Car washes and detailing | 34 | #1,122 of 1,451 | 22 | 5.1 | $1.7M | 67 | 8 |
| Child care and preschools | 34 | #1,254 of 1,611 | 30 | 6.9 | $540K | 54 | 27 |
| Gyms | 34 | #1,408 of 1,792 | 28 | 6.5 | $926K | 71 | 15 |
| Spas and skin care | 34 | #1,451 of 1,769 | 62 | 14.3 | $560K | 64 | 8 |
| Primary care and pediatrics | 33 | #1,318 of 1,656 | 27 | 6.2 | $1.6M | 91 | 104 |
| Gyms, studios and classes | 33 | #1,703 of 2,088 | 51 | 11.8 | $508K | 77 | 25 |
| Laundromats | 32 | #595 of 785 | 9 | 2.1 | $8.2M | 65 | 4 |
| Collision repair and body shops | 32 | #1,060 of 1,327 | 15 | 3.5 | $2.5M | 81 | 19 |
| Gas stations | 32 | #1,894 of 2,358 | 83 | 19.2 | $1.5M | 62 | 86 |
| Hair salons | 32 | #1,981 of 2,339 | 122 | 28.2 | $285K | 66 | 21 |
| Auto repair shops | 31 | #1,985 of 2,378 | 105 | 24.2 | $355K | 80 | 56 |
| Sit-down restaurants | 31 | #2,013 of 2,405 | 279 | 64.4 | $519K | 78 | 86 |
| Optometrists and eye care | 29 | #1,106 of 1,302 | 23 | 5.3 | $1.9M | 61 | 9 |
| Barbershops | 28 | #1,150 of 1,356 | 42 | 9.7 | $827K | 44 | 3 |
| Physical therapy | 28 | #1,239 of 1,422 | 32 | 7.4 | $1.4M | 57 | 18 |
| Restaurants and cafes | 26 | #2,160 of 2,405 | 502 | 115.9 | $288K | 78 | 233 |
| Dentists and orthodontists | 25 | #1,759 of 1,886 | 57 | 13.2 | $767K | 78 | 43 |
| Auto repair and car care | 25 | #2,170 of 2,401 | 186 | 43.0 | $201K | 75 | 89 |
| Salons, barbers and spas | 24 | #2,251 of 2,385 | 273 | 63.0 | $127K | 60 | 50 |
| Dry cleaners | 23 | #473 of 507 | 7 | 1.6 | $10.5M | 67 | Under 3 |
| Pest control | 23 | #650 of 699 | 13 | 3.0 | $4.5M | 44 | 12 |
| Clothing and shoe stores | 23 | #1,894 of 2,087 | 115 | 26.6 | $641K | 50 | 56 |
| Clothing, shoes and laundry | 23 | #2,024 of 2,210 | 156 | 36.0 | $473K | 54 | 60 |
| Doctors, dentists and clinics | 23 | #2,249 of 2,394 | 384 | 88.7 | $114K | 75 | 193 |
| Tire shops | 22 | #1,373 of 1,530 | 29 | 6.7 | $1.3M | 51 | 17 |
| Fast food and sandwich shops | 21 | #2,045 of 2,222 | 94 | 21.7 | $1.5M | 50 | 119 |
| Nail salons | 20 | #1,237 of 1,328 | 42 | 9.7 | $827K | 49 | 16 |
| Home inspectors | Not scored | Not scored | 3 | 0.7 | Index only | 76 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 0.7 | $12.4M | 91 | 6 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.2 | $43.7M | Too few | 5 |
Household spending in Houston County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $37.3M | $861 | 90 |
| Gasoline and other fuels | $121.9M | $2,816 | 109 |
| Food away from home | $144.7M | $3,342 | 82 |
| Groceries | $242.8M | $5,607 | 89 |
| Personal care products and services | $34.7M | $802 | 80 |
| Child care and other personal services | $16.2M | $374 | 64 |
| Memberships, classes and admissions | $25.9M | $599 | 61 |
| Medical and dental services | $43.7M | $1,009 | 78 |
| Pets | $34.2M | $790 | 87 |
| Clothing, shoes and related services | $73.7M | $1,703 | 83 |
| Vehicle insurance | $104.4M | $2,411 | 123 |
| Home repairs, maintenance and insurance | $112.4M | $2,596 | 86 |
| Lawn care, cleaning and other household services | $58M | $1,339 | 95 |
| Rent and homeowner costs | $601.6M | $13,894 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Houston County
- Population, 2025 estimate
- 110,318+2.8% since 2020
- Households
- 43,302
- Median age
- 40.5
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.8
- Land area
- 580 sq. mi.
- People per square mile
- 187
- Median household income
- $58,626+23.2% vs. 2015–2019, before inflation
- Average household income
- $81,747
- Median home value
- $183,300
- Jobs located here
- 51,974
- Daytime population
- 116,184Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Houston County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Houston County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Alabama 8
- Dale County, AL49,599 people
- Henry County, AL17,647 people
- Geneva County, AL26,887 people
- Coffee County, AL54,920 people
- Barbour County, AL24,643 people
- Pike County, AL32,987 people
- Covington County, AL37,628 people
- Bullock County, AL10,058 people
Questions
How fast is Houston County, AL growing?
Population estimates put Houston County at 110,318 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 43,302 households. Median household income rose 23.2% from the 2015–2019 survey, before inflation.
How much do households in Houston County, AL spend?
Households in Houston County spend about $601.6M a year on rent and homeowner costs, $242.8M on groceries and $144.7M on food away from home. Set against the U.S., households in Houston County spend the most on vehicle insurance (an index of 123, where 100 is the U.S. average) and the least on memberships, classes and admissions (61).
Which business types have the highest market scores in Houston County, AL?
The highest Groundwork market scores in Houston County are for property management companies (68), electricians (67) and house cleaning businesses (63). Houston County ranks #153 of 910 scored counties for property management companies.
How does Houston County, AL compare with the U.S.?
The median household income in Houston County is $58,626 a year, 27% below the U.S. median of $80,734. The population rose 2.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $183,300, against $332,700 for the U.S. For its number of households, Houston County has the most map listings, relative to the U.S., for pest control companies (2.1 times the U.S. rate) and the fewest for mortgage brokers and lenders (47% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 53 of the 56 business types have a score in Houston County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Houston County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Alabama · Every U.S. market · How we measure
Screening a site or an acquisition in Houston County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Houston County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.