Small-town market profile · Alabama
Cullman, AL area market data
Population, household spending and competition for 56 business types in the Cullman area, each scored against other small-town markets.
- Population, 2025
- 94,009
- +6.7% since 2020
- Households
- 35,347
- Median household income
- $62,656
- +39.5% vs. 2015–2019, before inflation
- Median home value
- $199,100
- Jobs located here
- 31,045
- Highest market score
- 80
- Pet stores, #14 of 220 scored small-town markets
A site report maps the competitors on map listings around any address in the Cullman area by name and distance, and the households and spending within reach. Or open the report at the center of the Cullman area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 94,009 people live in the Cullman area, in 35,347 households. Population estimates put the population change in the Cullman area from 2020 to 2025 at +6.7%, faster than the U.S. (+3.1%). The median household income in the Cullman area is $62,656 a year, 22% below the U.S. median of $80,734. That rose 39.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Cullman area spend the most on vehicle insurance (an index of 150, where 100 is the U.S. average) and the least on memberships, classes and admissions (63).
The highest Groundwork market scores in the Cullman area are for pet stores (80), veterinarians (79) and sit-down restaurants (79). The Cullman area ranks #14 of 220 scored small-town markets for pet stores.
The Cullman area is made up of one county, Cullman County. For its number of households, the Cullman area has the most map listings, relative to the U.S., for gas stations (2.3 times the U.S. rate) and the fewest for real estate businesses (40% below the U.S. rate).
All 56 business types in the Cullman area
Highest Groundwork market score first. Each score compares the Cullman area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet stores | 80 | #14 of 220 | 7 | 2.0 | $4.1M | 90 | Under 3 |
| Veterinarians | 79 | #21 of 398 | 11 | 3.1 | $2.6M | 96 | 9 |
| Sit-down restaurants | 79 | #23 of 538 | 143 | 40.5 | $846K | 127 | 43 |
| Insurance agencies | 79 | #57 of 537 | 63 | 17.8 | $1.7M | 131 | 29 |
| Landscaping and lawn care | 78 | #28 of 399 | 14 | 4.0 | $3.4M | 117 | 26 |
| Restaurants and cafes | 76 | #47 of 538 | 271 | 76.7 | $446K | 120 | 131 |
| Funeral homes | 75 | #47 of 365 | 7 | 2.0 | $740K | 109 | 7 |
| Coffee shops and cafes | 72 | #44 of 529 | 25 | 7.1 | $4.8M | 131 | 13 |
| Lawn, cleaning and pest control | 71 | #62 of 481 | 24 | 6.8 | $2M | 119 | 45 |
| Tire shops | 70 | #83 of 431 | 18 | 5.1 | $2.1M | 83 | 5 |
| Pest control | 67 | #18 of 85 | 6 | 1.7 | $8M | 78 | 10 |
| Pizza | 67 | #98 of 520 | 18 | 5.1 | $6.7M | 132 | 73 |
| Convenience stores | 67 | #114 of 529 | 37 | 10.5 | $5.4M | 69 | 6 |
| Child care and preschools | 66 | #111 of 454 | 15 | 4.2 | $901K | 90 | 18 |
| Hair salons | 65 | #98 of 538 | 70 | 19.8 | $414K | 96 | 7 |
| Bakeries and dessert shops | 65 | #102 of 507 | 28 | 7.9 | $4.3M | 104 | 13 |
| Barbershops | 65 | #102 of 377 | 12 | 3.4 | $2.4M | 128 | Under 3 |
| Car washes and detailing | 65 | #103 of 441 | 13 | 3.7 | $2.9M | 114 | 9 |
| Nail salons | 64 | #102 of 387 | 17 | 4.8 | $1.7M | 102 | 3 |
| Martial arts and dance studios | 63 | #96 of 378 | 9 | 2.5 | $2.4M | 120 | 8 |
| Grocery and convenience stores | 63 | #153 of 538 | 86 | 24.3 | $2.3M | 69 | 16 |
| Roofing and gutters | 62 | #76 of 288 | 15 | 4.2 | $6.2M | 73 | 5 |
| Primary care and pediatrics | 60 | #146 of 458 | 16 | 4.5 | $2.3M | 128 | 44 |
| Grocery stores | 60 | #161 of 506 | 31 | 8.8 | $6.5M | 70 | 10 |
| Pet businesses | 59 | #157 of 527 | 49 | 13.9 | $583K | 66 | 16 |
| Gyms | 59 | #164 of 506 | 24 | 6.8 | $906K | 70 | 5 |
| Real estate agents and brokers | 58 | #158 of 533 | 67 | 19.0 | Index only | 136 | 18 |
| Pet grooming and boarding | 57 | #145 of 387 | 19 | 5.4 | $1.5M | 59 | 7 |
| Real estate | 56 | #183 of 536 | 82 | 23.2 | Index only | 140 | 36 |
| Salons, barbers and spas | 56 | #204 of 538 | 129 | 36.5 | $224K | 106 | 19 |
| Mortgage brokers and lenders | 55 | #73 of 177 | 11 | 3.1 | Index only | 116 | 7 |
| Spas and skin care | 54 | #206 of 504 | 28 | 7.9 | $1M | 118 | 6 |
| Auto repair and car care | 54 | #229 of 538 | 158 | 44.7 | $235K | 88 | 65 |
| Auto repair shops | 54 | #236 of 538 | 95 | 26.9 | $392K | 88 | 45 |
| Chiropractors | 53 | #188 of 426 | 15 | 4.2 | $2.4M | 101 | 13 |
| Gyms, studios and classes | 52 | #256 of 535 | 36 | 10.2 | $604K | 91 | 13 |
| Gas stations | 52 | #258 of 536 | 89 | 25.2 | $1.4M | 57 | 62 |
| Clothing, shoes and laundry | 51 | #261 of 536 | 73 | 20.7 | $837K | 95 | 28 |
| Clothing and shoe stores | 48 | #294 of 536 | 57 | 16.1 | $1.1M | 84 | 28 |
| Home repair trades | 48 | #296 of 526 | 52 | 14.7 | $1.8M | 74 | 69 |
| Dentists and orthodontists | 46 | #299 of 526 | 35 | 9.9 | $1M | 106 | 25 |
| Doctors, dentists and clinics | 46 | #313 of 538 | 221 | 62.5 | $165K | 108 | 107 |
| Collision repair and body shops | 45 | #236 of 387 | 17 | 4.8 | $2.2M | 71 | 16 |
| Optometrists and eye care | 45 | #252 of 400 | 22 | 6.2 | $1.7M | 53 | 6 |
| Fast food and sandwich shops | 42 | #355 of 537 | 60 | 17.0 | $2M | 66 | 73 |
| Physical therapy | 39 | #286 of 400 | 19 | 5.4 | $1.9M | 80 | 19 |
| HVAC and plumbing | 38 | #367 of 476 | 35 | 9.9 | $2.7M | 56 | 42 |
| House cleaning | Not scored | Not scored | 4 | 1.1 | $12M | 188 | 9 |
| Oil change and quick lube | Not scored | Not scored | 4 | 1.1 | $9.3M | 68 | 4 |
| Property management | Not scored | Not scored | 4 | 1.1 | Index only | 224 | 4 |
| Laundromats | Not scored | Not scored | 3 | 0.8 | $20.4M | 163 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 0.8 | $7.3M | 179 | 5 |
| Dry cleaners | Not scored | Not scored | 2 | 0.6 | $30.6M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 2 | 0.6 | $46.6M | Too few | 22 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.3 | $36.4M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Cullman area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $37.2M | $1,052 | 110 |
| Gasoline and other fuels | $121.3M | $3,432 | 132 |
| Food away from home | $120.9M | $3,421 | 84 |
| Groceries | $201.2M | $5,691 | 90 |
| Personal care products and services | $29M | $819 | 82 |
| Child care and other personal services | $13.5M | $383 | 66 |
| Memberships, classes and admissions | $21.8M | $615 | 63 |
| Medical and dental services | $36.4M | $1,031 | 80 |
| Pets | $28.6M | $809 | 89 |
| Clothing, shoes and related services | $61.1M | $1,729 | 84 |
| Vehicle insurance | $104M | $2,942 | 150 |
| Home repairs, maintenance and insurance | $93.1M | $2,635 | 87 |
| Lawn care, cleaning and other household services | $48.1M | $1,361 | 96 |
| Rent and homeowner costs | $498.1M | $14,093 | 85 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Cullman area
- Population, 2025 estimate
- 94,009+6.7% since 2020
- Households
- 35,347
- Median age
- 41.2
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.2
- Land area
- 735 sq. mi.
- People per square mile
- 123
- Median household income
- $62,656+39.5% vs. 2015–2019, before inflation
- Average household income
- $82,606
- Median home value
- $199,100
- Jobs located here
- 31,045
- Daytime population
- 83,269Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Cullman area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Cullman area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Cullman area 1
- Cullman County, AL90,566 people
Other markets based in Alabama 12
- Birmingham, AL metro area1,184,613 people
- Huntsville, AL metro area516,951 people
- Mobile, AL metro area412,590 people
- Montgomery, AL metro area386,024 people
- Tuscaloosa, AL metro area278,526 people
- Daphne-Fairhope-Foley, AL metro area246,989 people
- Auburn-Opelika, AL metro area199,825 people
- Decatur, AL metro area157,747 people
- Florence-Muscle Shoals, AL metro area153,852 people
- Dothan, AL metro area152,674 people
- Anniston-Oxford, AL metro area116,090 people
- Gadsden, AL metro area103,105 people
Questions
How fast is the Cullman, AL area growing?
Population estimates put the Cullman area at 94,009 people in 2025, up 6.7% since 2020, faster than the U.S. (+3.1%). It has 35,347 households. Against the 2015–2019 survey, median household income rose 39.5%, before inflation.
How much do households in the Cullman, AL area spend?
Households in the Cullman area spend about $498.1M a year on rent and homeowner costs, $201.2M on groceries and $121.3M on gasoline and other fuels. Relative to the U.S., household spending in the Cullman area runs highest on vehicle insurance (an index of 150, where 100 is the U.S. average) and lowest on memberships, classes and admissions (63).
Which business types have the highest market scores in the Cullman, AL area?
Of the business types scored in the Cullman area, pet stores (80), veterinarians (79) and sit-down restaurants (79) have the highest Groundwork market scores. For pet stores, that ranks #14 of 220 scored small-town markets.
How does the Cullman, AL area compare with the U.S.?
Median household income in the Cullman area is $62,656, 22% below the U.S. median of $80,734. The population rose 6.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $199,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (2.3 times the U.S. rate) and lowest for real estate businesses (40% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 47 of the 56 business types have a score in the Cullman area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Cullman area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Cullman area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Cullman area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.