Groundwork

Clothing and laundry · Small-town market · Alabama

Clothing and shoe stores in the Cullman, AL area

The clothing and shoe stores in the Cullman, AL area, the household spending behind them and how the market ranks against other small-town markets.

Groundwork market score · out of 100

Score 48 out of 100: Lower middle

Ranked #294 of 536 scored small-town markets
#5 of 12 scored small-town markets based in Alabama

Listings
57
11 chain locations (19%)
Official establishments
28
+7.7% since 2019
Household spending a year
$61.1M
On clothing, shoes and related services · $1,729 a household
Spending per listing
$1.1M
16% below the U.S.
Listings per 10k households
16.1
In line with the U.S.
Population, 2025
94,009
+6.7% since 2020

See the clothing and shoe stores around any address in the Cullman area

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Cullman area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 57 clothing and shoe stores in the Cullman area. Chain locations make up 19% of them, against 44% across the U.S. Per 10,000 households, that is 16.1, in line with the U.S. rate of 16.2.

Household spending on clothing, shoes and related services in the Cullman area comes to about $61.1M a year: $1,729 per household, 16% below the U.S. average. That is about $1.1M of household spending for each store on map listings, 16% below the U.S. figure of $1.3M. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade.

In 2023, official counts showed 28 businesses with payroll in the Cullman area classed as clothing and shoe stores, up 7.7% from 2019. That is one for every 1,262 households, against one for every 1,273 across the U.S. Official counts list 59 one-person businesses without payroll.

Between 2020 and 2025, the population of the Cullman area grew 6.7%, faster than the U.S. (+3.1%). For clothing and shoe stores, the Cullman area has a Groundwork market score of 48 (lower middle): #294 of 536 scored small-town markets and #5 of 12 scored small-town markets based in Alabama.

How the Cullman area compares

The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in Cullman, AL area compared with Alabama and the U.S.
MeasureCullman areaAlabamaU.S.
Listings per 10k households16.117.616.2
Spending per listing$1.1M$1M$1.3M
Households per official establishment1,2621,1691,273
Official establishment growth, 2019–2023+7.7%−7.5%−12.2%
Population growth, 2020–2025+6.7%+3.2%+3.1%
Spending per household on clothing, shoes and related services$1,729$1,778$2,055
Median household income$62,656$63,999$80,734
Groundwork market score4826

Official counts and lending

Businesses

Official establishments, 2019 to 2023
28+7.7% over the period
Employees, 2023
199
Annual payroll, 2023
$4M
One-person businesses, 2023
59Businesses with no payroll
Map listings, September 2026
5711 chain locations
Listings at the U.S. rate for this spending
48The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as clothing and shoe stores in the Cullman area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Cullman area

Population, 2025 estimate
94,009+6.7% since 2020
Households
35,347
Median age
41.2
Homes lived in by their owners
77%
Vehicles per household
2.2
Land area
735 sq. mi.
People per square mile
123
Median household income
$62,656+39.5% vs. 2015–2019, before inflation
Average household income
$82,606
Median home value
$199,100
Jobs located here
31,045
Daytime population
83,269Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Cullman area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

Or open the report at the center of the Cullman area. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing and shoe stores across Alabama

Every Alabama market ranked →

The highest-scoring small-town markets in Alabama for clothing and shoe stores, numbered among those based in Alabama (a market based in another state is listed without a number), with the Cullman area marked.

Top small-town markets in Alabama

Small-town markets in Alabama ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Ozark, AL66147.1$2.3M+1.3%#127 of 536
2Scottsboro, AL63219.6$1.7M+3.3%#156 of 536
3Talladega-Sylacauga, AL54348.9$1.8M0.0%#235 of 536
4Alexander City, AL492212.9$1.3M−0.8%#283 of 536
LaGrange, GA-AL495914.6$1.1M+3.0%#286 of 536
5Cullman, AL485716.1$1.1M+6.7%#294 of 536
6Enterprise, AL483516.7$1.1M+6.3%#295 of 536
7Fort Payne, AL443714.1$1.1M+3.4%#322 of 536
8Russellville, AL442117.6$897K+1.1%#325 of 536
9Albertville, AL378523.3$750K+6.0%#389 of 536

Other business types in the Cullman area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing and shoe stores are in the Cullman, AL area?

There are 57 clothing and shoe stores on map listings in the Cullman area as of September 2026. 11 of them (19%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 28 businesses with payroll classed as clothing and shoe stores in 2023, up 7.7% from 2019. Official counts also show 59 one-person businesses without payroll.

How much do households in the Cullman, AL area spend on clothing, shoes and related services?

About $61.1M a year, or $1,729 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 57 clothing and shoe stores on map listings, it comes to $1.1M per store. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores. It is estimated from the incomes of the 35,347 households in the Cullman area and national spending patterns by income.

How does the Cullman, AL area compare with the U.S. for clothing and shoe stores?

The Cullman area has 16.1 clothing and shoe stores per 10,000 households, in line with the U.S. rate of 16.2. Spending per store is $1.1M, 16% below the U.S. figure of $1.3M. At the national ratio of clothing and shoe stores to household spending, the Cullman area would have about 48, against 57 on map listings. There is one business with payroll in the industry for every 1,262 households, against one for every 1,273 across the U.S. The official count rose 7.7% from 2019 to 2023, against −12.2% for the U.S.

How fast is the Cullman, AL area growing?

Population estimates put the Cullman area at 94,009 people in 2025, up 6.7% since 2020, faster than the U.S. (+3.1%). It has 35,347 households. The median household income in the Cullman area is $62,656 a year, 22% below the U.S. median of $80,734. That rose 39.5% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Cullman area scores 48 for clothing and shoe stores (lower middle), #294 of 536 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Cullman area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in the Cullman area

Screening a site or an acquisition in the Cullman area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Cullman area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.