Beauty and personal care · Small-town market · Alabama
Nail salons in the Cullman, AL area
The nail salons in the Cullman, AL area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 64 out of 100: Upper middle
Ranked #102 of 387 scored small-town markets
#1 of 10 scored small-town markets based in Alabama
- Listings
- 17
- 9 chain locations (53%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $29M
- On personal care products and services · $819 a household
- Spending per listing
- $1.7M
- 2% above the U.S.
- Listings per 10k households
- 4.8
- 20% below the U.S.
- Population, 2025
- 94,009
- +6.7% since 2020
See the nail salons around any address in the Cullman area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Cullman area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 17 nail salons in the Cullman area. Of those, 9 are chain locations, or 53%, against 27% across the U.S. Per 10,000 households, that is 4.8, 20% below the U.S. rate of 6.0.
Household spending on personal care products and services in the Cullman area comes to about $29M a year: $819 per household, 18% below the U.S. average. That works out to $1.7M per salon, 2% above the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
In 2023, official counts showed 3 businesses with payroll in the Cullman area classed as nail salons. That is one for every 11,782 households, against one for every 3,754 across the U.S. Official counts list 87 one-person businesses without payroll.
Population estimates put the population change in the Cullman area from 2020 to 2025 at +6.7%, faster than the U.S. (+3.1%). The Groundwork market score for nail salons in the Cullman area is 64 (upper middle), #102 of 387 scored small-town markets and #1 of 10 scored small-town markets based in Alabama.
How the Cullman area compares
The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Cullman area | Alabama | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.8 | 6.1 | 6.0 |
| Spending per listing | $1.7M | $1.4M | $1.7M |
| Households per official establishment | 11,782 | 6,887 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +55.9% | +23.2% |
| Population growth, 2020–2025 | +6.7% | +3.2% | +3.1% |
| Spending per household on personal care products and services | $819 | $839 | $1,005 |
| Median household income | $62,656 | $63,999 | $80,734 |
| Groundwork market score | 64 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 4
- Annual payroll, 2023
- $94K
- One-person businesses, 2023
- 87Businesses with no payroll
- Map listings, September 2026
- 179 chain locations
- Listings at the U.S. rate for this spending
- 17The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in the Cullman area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Cullman area
- Population, 2025 estimate
- 94,009+6.7% since 2020
- Households
- 35,347
- Median age
- 41.2
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.2
- Land area
- 735 sq. mi.
- People per square mile
- 123
- Median household income
- $62,656+39.5% vs. 2015–2019, before inflation
- Average household income
- $82,606
- Median home value
- $199,100
- Jobs located here
- 31,045
- Daytime population
- 83,269Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Cullman area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Cullman area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Alabama
Every Alabama market ranked →The highest-scoring small-town markets in Alabama for nail salons, numbered among those based in Alabama (a market based in another state is listed without a number), with the Cullman area marked.
Top small-town markets in Alabama
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Cullman, AL | 64 | 17 | 4.8 | $1.7M | +6.7% | #102 of 387 |
| 2Fort Payne, AL | 59 | 7 | 2.7 | $2.7M | +3.4% | #133 of 387 |
| 3Talladega-Sylacauga, AL | 57 | 11 | 2.9 | $2.6M | 0.0% | #146 of 387 |
| 4Scottsboro, AL | 55 | 7 | 3.2 | $2.4M | +3.3% | #164 of 387 |
| 5Ozark, AL | 54 | 6 | 3.0 | $2.5M | +1.3% | #172 of 387 |
| 6Albertville, AL | 50 | 30 | 8.2 | $1M | +6.0% | #213 of 387 |
| LaGrange, GA-AL | 48 | 20 | 5.0 | $1.6M | +3.0% | #220 of 387 |
| 7Alexander City, AL | 41 | 7 | 4.1 | $1.9M | −0.8% | #257 of 387 |
| 8Enterprise, AL | 38 | 15 | 7.1 | $1.2M | +6.3% | #278 of 387 |
| 9Troy, AL | 23 | 10 | 8.0 | $926K | +2.4% | #349 of 387 |
Other business types in the Cullman area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas56
- Hair salons65
- Barbershops65
- Nail salons64
- Spas and skin care54
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Cullman, AL area?
The Cullman area has 17 nail salons on map listings as of September 2026. 9 of them (53%) are chain locations. The listings count nail salons. Official counts show 3 businesses with payroll classed as nail salons in 2023. Official counts also show 87 one-person businesses without payroll.
How much do households in the Cullman, AL area spend on personal care products and services?
About $29M a year, or $819 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 17 nail salons on map listings, it comes to $1.7M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 35,347 households in the Cullman area and national spending patterns by income.
How does the Cullman, AL area compare with the U.S. for nail salons?
The Cullman area has 4.8 nail salons per 10,000 households, 20% below the U.S. rate of 6.0. Spending per salon is $1.7M, 2% above the U.S. figure of $1.7M. The count on map listings matches the U.S. ratio of nail salons to household spending. There is one business with payroll in the industry for every 11,782 households, against one for every 3,754 across the U.S.
How fast is the Cullman, AL area growing?
Population estimates put the Cullman area at 94,009 people in 2025, up 6.7% since 2020, faster than the U.S. (+3.1%). It has 35,347 households. The median household income in the Cullman area is $62,656 a year, 22% below the U.S. median of $80,734. That rose 39.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Cullman area scores 64 for nail salons (upper middle), #102 of 387 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Cullman area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Cullman area
Screening a site or an acquisition in the Cullman area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Cullman area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.