County profile · Alabama
Cullman County, AL market data
How Cullman County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 94,009
- +6.7% since 2020
- Households
- 35,347
- Median household income
- $62,656
- +39.5% vs. 2015–2019, before inflation
- Median home value
- $199,100
- Jobs located here
- 31,045
- Highest market score
- 75
- Landscaping and lawn care, #138 of 1,493 scored counties
A site report maps the competitors on map listings around any address in Cullman County by name and distance, and the households and spending within reach. Or open the report at the center of Cullman County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Cullman County has an estimated 94,009 people and 35,347 households. Population estimates show Cullman County grew 6.7% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in Cullman County is $62,656, 22% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 39.5%, before inflation.
Relative to the U.S., household spending in Cullman County runs highest on vehicle insurance (an index of 150, where 100 is the U.S. average) and lowest on memberships, classes and admissions (63).
Of the business types scored in Cullman County, landscaping and lawn care companies (75); insurance agencies (73); and lawn care, cleaning and pest control companies (71) have the highest Groundwork market scores. For landscaping and lawn care companies, that ranks #138 of 1,493 scored counties.
Cullman County is part of the Cullman area. Against the U.S., map listings per household run highest for gas stations (2.3 times the U.S. rate) and lowest for real estate businesses (40% below the U.S. rate).
All 56 business types in Cullman County
Highest Groundwork market score first. Each score compares Cullman County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Landscaping and lawn care | 75 | #138 of 1,493 | 14 | 4.0 | $3.4M | 117 | 26 |
| Insurance agencies | 73 | #401 of 2,272 | 63 | 17.8 | $1.7M | 131 | 29 |
| Lawn, cleaning and pest control | 71 | #213 of 1,771 | 24 | 6.8 | $2M | 119 | 45 |
| Sit-down restaurants | 69 | #409 of 2,405 | 143 | 40.5 | $846K | 127 | 43 |
| Coffee shops and cafes | 68 | #358 of 2,063 | 25 | 7.1 | $4.8M | 131 | 13 |
| Veterinarians | 66 | #361 of 1,485 | 11 | 3.1 | $2.6M | 96 | 9 |
| Restaurants and cafes | 64 | #608 of 2,405 | 271 | 76.7 | $446K | 120 | 131 |
| Funeral homes | 63 | #401 of 1,472 | 7 | 2.0 | $740K | 109 | 7 |
| Tire shops | 63 | #458 of 1,530 | 18 | 5.1 | $2.1M | 83 | 5 |
| Pizza | 63 | #533 of 2,090 | 18 | 5.1 | $6.7M | 132 | 73 |
| Martial arts and dance studios | 61 | #350 of 1,334 | 9 | 2.5 | $2.4M | 120 | 8 |
| Bakeries and dessert shops | 61 | #523 of 1,889 | 28 | 7.9 | $4.3M | 104 | 13 |
| Convenience stores | 61 | #735 of 2,261 | 37 | 10.5 | $5.4M | 69 | 6 |
| Nail salons | 60 | #405 of 1,328 | 17 | 4.8 | $1.7M | 102 | 3 |
| Barbershops | 60 | #451 of 1,356 | 12 | 3.4 | $2.4M | 128 | Under 3 |
| Car washes and detailing | 60 | #458 of 1,451 | 13 | 3.7 | $2.9M | 114 | 9 |
| Real estate agents and brokers | 60 | #570 of 2,176 | 67 | 19.0 | Index only | 136 | 18 |
| Hair salons | 60 | #701 of 2,339 | 70 | 19.8 | $414K | 96 | 7 |
| Child care and preschools | 59 | #578 of 1,611 | 15 | 4.2 | $901K | 90 | 18 |
| Primary care and pediatrics | 58 | #566 of 1,656 | 16 | 4.5 | $2.3M | 128 | 44 |
| Grocery and convenience stores | 58 | #885 of 2,402 | 86 | 24.3 | $2.3M | 69 | 16 |
| Pet stores | 57 | #369 of 974 | 7 | 2.0 | $4.1M | 90 | Under 3 |
| Real estate | 57 | #736 of 2,229 | 82 | 23.2 | Index only | 140 | 36 |
| Grocery stores | 57 | #797 of 2,070 | 31 | 8.8 | $6.5M | 70 | 10 |
| Spas and skin care | 56 | #669 of 1,769 | 28 | 7.9 | $1M | 118 | 6 |
| Roofing and gutters | 55 | #488 of 1,177 | 15 | 4.2 | $6.2M | 73 | 5 |
| Pet businesses | 55 | #883 of 2,200 | 49 | 13.9 | $583K | 66 | 16 |
| Gyms | 54 | #778 of 1,792 | 24 | 6.8 | $906K | 70 | 5 |
| Salons, barbers and spas | 53 | #1,018 of 2,385 | 129 | 36.5 | $224K | 106 | 19 |
| Gyms, studios and classes | 52 | #971 of 2,088 | 36 | 10.2 | $604K | 91 | 13 |
| Mortgage brokers and lenders | 50 | #441 of 887 | 11 | 3.1 | Index only | 116 | 7 |
| Pet grooming and boarding | 50 | #748 of 1,461 | 19 | 5.4 | $1.5M | 59 | 7 |
| Chiropractors | 49 | #756 of 1,490 | 15 | 4.2 | $2.4M | 101 | 13 |
| Auto repair shops | 49 | #1,248 of 2,378 | 95 | 26.9 | $392K | 88 | 45 |
| Gas stations | 48 | #1,291 of 2,358 | 89 | 25.2 | $1.4M | 57 | 62 |
| Dentists and orthodontists | 47 | #1,059 of 1,886 | 35 | 9.9 | $1M | 106 | 25 |
| Auto repair and car care | 47 | #1,343 of 2,401 | 158 | 44.7 | $235K | 88 | 65 |
| Clothing, shoes and laundry | 45 | #1,319 of 2,210 | 73 | 20.7 | $837K | 95 | 28 |
| Pest control | 43 | #439 of 699 | 6 | 1.7 | $8M | 78 | 10 |
| Clothing and shoe stores | 42 | #1,340 of 2,087 | 57 | 16.1 | $1.1M | 84 | 28 |
| Home repair trades | 42 | #1,414 of 2,057 | 52 | 14.7 | $1.8M | 74 | 69 |
| Doctors, dentists and clinics | 42 | #1,590 of 2,394 | 221 | 62.5 | $165K | 108 | 107 |
| Collision repair and body shops | 41 | #885 of 1,327 | 17 | 4.8 | $2.2M | 71 | 16 |
| Fast food and sandwich shops | 39 | #1,551 of 2,222 | 60 | 17.0 | $2M | 66 | 73 |
| Optometrists and eye care | 37 | #978 of 1,302 | 22 | 6.2 | $1.7M | 53 | 6 |
| Physical therapy | 36 | #1,079 of 1,422 | 19 | 5.4 | $1.9M | 80 | 19 |
| HVAC and plumbing | 33 | #1,439 of 1,707 | 35 | 9.9 | $2.7M | 56 | 42 |
| House cleaning | Not scored | Not scored | 4 | 1.1 | $12M | 188 | 9 |
| Oil change and quick lube | Not scored | Not scored | 4 | 1.1 | $9.3M | 68 | 4 |
| Property management | Not scored | Not scored | 4 | 1.1 | Index only | 224 | 4 |
| Laundromats | Not scored | Not scored | 3 | 0.8 | $20.4M | 163 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 0.8 | $7.3M | 179 | 5 |
| Dry cleaners | Not scored | Not scored | 2 | 0.6 | $30.6M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 2 | 0.6 | $46.6M | Too few | 22 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.3 | $36.4M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Cullman County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $37.2M | $1,052 | 110 |
| Gasoline and other fuels | $121.3M | $3,432 | 132 |
| Food away from home | $120.9M | $3,421 | 84 |
| Groceries | $201.2M | $5,691 | 90 |
| Personal care products and services | $29M | $819 | 82 |
| Child care and other personal services | $13.5M | $383 | 66 |
| Memberships, classes and admissions | $21.8M | $615 | 63 |
| Medical and dental services | $36.4M | $1,031 | 80 |
| Pets | $28.6M | $809 | 89 |
| Clothing, shoes and related services | $61.1M | $1,729 | 84 |
| Vehicle insurance | $104M | $2,942 | 150 |
| Home repairs, maintenance and insurance | $93.1M | $2,635 | 87 |
| Lawn care, cleaning and other household services | $48.1M | $1,361 | 96 |
| Rent and homeowner costs | $498.1M | $14,093 | 85 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Cullman County
- Population, 2025 estimate
- 94,009+6.7% since 2020
- Households
- 35,347
- Median age
- 41.2
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.2
- Land area
- 735 sq. mi.
- People per square mile
- 123
- Median household income
- $62,656+39.5% vs. 2015–2019, before inflation
- Average household income
- $82,606
- Median home value
- $199,100
- Jobs located here
- 31,045
- Daytime population
- 83,269Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Cullman County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Cullman County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Winston County, AL23,682 people
- Walker County, AL64,841 people
- Lawrence County, AL33,276 people
- Madison County, AL405,718 people
- St. Clair County, AL94,166 people
Questions
How fast is Cullman County, AL growing?
Population estimates put Cullman County at 94,009 people in 2025, up 6.7% since 2020, faster than the U.S. (+3.1%). It has 35,347 households. Median household income rose 39.5% from the 2015–2019 survey, before inflation.
How much do households in Cullman County, AL spend?
Households in Cullman County spend about $498.1M a year on rent and homeowner costs, $201.2M on groceries and $121.3M on gasoline and other fuels. Set against the U.S., households in Cullman County spend the most on vehicle insurance (an index of 150, where 100 is the U.S. average) and the least on memberships, classes and admissions (63).
Which business types have the highest market scores in Cullman County, AL?
The highest Groundwork market scores in Cullman County are for landscaping and lawn care companies (75); insurance agencies (73); and lawn care, cleaning and pest control companies (71). Cullman County ranks #138 of 1,493 scored counties for landscaping and lawn care companies.
How does Cullman County, AL compare with the U.S.?
The median household income in Cullman County is $62,656 a year, 22% below the U.S. median of $80,734. The population rose 6.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $199,100, against $332,700 for the U.S. For its number of households, Cullman County has the most map listings, relative to the U.S., for gas stations (2.3 times the U.S. rate) and the fewest for real estate businesses (40% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 47 of the 56 business types have a score in Cullman County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Cullman County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Cullman County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Cullman County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.