Real estate · Small-town market · Alabama
Real estate businesses in the Cullman, AL area
Competitor counts, household spending and official business counts for real estate businesses in the Cullman, AL area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 56 out of 100: Upper middle
Ranked #183 of 536 scored small-town markets
#6 of 12 scored small-town markets based in Alabama
- Listings
- 82
- 7 chain locations (9%)
- Official establishments
- 36
- +24.1% since 2019
- Household spending a year
- $498.1M
- On rent and homeowner costs · $14,093 a household
- Housing spending per listing (U.S. = 100)
- 140
- 40% above the U.S.
- Listings per 10k households
- 23.2
- 40% below the U.S.
- Population, 2025
- 94,009
- +6.7% since 2020
See the real estate businesses around any address in the Cullman area
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Cullman area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 82 real estate businesses in the Cullman area. Chain locations make up 9% of them, against 6% across the U.S. That comes to 23.2 for every 10,000 households, 40% below the U.S. rate of 38.5.
Households in the Cullman area spend about $498.1M a year on rent and homeowner costs, or $14,093 per household, 15% below the U.S. average. Housing spending per office is 40% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in.
In 2023, official counts showed 36 businesses with payroll in the Cullman area classed as real estate agents, property managers, mortgage lenders and inspectors, up 24.1% from 2019. That is one for every 982 households, against one for every 414 across the U.S. Official counts list 373 one-person businesses without payroll.
Population estimates show the Cullman area grew 6.7% from 2020 to 2025, faster than the U.S. (+3.1%). For real estate businesses, the Cullman area has a Groundwork market score of 56 (upper middle): #183 of 536 scored small-town markets and #6 of 12 scored small-town markets based in Alabama.
How the Cullman area compares
The same measures for Alabama and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Cullman area | Alabama | U.S. |
|---|---|---|---|
| Listings per 10k households | 23.2 | 33.4 | 38.5 |
| Housing spending per listing (U.S. = 100) | 140 | 99 | 100 |
| Households per official establishment | 982 | 668 | 414 |
| Official establishment growth, 2019–2023 | +24.1% | +24.2% | +15.8% |
| Population growth, 2020–2025 | +6.7% | +3.2% | +3.1% |
| Spending per household on rent and homeowner costs | $14,093 | $14,375 | $16,661 |
| Median household income | $62,656 | $63,999 | $80,734 |
| Groundwork market score | 56 | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 36+24.1% over the period
- Employees, 2023
- 152
- Annual payroll, 2023
- $11.4M
- One-person businesses, 2023
- 373Businesses with no payroll
- Map listings, September 2026
- 827 chain locations
- Listings at the U.S. rate for this spending
- 115The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in the Cullman area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Cullman area
- Population, 2025 estimate
- 94,009+6.7% since 2020
- Households
- 35,347
- Median age
- 41.2
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.2
- Land area
- 735 sq. mi.
- People per square mile
- 123
- Median household income
- $62,656+39.5% vs. 2015–2019, before inflation
- Average household income
- $82,606
- Median home value
- $199,100
- Jobs located here
- 31,045
- Daytime population
- 83,269Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Cullman area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of the Cullman area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across Alabama
Every Alabama market ranked →The highest-scoring small-town markets in Alabama for real estate businesses, numbered among those based in Alabama (a market based in another state is listed without a number), with the Cullman area marked.
Top small-town markets in Alabama
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Scottsboro, AL | 75 | 27 | 12.4 | 248 | +3.3% | #29 of 536 |
| 2Ozark, AL | 73 | 18 | 9.1 | 338 | +1.3% | #36 of 536 |
| 3Talladega-Sylacauga, AL | 72 | 34 | 8.9 | 346 | 0.0% | #40 of 536 |
| 4Russellville, AL | 66 | 9 | 7.5 | 401 | +1.1% | #71 of 536 |
| 5Fort Payne, AL | 60 | 46 | 17.6 | 170 | +3.4% | #136 of 536 |
| 6Cullman, AL | 56 | 82 | 23.2 | 140 | +6.7% | #183 of 536 |
| 7Selma, AL | 54 | 19 | 11.9 | 227 | −7.9% | #207 of 536 |
| LaGrange, GA-AL | 51 | 84 | 20.8 | 150 | +3.0% | #257 of 536 |
| 8Albertville, AL | 45 | 127 | 34.8 | 94 | +6.0% | #326 of 536 |
| 9Enterprise, AL | 44 | 65 | 31.0 | 108 | +6.3% | #340 of 536 |
Other business types in the Cullman area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in the Cullman, AL area?
There are 82 real estate businesses on map listings in the Cullman area as of September 2026. 7 of them (9%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 36 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023, up 24.1% from 2019. Official counts also show 373 one-person businesses without payroll.
How much do households in the Cullman, AL area spend on rent and homeowner costs?
About $498.1M a year, or $14,093 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). For the 82 real estate businesses on map listings, housing spending per office is 40% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in. It is estimated from the incomes of the 35,347 households in the Cullman area and national spending patterns by income.
How does the Cullman, AL area compare with the U.S. for real estate businesses?
The Cullman area has 23.2 real estate businesses per 10,000 households, 40% below the U.S. rate of 38.5. The index of housing spending per office is 140, where 100 is the U.S. At the national ratio of real estate businesses to household spending, the Cullman area would have about 115, against 82 on map listings. There is one business with payroll in the industry for every 982 households, against one for every 414 across the U.S. The official count rose 24.1% from 2019 to 2023, against +15.8% for the U.S.
How fast is the Cullman, AL area growing?
Population estimates put the Cullman area at 94,009 people in 2025, up 6.7% since 2020, faster than the U.S. (+3.1%). It has 35,347 households. The median household income in the Cullman area is $62,656 a year, 22% below the U.S. median of $80,734. That rose 39.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Cullman area scores 56 for real estate businesses (upper middle), #183 of 536 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Cullman area. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in the Cullman area
Screening a site or an acquisition in the Cullman area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Cullman area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.