County profile · Wisconsin
Chippewa County, WI market data
How Chippewa County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 67,614
- +1.9% since 2020
- Households
- 27,139
- Median household income
- $74,680
- +25.0% vs. 2015–2019, before inflation
- Median home value
- $257,900
- Jobs located here
- 25,936
- Highest market score
- 79
- Dentists and orthodontists, #87 of 1,886 scored counties
A site report maps the competitors on map listings around any address in Chippewa County by name and distance, and the households and spending within reach. Or open the report at the center of Chippewa County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Chippewa County has an estimated 67,614 people and 27,139 households. Population estimates show Chippewa County grew 1.9% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in Chippewa County is $74,680, 7% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.0%, before inflation.
Relative to the U.S., household spending in Chippewa County runs highest on vehicle maintenance and repairs (an index of 122, where 100 is the U.S. average) and lowest on child care and other personal services (65).
Of the business types scored in Chippewa County, dentists and orthodontists (79), primary care and pediatric clinics (77) and optometrists and eye clinics (76) have the highest Groundwork market scores. For dentists and orthodontists, that ranks #87 of 1,886 scored counties.
Chippewa County is part of the Eau Claire metro area. Against the U.S., map listings per household run highest for chiropractors (2.1 times the U.S. rate) and lowest for real estate businesses (63% below the U.S. rate).
All 56 business types in Chippewa County
Highest Groundwork market score first. Each score compares Chippewa County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dentists and orthodontists | 79 | #87 of 1,886 | 21 | 7.7 | $1.8M | 181 | 10 |
| Primary care and pediatrics | 77 | #111 of 1,656 | 7 | 2.6 | $5.3M | 300 | 27 |
| Optometrists and eye care | 76 | #109 of 1,302 | 7 | 2.6 | $5.3M | 170 | 4 |
| Barbershops | 76 | #119 of 1,356 | 5 | 1.8 | $5.3M | 279 | Under 3 |
| Tire shops | 74 | #172 of 1,530 | 6 | 2.2 | $5.3M | 211 | 5 |
| Physical therapy | 73 | #176 of 1,422 | 12 | 4.4 | $3.1M | 130 | 6 |
| Grocery stores | 73 | #337 of 2,070 | 13 | 4.8 | $12.5M | 134 | 8 |
| Coffee shops and cafes | 71 | #270 of 2,063 | 17 | 6.3 | $6M | 163 | 11 |
| Clothing, shoes and laundry | 71 | #355 of 2,210 | 41 | 15.1 | $1.3M | 144 | 4 |
| Clothing and shoe stores | 69 | #417 of 2,087 | 32 | 11.8 | $1.6M | 127 | 4 |
| Pizza | 67 | #417 of 2,090 | 21 | 7.7 | $4.9M | 96 | 35 |
| Fast food and sandwich shops | 67 | #485 of 2,222 | 33 | 12.2 | $3.1M | 102 | 35 |
| Martial arts and dance studios | 66 | #232 of 1,334 | 6 | 2.2 | $3.7M | 186 | 7 |
| Spas and skin care | 66 | #335 of 1,769 | 21 | 7.7 | $1.3M | 143 | 4 |
| Real estate | 65 | #378 of 2,229 | 39 | 14.4 | Index only | 221 | 16 |
| Real estate agents and brokers | 64 | #387 of 2,176 | 34 | 12.5 | Index only | 201 | 11 |
| Bakeries and dessert shops | 64 | #425 of 1,889 | 21 | 7.7 | $4.9M | 118 | 11 |
| Doctors, dentists and clinics | 64 | #571 of 2,394 | 127 | 46.8 | $294K | 193 | 71 |
| Car washes and detailing | 63 | #401 of 1,451 | 13 | 4.8 | $2.4M | 97 | Under 3 |
| Salons, barbers and spas | 62 | #568 of 2,385 | 87 | 32.1 | $302K | 142 | 21 |
| Yoga, Pilates and fitness studios | 58 | #234 of 777 | 5 | 1.8 | $4.5M | 111 | 6 |
| Pet grooming and boarding | 57 | #551 of 1,461 | 9 | 3.3 | $2.5M | 97 | 6 |
| Grocery and convenience stores | 57 | #912 of 2,402 | 78 | 28.7 | $2.1M | 61 | 8 |
| Gyms | 56 | #701 of 1,792 | 21 | 7.7 | $1.1M | 82 | 6 |
| Gyms, studios and classes | 56 | #772 of 2,088 | 32 | 11.8 | $703K | 106 | 13 |
| Collision repair and body shops | 55 | #537 of 1,327 | 9 | 3.3 | $3.5M | 114 | 12 |
| Hair salons | 55 | #915 of 2,339 | 56 | 20.6 | $469K | 109 | 15 |
| Gas stations | 54 | #988 of 2,358 | 36 | 13.3 | $2.3M | 95 | 39 |
| Funeral homes | 52 | #662 of 1,472 | 9 | 3.3 | $465K | 68 | 5 |
| Pet businesses | 52 | #1,001 of 2,200 | 32 | 11.8 | $695K | 79 | 14 |
| Sit-down restaurants | 52 | #1,087 of 2,405 | 135 | 49.7 | $762K | 115 | 54 |
| Restaurants and cafes | 50 | #1,208 of 2,405 | 301 | 110.9 | $342K | 92 | 100 |
| Auto repair shops | 48 | #1,297 of 2,378 | 77 | 28.4 | $412K | 93 | 36 |
| HVAC and plumbing | 47 | #969 of 1,707 | 21 | 7.7 | $3.4M | 72 | 18 |
| Insurance agencies | 47 | #1,218 of 2,272 | 33 | 12.2 | $1.5M | 119 | 26 |
| Auto repair and car care | 47 | #1,341 of 2,401 | 134 | 49.4 | $237K | 88 | 47 |
| Veterinarians | 44 | #895 of 1,485 | 12 | 4.4 | $1.9M | 68 | 8 |
| Convenience stores | 42 | #1,427 of 2,261 | 41 | 15.1 | $4M | 50 | Under 3 |
| Child care and preschools | 40 | #1,110 of 1,611 | 16 | 5.9 | $639K | 64 | 15 |
| Electricians | 39 | #843 of 1,160 | 8 | 2.9 | $9M | 75 | 21 |
| House cleaning | 35 | #686 of 847 | 8 | 2.9 | $4.1M | 64 | 12 |
| Home repair trades | 35 | #1,714 of 2,057 | 49 | 18.1 | $1.5M | 60 | 44 |
| Roofing and gutters | 31 | #985 of 1,177 | 20 | 7.4 | $3.6M | 42 | 5 |
| Landscaping and lawn care | 29 | #1,306 of 1,493 | 21 | 7.7 | $1.5M | 53 | 27 |
| Chiropractors | 29 | #1,309 of 1,490 | 30 | 11.1 | $1.2M | 52 | 24 |
| Pest control | 26 | #631 of 699 | 5 | 1.8 | $6.5M | 64 | 6 |
| Lawn, cleaning and pest control | 26 | #1,657 of 1,771 | 34 | 12.5 | $957K | 57 | 45 |
| Nail salons | Not scored | Not scored | 4 | 1.5 | $6.6M | 393 | Under 3 |
| Property management | Not scored | Not scored | 4 | 1.5 | Index only | 168 | Under 3 |
| Laundromats | Not scored | Not scored | 3 | 1.1 | $17.3M | 138 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 1.1 | $7.4M | 164 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 0.7 | $25.9M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.7 | $15.9M | Too few | 4 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.4 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.4 | $37.4M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Chippewa County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $31.7M | $1,169 | 122 |
| Gasoline and other fuels | $81.4M | $2,998 | 116 |
| Food away from home | $102.8M | $3,789 | 93 |
| Groceries | $162M | $5,970 | 94 |
| Personal care products and services | $26.3M | $968 | 96 |
| Child care and other personal services | $10.2M | $377 | 65 |
| Memberships, classes and admissions | $22.5M | $829 | 84 |
| Medical and dental services | $37.4M | $1,376 | 107 |
| Pets | $22.2M | $820 | 90 |
| Clothing, shoes and related services | $51.8M | $1,910 | 93 |
| Vehicle insurance | $49.3M | $1,818 | 93 |
| Home repairs, maintenance and insurance | $71.6M | $2,639 | 87 |
| Lawn care, cleaning and other household services | $32.5M | $1,199 | 85 |
| Rent and homeowner costs | $372.8M | $13,738 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Chippewa County
- Population, 2025 estimate
- 67,614+1.9% since 2020
- Households
- 27,139
- Median age
- 42.4
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.1
- Land area
- 1,008 sq. mi.
- People per square mile
- 66
- Median household income
- $74,680+25.0% vs. 2015–2019, before inflation
- Average household income
- $92,252
- Median home value
- $257,900
- Jobs located here
- 25,936
- Daytime population
- 62,863Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Chippewa County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Chippewa County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Wisconsin 8
- Eau Claire County, WI107,116 people
- Dunn County, WI45,527 people
- Rusk County, WI14,179 people
- Barron County, WI46,797 people
- Clark County, WI34,739 people
- Pepin County, WI7,431 people
- Taylor County, WI20,024 people
- Buffalo County, WI13,393 people
Questions
How fast is Chippewa County, WI growing?
Population estimates put Chippewa County at 67,614 people in 2025, up 1.9% since 2020, slower than the U.S. (+3.1%). It has 27,139 households. Median household income rose 25.0% from the 2015–2019 survey, before inflation.
How much do households in Chippewa County, WI spend?
Households in Chippewa County spend about $372.8M a year on rent and homeowner costs, $162M on groceries and $102.8M on food away from home. Set against the U.S., households in Chippewa County spend the most on vehicle maintenance and repairs (an index of 122, where 100 is the U.S. average) and the least on child care and other personal services (65).
Which business types have the highest market scores in Chippewa County, WI?
The highest Groundwork market scores in Chippewa County are for dentists and orthodontists (79), primary care and pediatric clinics (77) and optometrists and eye clinics (76). Chippewa County ranks #87 of 1,886 scored counties for dentists and orthodontists.
How does Chippewa County, WI compare with the U.S.?
The median household income in Chippewa County is $74,680 a year, 7% below the U.S. median of $80,734. The population rose 1.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $257,900, against $332,700 for the U.S. For its number of households, Chippewa County has the most map listings, relative to the U.S., for chiropractors (2.1 times the U.S. rate) and the fewest for real estate businesses (63% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 47 of the 56 business types have a score in Chippewa County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Chippewa County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Chippewa County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Chippewa County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.