Groundwork

Pets · County · Wisconsin

Veterinarians in Pierce County, WI

How Pierce County, WI compares with other counties and the U.S. for veterinarians: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 67 out of 100: Upper middle

Ranked #346 of 1,485 scored counties
#12 of 50 scored counties in Wisconsin

Listings
6
0 chain locations (0%)
Official establishments
4
Businesses with payroll, 2023
Household spending a year
$14.8M
On pets · $935 a household
Spending per listing
$2.5M
9% below the U.S.
Listings per 10k households
3.8
15% above the U.S.
Population, 2025
43,519
+3.1% since 2020

See the veterinarians around any address in Pierce County

The site report maps the veterinarians on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Pierce County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on pets in Pierce County comes to about $14.8M a year: $935 per household, 3% above the U.S. average. Spread across 6 veterinarians, that is $2.5M per clinic, 9% below the U.S. figure of $2.7M. The spending figure covers all pets, not only veterinarians.

Pierce County has 6 veterinarians on map listings as of September 2026. None of them are chain locations, against 19% across the U.S. Per 10,000 households, that is 3.8, 15% above the U.S. rate of 3.3.

In 2023, official counts showed 4 businesses with payroll in Pierce County classed as veterinary services. That is one for every 3,967 households, against one for every 3,767 across the U.S.

Population estimates show Pierce County grew 3.1% from 2020 to 2025, in step with the U.S. (+3.1%). Pierce County scores 67 (upper middle) on the Groundwork market score for veterinarians, ranking #346 of 1,485 scored counties and #12 of 50 scored counties in Wisconsin. That puts it in the top quarter of counties.

How Pierce County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all pets by the veterinarians counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Veterinarians in Pierce County, WI compared with Wisconsin and the U.S.
MeasurePierce CountyWisconsinU.S.
Listings per 10k households3.83.53.3
Spending per listing$2.5M$2.4M$2.7M
Households per official establishment3,9673,5323,767
Official establishment growth, 2019–2023n/a+2.0%+6.8%
Population growth, 2020–2025+3.1%+1.3%+3.1%
Spending per household on pets$935$861$909
Median household income$92,109$77,485$80,734
Groundwork market score6740

Official counts and lending

Businesses

Official establishments, 2019 to 2023
5 → 4
Employees, 2023
24
Annual payroll, 2023
$1M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
60 chain locations
Listings at the U.S. rate for this spending
6The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as veterinary services in Pierce County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Pierce County

Population, 2025 estimate
43,519+3.1% since 2020
Households
15,867
Median age
39.7
Homes lived in by their owners
75%
Vehicles per household
2.2
Land area
574 sq. mi.
People per square mile
74
Median household income
$92,109+27.4% vs. 2015–2019, before inflation
Average household income
$118,966
Median home value
$333,700
Jobs located here
10,112
Daytime population
35,071Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Pierce County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the veterinarians on map listings by name and distance.

Or open the report at the center of Pierce County. Signed out, you see a blurred preview; on an account, each report is one action.

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Veterinarians across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for veterinarians, numbered among those based in Wisconsin, with Pierce County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for veterinarians by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Portage County, WI7672.4$3.5M+2.2%#144 of 1,485
2Washington County, WI76173.0$3.2M+1.8%#148 of 1,485
3Kenosha County, WI75142.0$4.4M−0.4%#171 of 1,485
4Calumet County, WI7562.8$3.3M+2.9%#180 of 1,485
5Winnebago County, WI73162.2$3.8M+1.4%#209 of 1,485
6Eau Claire County, WI73112.5$3.4M+3.0%#211 of 1,485
7Sheboygan County, WI72112.2$3.7M0.0%#229 of 1,485
8Outagamie County, WI71263.3$2.7M+2.6%#265 of 1,485
9La Crosse County, WI70122.3$3.6M+0.3%#278 of 1,485
10Waukesha County, WI68623.7$2.9M+2.4%#321 of 1,485
12Pierce County, WI6763.8$2.5M+3.1%#346 of 1,485

Other business types in Pierce County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many veterinarians are in Pierce County, WI?

Map listings as of September 2026 show 6 veterinarians in Pierce County. None of them are chain locations. The listings count veterinary clinics and animal hospitals. Official counts show 4 businesses with payroll classed as veterinary services in 2023.

How much do households in Pierce County, WI spend on pets?

About $14.8M a year, or $935 per household. That is 3% above the U.S. average (an index of 103, where 100 is the U.S. average). Spread across the 6 veterinarians on map listings, it comes to $2.5M per clinic. That spending covers all pets, which veterinarians share with other businesses in the trade. It is estimated from the incomes of the 15,867 households in Pierce County and national spending patterns by income.

How does Pierce County, WI compare with the U.S. for veterinarians?

Pierce County has 3.8 veterinarians per 10,000 households, 15% above the U.S. rate of 3.3. Spending per clinic is $2.5M, 9% below the U.S. figure of $2.7M. The count on map listings matches the U.S. ratio of veterinarians to household spending. There is one business with payroll in the industry for every 3,967 households, against one for every 3,767 across the U.S.

How fast is Pierce County, WI growing?

Population estimates put Pierce County at 43,519 people in 2025, up 3.1% since 2020, in step with the U.S. (+3.1%). It has 15,867 households. Median household income in Pierce County is $92,109, 14% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.4%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Pierce County scores 67 for veterinarians (upper middle), #346 of 1,485 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Pierce County. It maps the veterinarians on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for veterinarians · All 56 business types in Pierce County

Screening a site or an acquisition in Pierce County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Pierce County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.