Groceries and convenience · County · Wisconsin
Grocery stores in Pierce County, WI
Competitor counts, household spending and official business counts for grocery stores in Pierce County, WI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 66 out of 100: Upper middle
Ranked #525 of 2,070 scored counties
#18 of 61 scored counties in Wisconsin
- Listings
- 11
- 3 chain locations (27%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $101.5M
- On groceries · $6,396 a household
- Spending per listing
- $9.2M
- In line with the U.S.
- Listings per 10k households
- 6.9
- In line with the U.S.
- Population, 2025
- 43,519
- +3.1% since 2020
See the grocery stores around any address in Pierce County
The site report maps the grocery stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Pierce County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 11 grocery stores in Pierce County. 3 of them (27%) are chain locations, against 37% across the U.S. That is 6.9 per 10,000 households, in line with the U.S. rate of 6.8.
Households in Pierce County spend about $101.5M a year on groceries, or $6,396 per household, in line with the U.S. average. That works out to $9.2M per store, in line with the U.S. figure of $9.3M. That spending covers all groceries, which grocery stores share with other businesses in the trade.
Official counts show 6 businesses with payroll classed as supermarkets and grocery stores in Pierce County in 2023. That is one for every 2,645 households, against one for every 2,053 across the U.S.
Population estimates show Pierce County grew 3.1% from 2020 to 2025, in step with the U.S. (+3.1%). Pierce County scores 66 (upper middle) on the Groundwork market score for grocery stores, ranking #525 of 2,070 scored counties and #18 of 61 scored counties in Wisconsin.
How Pierce County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Pierce County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.9 | 6.5 | 6.8 |
| Spending per listing | $9.2M | $9.3M | $9.3M |
| Households per official establishment | 2,645 | 2,540 | 2,053 |
| Official establishment growth, 2019–2023 | n/a | +1.1% | 0.0% |
| Population growth, 2020–2025 | +3.1% | +1.3% | +3.1% |
| Spending per household on groceries | $6,396 | $6,105 | $6,319 |
| Median household income | $92,109 | $77,485 | $80,734 |
| Groundwork market score | 66 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6 → 6
- Employees, 2023
- 365
- Annual payroll, 2023
- $8.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 113 chain locations
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as supermarkets and grocery stores in Pierce County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Pierce County
- Population, 2025 estimate
- 43,519+3.1% since 2020
- Households
- 15,867
- Median age
- 39.7
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.2
- Land area
- 574 sq. mi.
- People per square mile
- 74
- Median household income
- $92,109+27.4% vs. 2015–2019, before inflation
- Average household income
- $118,966
- Median home value
- $333,700
- Jobs located here
- 10,112
- Daytime population
- 35,071Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pierce County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery stores on map listings by name and distance.
Or open the report at the center of Pierce County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGrocery stores across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for grocery stores, numbered among those based in Wisconsin, with Pierce County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Calumet County, WI | 87 | 7 | 3.3 | $19.4M | +2.9% | #78 of 2,070 |
| 2St. Croix County, WI | 87 | 17 | 4.5 | $14.8M | +4.7% | #81 of 2,070 |
| 3Waukesha County, WI | 82 | 83 | 4.9 | $13.8M | +2.4% | #154 of 2,070 |
| 4Dane County, WI | 81 | 130 | 5.2 | $12.5M | +4.9% | #172 of 2,070 |
| 5Ozaukee County, WI | 80 | 18 | 4.7 | $14.2M | +3.0% | #188 of 2,070 |
| 6Outagamie County, WI | 80 | 36 | 4.6 | $13.7M | +2.6% | #189 of 2,070 |
| 7Washington County, WI | 79 | 26 | 4.6 | $14.3M | +1.8% | #215 of 2,070 |
| 8Eau Claire County, WI | 77 | 24 | 5.4 | $11.3M | +3.0% | #254 of 2,070 |
| 9Chippewa County, WI | 73 | 13 | 4.8 | $12.5M | +1.9% | #337 of 2,070 |
| 10Winnebago County, WI | 73 | 36 | 5.0 | $12.1M | +1.4% | #338 of 2,070 |
| 18Pierce County, WI | 66 | 11 | 6.9 | $9.2M | +3.1% | #525 of 2,070 |
Other business types in Pierce County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores67
- Grocery stores66
- Convenience stores72
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many grocery stores are in Pierce County, WI?
Pierce County has 11 grocery stores on map listings as of September 2026. 3 of them (27%) are chain locations. The listings count grocery stores and supermarkets. Official counts show 6 businesses with payroll classed as supermarkets and grocery stores in 2023.
How much do households in Pierce County, WI spend on groceries?
About $101.5M a year, or $6,396 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 11 grocery stores on map listings, it comes to $9.2M per store. The spending figure covers all groceries, not only grocery stores. It is estimated from the incomes of the 15,867 households in Pierce County and national spending patterns by income.
How does Pierce County, WI compare with the U.S. for grocery stores?
Pierce County has 6.9 grocery stores per 10,000 households, in line with the U.S. rate of 6.8. Spending per store is $9.2M, in line with the U.S. figure of $9.3M. The count on map listings matches the U.S. ratio of grocery stores to household spending. There is one business with payroll in the industry for every 2,645 households, against one for every 2,053 across the U.S.
How fast is Pierce County, WI growing?
Population estimates put Pierce County at 43,519 people in 2025, up 3.1% since 2020, in step with the U.S. (+3.1%). It has 15,867 households. Median household income in Pierce County is $92,109, 14% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Pierce County scores 66 for grocery stores (upper middle), #525 of 2,070 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pierce County. It maps the grocery stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for grocery stores · All 56 business types in Pierce County
Screening a site or an acquisition in Pierce County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pierce County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.