Groundwork

Fitness and classes · Metro area · Washington

Gyms in the Wenatchee-East Wenatchee, WA metro area

The gyms in the Wenatchee-East Wenatchee, WA metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 61 out of 100: Upper middle

Ranked #91 of 387 scored metro areas
#9 of 11 scored metro areas based in Washington

Listings
38
5 chain locations (13%)
Official establishments
22
All fitness and recreational sports centers · 0.0% since 2019
Household spending a year
$54.6M
On memberships, classes and admissions · $1,151 a household
Spending per listing
$1.4M
10% above the U.S.
Listings per 10k households
8.0
5% above the U.S.
Population, 2025
128,414
+5.0% since 2020

See the gyms around any address in the Wenatchee-East Wenatchee metro area

The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Wenatchee-East Wenatchee metro area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $1,151 per household (17% above the U.S. average), households in the Wenatchee-East Wenatchee metro area spend about $54.6M a year on memberships, classes and admissions. That works out to $1.4M per gym, 10% above the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.

The Wenatchee-East Wenatchee metro area has 38 gyms on map listings as of September 2026. 5 of them (13%) are chain locations, against 28% across the U.S. Per 10,000 households, that is 8.0, 5% above the U.S. rate of 7.6.

The official count of businesses with payroll classed as fitness and recreational sports centers in the Wenatchee-East Wenatchee metro area was 22 in 2023, unchanged from 2019. That is one for every 2,157 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms.

Between 2020 and 2025, the population of the Wenatchee-East Wenatchee metro area grew 5.0%, faster than the U.S. (+3.1%). For gyms, the Wenatchee-East Wenatchee metro area has a Groundwork market score of 61 (upper middle): #91 of 387 scored metro areas and #9 of 11 scored metro areas based in Washington. That puts it in the top quarter of metro areas.

How the Wenatchee-East Wenatchee metro area compares

The same measures for Washington and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms in Wenatchee-East Wenatchee, WA metro area compared with Washington and the U.S.
MeasureWenatchee-East Wenatchee metro areaWashingtonU.S.
Listings per 10k households8.07.17.6
Spending per listing$1.4M$2M$1.3M
Households per official establishment (all fitness and recreational sports centers)2,1572,9083,109
Official establishment growth, 2019–20230.0%+6.9%+5.8%
Population growth, 2020–2025+5.0%+3.6%+3.1%
Spending per household on memberships, classes and admissions$1,151$1,386$983
Median household income$81,938$98,141$80,734
Groundwork market score6174

Official counts and lending

Businesses

Official establishments, 2019 to 2023
22All fitness and recreational sports centers · 0.0% over the period
Employees, 2023
308
Annual payroll, 2023
$5.9M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
385 chain locations
Listings at the U.S. rate for this spending
42The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as fitness and recreational sports centers in the Wenatchee-East Wenatchee metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.

Population and households in the Wenatchee-East Wenatchee metro area

Population, 2025 estimate
128,414+5.0% since 2020
Households
47,443
Median age
40.9
Homes lived in by their owners
66%
Vehicles per household
2.1
Land area
4,740 sq. mi.
People per square mile
26
Median household income
$81,938+37.1% vs. 2015–2019, before inflation
Average household income
$111,779
Median home value
$469,100
Jobs located here
53,918
Daytime population
117,236Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Wenatchee-East Wenatchee metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.

Or open the report at the center of the Wenatchee-East Wenatchee metro area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

The highest-scoring metro areas in Washington for gyms, numbered among those based in Washington (a market based in another state is listed without a number), with the Wenatchee-East Wenatchee metro area marked.

Top metro areas in Washington

Metro areas in Washington ranked for gyms by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Olympia-Lacey-Tumwater, WA84776.5$1.9M+2.8%#4 of 387
2Longview-Kelso, WA80276.1$1.6M+3.5%#12 of 387
3Bremerton-Silverdale-Port Orchard, WA74666.1$2.3M+2.7%#23 of 387
4Mount Vernon-Anacortes, WA73356.7$1.8M+2.4%#25 of 387
5Seattle-Tacoma-Bellevue, WA711,2097.5$2.2M+3.3%#33 of 387
6Yakima, WA70525.9$1.5M+1.0%#37 of 387
7Kennewick-Richland, WA69817.5$1.6M+6.5%#41 of 387
Lewiston, ID-WA69197.1$1.4M+1.5%#42 of 387
Portland-Vancouver-Hillsboro, OR-WA667607.5$1.8M+1.0%#57 of 387
8Bellingham, WA62707.4$1.5M+3.9%#85 of 387
9Wenatchee-East Wenatchee, WA61388.0$1.4M+5.0%#91 of 387

Other business types in the Wenatchee-East Wenatchee metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms are in the Wenatchee-East Wenatchee, WA metro area?

Map listings as of September 2026 show 38 gyms in the Wenatchee-East Wenatchee metro area. 5 of them (13%) are chain locations. The listings count gyms and fitness centers. Official counts show 22 businesses with payroll classed as fitness and recreational sports centers in 2023, unchanged from 2019. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.

How much do households in the Wenatchee-East Wenatchee, WA metro area spend on memberships, classes and admissions?

About $54.6M a year, or $1,151 per household. That is 17% above the U.S. average (an index of 117, where 100 is the U.S. average). Spread across the 38 gyms on map listings, it comes to $1.4M per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 47,443 households in the Wenatchee-East Wenatchee metro area and national spending patterns by income.

How does the Wenatchee-East Wenatchee, WA metro area compare with the U.S. for gyms?

The Wenatchee-East Wenatchee metro area has 8.0 gyms per 10,000 households, 5% above the U.S. rate of 7.6. Spending per gym is $1.4M, 10% above the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, the Wenatchee-East Wenatchee metro area would have about 42, against 38 on map listings. There is one business with payroll in the industry for every 2,157 households, against one for every 3,109 across the U.S. The official count held level from 2019 to 2023, against +5.8% for the U.S.

How fast is the Wenatchee-East Wenatchee, WA metro area growing?

Population estimates put the Wenatchee-East Wenatchee metro area at 128,414 people in 2025, up 5.0% since 2020, faster than the U.S. (+3.1%). It has 47,443 households. Median household income in the Wenatchee-East Wenatchee metro area is $81,938, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 37.1%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Wenatchee-East Wenatchee metro area scores 61 for gyms (upper middle), #91 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Wenatchee-East Wenatchee metro area. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms · All 56 business types in the Wenatchee-East Wenatchee metro area

Screening a site or an acquisition in the Wenatchee-East Wenatchee metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Wenatchee-East Wenatchee metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.