County profile · Washington
Douglas County, WA market data
How Douglas County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 46,473
- +8.0% since 2020
- Households
- 15,923
- Median household income
- $80,363
- +27.7% vs. 2015–2019, before inflation
- Median home value
- $432,500
- Jobs located here
- 11,460
- Highest market score
- 96
- Auto repair and car care, #1 of 2,401 scored counties
A site report maps the competitors on map listings around any address in Douglas County by name and distance, and the households and spending within reach. Or open the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Douglas County has an estimated 46,473 people and 15,923 households. Between 2020 and 2025, the population of Douglas County grew 8.0%, faster than the U.S. (+3.1%). Median household income in Douglas County is $80,363, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.7%, before inflation.
Relative to the U.S., household spending in Douglas County runs highest on vehicle maintenance and repairs (an index of 133, where 100 is the U.S. average) and lowest on clothing, shoes and related services (90).
Of the business types scored in Douglas County, auto repair and car care businesses (96), auto repair shops (96) and gyms and studios (94) have the highest Groundwork market scores. For auto repair and car care businesses, that ranks #1 of 2,401 scored counties.
Douglas County is part of the Wenatchee-East Wenatchee metro area. Against the U.S., map listings per household run highest for roofing and gutter companies (92% above the U.S. rate) and lowest for real estate agents and brokers (77% below the U.S. rate).
All 56 business types in Douglas County
Highest Groundwork market score first. Each score compares Douglas County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Auto repair and car care | 96 | #1 of 2,401 | 37 | 23.2 | $547K | 204 | 10 |
| Auto repair shops | 96 | #2 of 2,378 | 20 | 12.6 | $1M | 227 | 4 |
| Gyms, studios and classes | 94 | #1 of 2,088 | 8 | 5.0 | $2.3M | 344 | Under 3 |
| Pet businesses | 93 | #1 of 2,200 | 11 | 6.9 | $1.5M | 167 | Under 3 |
| Gas stations | 93 | #9 of 2,358 | 9 | 5.7 | $5.7M | 238 | 6 |
| Pizza | 92 | #4 of 2,090 | 5 | 3.1 | $13M | 255 | 16 |
| Fast food and sandwich shops | 89 | #26 of 2,222 | 15 | 9.4 | $4.3M | 142 | 16 |
| Convenience stores | 89 | #42 of 2,261 | 7 | 4.4 | $14.1M | 179 | Under 3 |
| Doctors, dentists and clinics | 87 | #17 of 2,394 | 36 | 22.6 | $587K | 385 | 20 |
| Hair salons | 87 | #23 of 2,339 | 13 | 8.2 | $1.3M | 296 | 6 |
| Spas and skin care | 83 | #43 of 1,769 | 8 | 5.0 | $2.1M | 237 | 3 |
| Barbershops | 81 | #65 of 1,356 | 6 | 3.8 | $2.8M | 147 | Under 3 |
| Restaurants and cafes | 81 | #126 of 2,405 | 130 | 81.6 | $498K | 134 | 52 |
| Real estate agents and brokers | 80 | #19 of 2,176 | 11 | 6.9 | Index only | 489 | 15 |
| Real estate | 78 | #46 of 2,229 | 15 | 9.4 | Index only | 451 | 27 |
| Sit-down restaurants | 78 | #170 of 2,405 | 66 | 41.4 | $981K | 148 | 25 |
| Chiropractors | 75 | #134 of 1,490 | 5 | 3.1 | $4.2M | 177 | 5 |
| Salons, barbers and spas | 75 | #166 of 2,385 | 35 | 22.0 | $474K | 223 | 17 |
| Child care and preschools | 73 | #189 of 1,611 | 7 | 4.4 | $1.6M | 157 | 13 |
| Bakeries and dessert shops | 72 | #216 of 1,889 | 10 | 6.3 | $6.5M | 156 | 11 |
| Dentists and orthodontists | 71 | #246 of 1,886 | 13 | 8.2 | $1.6M | 165 | 12 |
| Grocery and convenience stores | 71 | #411 of 2,402 | 25 | 15.7 | $3.9M | 116 | 12 |
| Insurance agencies | 70 | #478 of 2,272 | 20 | 12.6 | $1.8M | 144 | 12 |
| Lawn, cleaning and pest control | 66 | #305 of 1,771 | 6 | 3.8 | $3.6M | 214 | 43 |
| Clothing, shoes and laundry | 66 | #499 of 2,210 | 24 | 15.1 | $1.2M | 140 | 9 |
| Clothing and shoe stores | 64 | #550 of 2,087 | 18 | 11.3 | $1.6M | 129 | 9 |
| Home repair trades | 61 | #541 of 2,057 | 19 | 11.9 | $2.5M | 101 | 33 |
| Grocery stores | 60 | #679 of 2,070 | 10 | 6.3 | $9.9M | 106 | 10 |
| Nail salons | 59 | #425 of 1,328 | 8 | 5.0 | $2.1M | 124 | 7 |
| Coffee shops and cafes | 52 | #952 of 2,063 | 20 | 12.6 | $3.2M | 87 | 11 |
| Roofing and gutters | 34 | #933 of 1,177 | 11 | 6.9 | $4.3M | 50 | 9 |
| Car washes and detailing | Not scored | Not scored | 4 | 2.5 | $5.1M | 201 | 3 |
| Electricians | Not scored | Not scored | 4 | 2.5 | $11.7M | 97 | 10 |
| Gyms | Not scored | Not scored | 4 | 2.5 | $4.5M | 350 | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 4 | 2.5 | $11.7M | 246 | 14 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 2.5 | $4M | 159 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 1.9 | $7.2M | 245 | 29 |
| Oil change and quick lube | Not scored | Not scored | 3 | 1.9 | $6.7M | 49 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 3 | 1.9 | $7M | 225 | Under 3 |
| Property management | Not scored | Not scored | 3 | 1.9 | Index only | 176 | 5 |
| Veterinarians | Not scored | Not scored | 3 | 1.9 | $5.4M | 198 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 1.9 | $6.1M | 149 | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 1.3 | $10.8M | Too few | 14 |
| Pet stores | Not scored | Not scored | 2 | 1.3 | $8.1M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 0.6 | $20.2M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 1 | 0.6 | $2.6M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.6 | Index only | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 0.6 | $29.5M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 0.6 | $18.2M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.6 | $21.5M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 0.6 | $21.1M | Too few | 3 |
| Primary care and pediatrics | Not scored | Not scored | 1 | 0.6 | $21.1M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 1 | 0.6 | $20.2M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Douglas County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $20.2M | $1,270 | 133 |
| Gasoline and other fuels | $51M | $3,204 | 123 |
| Food away from home | $64.8M | $4,068 | 100 |
| Groceries | $98.6M | $6,192 | 98 |
| Personal care products and services | $16.6M | $1,041 | 104 |
| Child care and other personal services | $11M | $693 | 119 |
| Memberships, classes and admissions | $18.2M | $1,143 | 116 |
| Medical and dental services | $21.1M | $1,327 | 103 |
| Pets | $16.2M | $1,015 | 112 |
| Clothing, shoes and related services | $29.5M | $1,853 | 90 |
| Vehicle insurance | $36.1M | $2,266 | 116 |
| Home repairs, maintenance and insurance | $46.8M | $2,936 | 97 |
| Lawn care, cleaning and other household services | $21.5M | $1,353 | 96 |
| Rent and homeowner costs | $293.1M | $18,407 | 110 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Douglas County
- Population, 2025 estimate
- 46,473+8.0% since 2020
- Households
- 15,923
- Median age
- 39.3
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.3
- Land area
- 1,819 sq. mi.
- People per square mile
- 24
- Median household income
- $80,363+27.7% vs. 2015–2019, before inflation
- Average household income
- $109,623
- Median home value
- $432,500
- Jobs located here
- 11,460
- Daytime population
- 34,658Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Douglas County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Washington 8
- Chelan County, WA80,172 people
- Kittitas County, WA47,172 people
- Grant County, WA101,799 people
- Yakima County, WA257,152 people
- Adams County, WA20,800 people
- Okanogan County, WA43,425 people
- Lincoln County, WA11,489 people
- King County, WA2,287,171 people
Questions
How fast is Douglas County, WA growing?
Population estimates put Douglas County at 46,473 people in 2025, up 8.0% since 2020, faster than the U.S. (+3.1%). It has 15,923 households. Median household income rose 27.7% from the 2015–2019 survey, before inflation.
How much do households in Douglas County, WA spend?
Households in Douglas County spend about $293.1M a year on rent and homeowner costs, $98.6M on groceries and $64.8M on food away from home. Set against the U.S., households in Douglas County spend the most on vehicle maintenance and repairs (an index of 133, where 100 is the U.S. average) and the least on clothing, shoes and related services (90).
Which business types have the highest market scores in Douglas County, WA?
The highest Groundwork market scores in Douglas County are for auto repair and car care businesses (96), auto repair shops (96) and gyms and studios (94). Douglas County ranks #1 of 2,401 scored counties for auto repair and car care businesses.
How does Douglas County, WA compare with the U.S.?
The median household income in Douglas County is $80,363 a year, in line with the U.S. median of $80,734. The population rose 8.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $432,500, against $332,700 for the U.S. For its number of households, Douglas County has the most map listings, relative to the U.S., for roofing and gutter companies (92% above the U.S. rate) and the fewest for real estate agents and brokers (77% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 31 of the 56 business types have a score in Douglas County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Douglas County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Douglas County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.