County profile · Washington
Franklin County, WA market data
Population, household spending and competition for 56 business types in Franklin County, each scored against other counties.
- Population, 2025
- 102,612
- +5.6% since 2020
- Households
- 29,890
- Median household income
- $86,714
- +36.4% vs. 2015–2019, before inflation
- Median home value
- $379,300
- Jobs located here
- 34,282
- Highest market score
- 91
- Martial arts and dance studios, #3 of 1,334 scored counties
A site report maps the competitors on map listings around any address in Franklin County by name and distance, and the households and spending within reach. Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 102,612 people live in Franklin County, in 29,890 households. Population estimates put the population change in Franklin County from 2020 to 2025 at +5.6%, faster than the U.S. (+3.1%). The median household income in Franklin County is $86,714 a year, 7% above the U.S. median of $80,734. That rose 36.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Franklin County spend the most on vehicle maintenance and repairs (an index of 137, where 100 is the U.S. average) and the least on clothing, shoes and related services (91).
The highest Groundwork market scores in Franklin County are for martial arts and dance studios (91), pet businesses (90) and gyms (90). Franklin County ranks #3 of 1,334 scored counties for martial arts and dance studios.
Franklin County is part of the Kennewick-Richland metro area. For its number of households, Franklin County has the most map listings, relative to the U.S., for tire shops (2.4 times the U.S. rate) and the fewest for real estate businesses (77% below the U.S. rate).
All 56 business types in Franklin County
Highest Groundwork market score first. Each score compares Franklin County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Martial arts and dance studios | 91 | #3 of 1,334 | 8 | 2.7 | $4.4M | 216 | 3 |
| Pet businesses | 90 | #5 of 2,200 | 19 | 6.4 | $1.6M | 182 | 9 |
| Gyms | 90 | #12 of 1,792 | 15 | 5.0 | $2.3M | 178 | 5 |
| Pet grooming and boarding | 89 | #5 of 1,461 | 5 | 1.7 | $6.1M | 239 | 4 |
| Gyms, studios and classes | 88 | #17 of 2,088 | 24 | 8.0 | $1.5M | 219 | 8 |
| Veterinarians | 88 | #22 of 1,485 | 8 | 2.7 | $3.8M | 140 | 5 |
| Spas and skin care | 86 | #29 of 1,769 | 18 | 6.0 | $1.7M | 199 | 3 |
| Optometrists and eye care | 82 | #38 of 1,302 | 8 | 2.7 | $5M | 159 | 4 |
| Physical therapy | 81 | #47 of 1,422 | 11 | 3.7 | $3.6M | 151 | 7 |
| Hair salons | 81 | #68 of 2,339 | 43 | 14.4 | $729K | 169 | 13 |
| Primary care and pediatrics | 81 | #72 of 1,656 | 5 | 1.7 | $8M | 449 | 31 |
| Insurance agencies | 81 | #209 of 2,272 | 30 | 10.0 | $2.3M | 186 | 15 |
| Real estate agents and brokers | 77 | #58 of 2,176 | 23 | 7.7 | Index only | 441 | 29 |
| Real estate | 77 | #64 of 2,229 | 26 | 8.7 | Index only | 491 | 49 |
| Sit-down restaurants | 77 | #204 of 2,405 | 146 | 48.8 | $842K | 127 | 38 |
| Pizza | 75 | #170 of 2,090 | 19 | 6.4 | $6.5M | 127 | 55 |
| Doctors, dentists and clinics | 73 | #255 of 2,394 | 114 | 38.1 | $350K | 230 | 74 |
| Fast food and sandwich shops | 71 | #336 of 2,222 | 35 | 11.7 | $3.5M | 115 | 55 |
| Dentists and orthodontists | 70 | #267 of 1,886 | 23 | 7.7 | $1.7M | 177 | 24 |
| Clothing and shoe stores | 70 | #388 of 2,087 | 36 | 12.0 | $1.5M | 122 | 7 |
| HVAC and plumbing | 67 | #282 of 1,707 | 18 | 6.0 | $4.9M | 102 | 25 |
| Gas stations | 67 | #499 of 2,358 | 48 | 16.1 | $2.1M | 87 | 34 |
| Salons, barbers and spas | 66 | #433 of 2,385 | 104 | 34.8 | $301K | 142 | 31 |
| Clothing, shoes and laundry | 66 | #507 of 2,210 | 51 | 17.1 | $1.1M | 124 | 10 |
| Restaurants and cafes | 66 | #518 of 2,405 | 283 | 94.7 | $434K | 117 | 128 |
| Chiropractors | 64 | #363 of 1,490 | 17 | 5.7 | $2.3M | 98 | 8 |
| Convenience stores | 62 | #683 of 2,261 | 25 | 8.4 | $7.4M | 94 | 15 |
| Electricians | 59 | #388 of 1,160 | 9 | 3.0 | $9.7M | 81 | 19 |
| Nail salons | 59 | #421 of 1,328 | 14 | 4.7 | $2.2M | 134 | 13 |
| Grocery stores | 59 | #722 of 2,070 | 20 | 6.7 | $9.3M | 100 | 17 |
| Home repair trades | 58 | #664 of 2,057 | 36 | 12.0 | $2.4M | 100 | 66 |
| Landscaping and lawn care | 57 | #524 of 1,493 | 13 | 4.3 | $3.1M | 107 | 51 |
| Auto repair shops | 56 | #916 of 2,378 | 93 | 31.1 | $423K | 95 | 44 |
| Roofing and gutters | 55 | #467 of 1,177 | 9 | 3.0 | $9.7M | 115 | 22 |
| Auto repair and car care | 55 | #995 of 2,401 | 149 | 49.8 | $264K | 98 | 71 |
| Car washes and detailing | 52 | #688 of 1,451 | 18 | 6.0 | $2.2M | 87 | 11 |
| Grocery and convenience stores | 52 | #1,128 of 2,402 | 70 | 23.4 | $2.7M | 78 | 32 |
| Child care and preschools | 51 | #797 of 1,611 | 25 | 8.4 | $843K | 84 | 57 |
| Barbershops | 50 | #707 of 1,356 | 26 | 8.7 | $1.2M | 64 | Under 3 |
| Bakeries and dessert shops | 48 | #1,005 of 1,889 | 31 | 10.4 | $4M | 96 | 35 |
| Laundromats | 46 | #442 of 785 | 6 | 2.0 | $9.3M | 74 | Under 3 |
| Pest control | 44 | #433 of 699 | 9 | 3.0 | $4.5M | 44 | 3 |
| Collision repair and body shops | 44 | #803 of 1,327 | 19 | 6.4 | $2.1M | 67 | 16 |
| Coffee shops and cafes | 44 | #1,256 of 2,063 | 40 | 13.4 | $3.1M | 83 | 35 |
| Tire shops | 43 | #965 of 1,530 | 27 | 9.0 | $1.5M | 58 | 15 |
| Lawn, cleaning and pest control | 39 | #1,293 of 1,771 | 32 | 10.7 | $1.3M | 76 | 96 |
| House cleaning | 31 | #744 of 847 | 10 | 3.3 | $4.1M | 63 | 42 |
| Pet stores | Not scored | Not scored | 4 | 1.3 | $7.6M | 168 | Under 3 |
| Funeral homes | Not scored | Not scored | 3 | 1.0 | $1.1M | 162 | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.7 | $20M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.3 | $55.7M | Too few | 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.3 | Index only | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.3 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.3 | $39.3M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.3 | Index only | Too few | 12 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.3 | $34.8M | Too few | 5 |
Household spending in Franklin County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $39.3M | $1,316 | 137 |
| Gasoline and other fuels | $99.2M | $3,319 | 128 |
| Food away from home | $122.9M | $4,111 | 101 |
| Groceries | $185.8M | $6,216 | 98 |
| Personal care products and services | $31.4M | $1,049 | 104 |
| Child care and other personal services | $21.1M | $705 | 121 |
| Memberships, classes and admissions | $34.8M | $1,166 | 119 |
| Medical and dental services | $39.9M | $1,337 | 104 |
| Pets | $30.5M | $1,019 | 112 |
| Clothing, shoes and related services | $55.7M | $1,863 | 91 |
| Vehicle insurance | $70.2M | $2,349 | 120 |
| Home repairs, maintenance and insurance | $87.7M | $2,934 | 97 |
| Lawn care, cleaning and other household services | $40.6M | $1,358 | 96 |
| Rent and homeowner costs | $552.5M | $18,485 | 111 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Franklin County
- Population, 2025 estimate
- 102,612+5.6% since 2020
- Households
- 29,890
- Median age
- 31.5
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.3
- Land area
- 1,242 sq. mi.
- People per square mile
- 80
- Median household income
- $86,714+36.4% vs. 2015–2019, before inflation
- Average household income
- $109,166
- Median home value
- $379,300
- Jobs located here
- 34,282
- Daytime population
- 90,548Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Franklin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Washington 8
- Benton County, WA212,905 people
- Walla Walla County, WA62,161 people
- Adams County, WA20,800 people
- Columbia County, WA4,014 people
- Grant County, WA101,799 people
- Yakima County, WA257,152 people
- Garfield County, WA2,353 people
- Kittitas County, WA47,172 people
Questions
How fast is Franklin County, WA growing?
Population estimates put Franklin County at 102,612 people in 2025, up 5.6% since 2020, faster than the U.S. (+3.1%). It has 29,890 households. Against the 2015–2019 survey, median household income rose 36.4%, before inflation.
How much do households in Franklin County, WA spend?
Households in Franklin County spend about $552.5M a year on rent and homeowner costs, $185.8M on groceries and $122.9M on food away from home. Relative to the U.S., household spending in Franklin County runs highest on vehicle maintenance and repairs (an index of 137, where 100 is the U.S. average) and lowest on clothing, shoes and related services (91).
Which business types have the highest market scores in Franklin County, WA?
Of the business types scored in Franklin County, martial arts and dance studios (91), pet businesses (90) and gyms (90) have the highest Groundwork market scores. For martial arts and dance studios, that ranks #3 of 1,334 scored counties.
How does Franklin County, WA compare with the U.S.?
Median household income in Franklin County is $86,714, 7% above the U.S. median of $80,734. The population rose 5.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $379,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for tire shops (2.4 times the U.S. rate) and lowest for real estate businesses (77% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 47 of the 56 business types have a score in Franklin County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Franklin County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Franklin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.