Pets · Metro area · Wisconsin
Veterinarians in the La Crosse-Onalaska, WI-MN metro area
How the La Crosse-Onalaska, WI-MN metro area compares with other metro areas and the U.S. for veterinarians: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 39 out of 100: Lower middle
Ranked #261 of 384 scored metro areas
#12 of 13 scored metro areas based in Wisconsin
- Listings
- 24
- 4 chain locations (17%)
- Official establishments
- 22
- Businesses with payroll, 2023
- Household spending a year
- $59.9M
- On pets · $832 a household
- Spending per listing
- $2.5M
- 8% below the U.S.
- Listings per 10k households
- 3.3
- In line with the U.S.
- Population, 2025
- 171,182
- +0.4% since 2020
See the veterinarians around any address in the La Crosse-Onalaska metro area
The site report maps the veterinarians on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the La Crosse-Onalaska metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 24 veterinarians in the La Crosse-Onalaska metro area. Of those, 4 are chain locations, or 17%, against 19% across the U.S. That comes to 3.3 for every 10,000 households, in line with the U.S. rate of 3.3.
Households in the La Crosse-Onalaska metro area spend about $59.9M a year on pets, or $832 per household, 9% below the U.S. average. That is about $2.5M of household spending for each clinic on map listings, 8% below the U.S. figure of $2.7M. That spending covers all pets, which veterinarians share with other businesses in the trade.
The official count of businesses with payroll classed as veterinary services in the La Crosse-Onalaska metro area was 22 in 2023. That is one for every 3,275 households, against one for every 3,767 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $300K has gone to businesses classed as veterinary services in the La Crosse-Onalaska metro area.
Population estimates put the population change in the La Crosse-Onalaska metro area from 2020 to 2025 at +0.4%, slower than the U.S. (+3.1%). The La Crosse-Onalaska metro area scores 39 (lower middle) on the Groundwork market score for veterinarians, ranking #261 of 384 scored metro areas and #12 of 13 scored metro areas based in Wisconsin.
How the La Crosse-Onalaska metro area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all pets by the veterinarians counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | La Crosse-Onalaska metro area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.3 | 3.5 | 3.3 |
| Spending per listing | $2.5M | $2.4M | $2.7M |
| Households per official establishment | 3,275 | 3,532 | 3,767 |
| Official establishment growth, 2019–2023 | n/a | +2.0% | +6.8% |
| Population growth, 2020–2025 | +0.4% | +1.3% | +3.1% |
| Spending per household on pets | $832 | $861 | $909 |
| Median household income | $73,340 | $77,485 | $80,734 |
| Groundwork market score | 39 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 22
- Employees, 2023
- 210
- Annual payroll, 2023
- $9.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 244 chain locations
- Listings at the U.S. rate for this spending
- 22The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $300K
SBA-backed loans to businesses classed as veterinary services in the La Crosse-Onalaska metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the La Crosse-Onalaska metro area
- Population, 2025 estimate
- 171,182+0.4% since 2020
- Households
- 72,055
- Median age
- 40.6
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.8
- Land area
- 1,796 sq. mi.
- People per square mile
- 95
- Median household income
- $73,340
- Average household income
- $96,598
- Median home value
- $247,400
- Jobs located here
- 86,774
- Daytime population
- 175,958Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the La Crosse-Onalaska metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the veterinarians on map listings by name and distance.
Or open the report at the center of the La Crosse-Onalaska metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardVeterinarians across Wisconsin
Every Wisconsin market ranked →The highest-scoring metro areas in Wisconsin for veterinarians, numbered among those based in Wisconsin (a market based in another state is listed without a number), with the La Crosse-Onalaska metro area marked.
Top metro areas in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Kenosha, WI | 73 | 14 | 2.0 | $4.4M | −0.4% | #43 of 384 |
| 2Oshkosh-Neenah, WI | 70 | 16 | 2.2 | $3.8M | +1.4% | #57 of 384 |
| 3Sheboygan, WI | 68 | 11 | 2.2 | $3.7M | 0.0% | #65 of 384 |
| Minneapolis-St. Paul-Bloomington, MN-WI | 67 | 487 | 3.3 | $3.1M | +2.6% | #74 of 384 |
| 4Appleton, WI | 66 | 32 | 3.2 | $2.8M | +2.7% | #84 of 384 |
| 5Milwaukee-Waukesha, WI | 65 | 173 | 2.6 | $3.4M | 0.0% | #87 of 384 |
| Duluth, MN-WI | 60 | 28 | 2.3 | $3.5M | +0.2% | #111 of 384 |
| 6Janesville-Beloit, WI | 54 | 20 | 3.0 | $2.8M | +1.7% | #164 of 384 |
| 7Eau Claire, WI | 52 | 23 | 3.2 | $2.6M | +2.6% | #180 of 384 |
| 8Green Bay, WI | 46 | 47 | 3.5 | $2.5M | +2.5% | #223 of 384 |
| 12La Crosse-Onalaska, WI-MN | 39 | 24 | 3.3 | $2.5M | +0.4% | #261 of 384 |
Other business types in the La Crosse-Onalaska metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses34
- Veterinarians39
- Pet grooming and boarding37
- Pet stores29
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many veterinarians are in the La Crosse-Onalaska, WI-MN metro area?
There are 24 veterinarians on map listings in the La Crosse-Onalaska metro area as of September 2026. 4 of them (17%) are chain locations. The listings count veterinary clinics and animal hospitals. Official counts show 22 businesses with payroll classed as veterinary services in 2023.
How much do households in the La Crosse-Onalaska, WI-MN metro area spend on pets?
About $59.9M a year, or $832 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 24 veterinarians on map listings, it comes to $2.5M per clinic. The spending figure covers all pets, not only veterinarians. It is estimated from the incomes of the 72,055 households in the La Crosse-Onalaska metro area and national spending patterns by income.
How does the La Crosse-Onalaska, WI-MN metro area compare with the U.S. for veterinarians?
The La Crosse-Onalaska metro area has 3.3 veterinarians per 10,000 households, in line with the U.S. rate of 3.3. Spending per clinic is $2.5M, 8% below the U.S. figure of $2.7M. At the national ratio of veterinarians to household spending, the La Crosse-Onalaska metro area would have about 22, against 24 on map listings. There is one business with payroll in the industry for every 3,275 households, against one for every 3,767 across the U.S.
How fast is the La Crosse-Onalaska, WI-MN metro area growing?
Population estimates put the La Crosse-Onalaska metro area at 171,182 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 72,055 households. The median household income in the La Crosse-Onalaska metro area is $73,340 a year, 9% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The La Crosse-Onalaska metro area scores 39 for veterinarians (lower middle), #261 of 384 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the La Crosse-Onalaska metro area. It maps the veterinarians on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for veterinarians · All 56 business types in the La Crosse-Onalaska metro area
Screening a site or an acquisition in the La Crosse-Onalaska metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the La Crosse-Onalaska metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.