Groundwork

Pets · County · Wisconsin

Veterinarians in Brown County, WI

Competitor counts, household spending and official business counts for veterinarians in Brown County, WI, set against other counties and the U.S.

Groundwork market score · out of 100

Score 58 out of 100: Upper middle

Ranked #540 of 1,485 scored counties
#17 of 50 scored counties in Wisconsin

Listings
40
7 chain locations (18%)
Official establishments
32
+14.3% since 2019
Household spending a year
$96M
On pets · $865 a household
Spending per listing
$2.4M
12% below the U.S.
Listings per 10k households
3.6
9% above the U.S.
Population, 2025
275,803
+2.6% since 2020

See the veterinarians around any address in Brown County

The site report maps the veterinarians on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Brown County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 40 veterinarians in Brown County. Of those, 7 are chain locations, or 18%, against 19% across the U.S. That comes to 3.6 for every 10,000 households, 9% above the U.S. rate of 3.3.

Households in Brown County spend about $96M a year on pets, or $865 per household, 5% below the U.S. average. Spread across 40 veterinarians, that is $2.4M per clinic, 12% below the U.S. figure of $2.7M. That spending covers all pets, which veterinarians share with other businesses in the trade.

The official count of businesses with payroll classed as veterinary services in Brown County was 32 in 2023, up 14.3% from 2019. That is one for every 3,467 households, against one for every 3,767 across the U.S. Since fiscal 2022, 4 SBA-backed loans worth $9.7M have gone to businesses classed as veterinary services in Brown County.

Population estimates show Brown County grew 2.6% from 2020 to 2025, slower than the U.S. (+3.1%). For veterinarians, Brown County has a Groundwork market score of 58 (upper middle): #540 of 1,485 scored counties and #17 of 50 scored counties in Wisconsin.

How Brown County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all pets by the veterinarians counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Veterinarians in Brown County, WI compared with Wisconsin and the U.S.
MeasureBrown CountyWisconsinU.S.
Listings per 10k households3.63.53.3
Spending per listing$2.4M$2.4M$2.7M
Households per official establishment3,4673,5323,767
Official establishment growth, 2019–2023+14.3%+2.0%+6.8%
Population growth, 2020–2025+2.6%+1.3%+3.1%
Spending per household on pets$865$861$909
Median household income$79,649$77,485$80,734
Groundwork market score5840

Official counts and lending

Businesses

Official establishments, 2019 to 2023
28 → 32+14.3% over the period
Employees, 2023
356
Annual payroll, 2023
$17.6M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
407 chain locations
Listings at the U.S. rate for this spending
35The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
4
Amount
$9.7M

SBA-backed loans to businesses classed as veterinary services in Brown County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Brown County

Population, 2025 estimate
275,803+2.6% since 2020
Households
110,933
Median age
39.1
Homes lived in by their owners
66%
Vehicles per household
1.8
Land area
530 sq. mi.
People per square mile
511
Median household income
$79,649+27.8% vs. 2015–2019, before inflation
Average household income
$102,662
Median home value
$266,000
Jobs located here
158,307
Daytime population
294,973Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Brown County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the veterinarians on map listings by name and distance.

Or open the report at the center of Brown County. Signed out, you see a blurred preview; on an account, each report is one action.

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Veterinarians across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for veterinarians, numbered among those based in Wisconsin, with Brown County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for veterinarians by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Portage County, WI7672.4$3.5M+2.2%#144 of 1,485
2Washington County, WI76173.0$3.2M+1.8%#148 of 1,485
3Kenosha County, WI75142.0$4.4M−0.4%#171 of 1,485
4Calumet County, WI7562.8$3.3M+2.9%#180 of 1,485
5Winnebago County, WI73162.2$3.8M+1.4%#209 of 1,485
6Eau Claire County, WI73112.5$3.4M+3.0%#211 of 1,485
7Sheboygan County, WI72112.2$3.7M0.0%#229 of 1,485
8Outagamie County, WI71263.3$2.7M+2.6%#265 of 1,485
9La Crosse County, WI70122.3$3.6M+0.3%#278 of 1,485
10Waukesha County, WI68623.7$2.9M+2.4%#321 of 1,485
17Brown County, WI58403.6$2.4M+2.6%#540 of 1,485

Other business types in Brown County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many veterinarians are in Brown County, WI?

Brown County has 40 veterinarians on map listings as of September 2026. 7 of them (18%) are chain locations. The listings count veterinary clinics and animal hospitals. Official counts show 32 businesses with payroll classed as veterinary services in 2023, up 14.3% from 2019.

How much do households in Brown County, WI spend on pets?

About $96M a year, or $865 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 40 veterinarians on map listings, it comes to $2.4M per clinic. The spending figure covers all pets, not only veterinarians. It is estimated from the incomes of the 110,933 households in Brown County and national spending patterns by income.

How does Brown County, WI compare with the U.S. for veterinarians?

Brown County has 3.6 veterinarians per 10,000 households, 9% above the U.S. rate of 3.3. Spending per clinic is $2.4M, 12% below the U.S. figure of $2.7M. At the national ratio of veterinarians to household spending, Brown County would have about 35, against 40 on map listings. There is one business with payroll in the industry for every 3,467 households, against one for every 3,767 across the U.S. The official count rose 14.3% from 2019 to 2023, against +6.8% for the U.S.

How fast is Brown County, WI growing?

Population estimates put Brown County at 275,803 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 110,933 households. The median household income in Brown County is $79,649 a year, in line with the U.S. median of $80,734. That rose 27.8% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Brown County scores 58 for veterinarians (upper middle), #540 of 1,485 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Brown County. It maps the veterinarians on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for veterinarians · All 56 business types in Brown County

Screening a site or an acquisition in Brown County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Brown County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.