Pets · Metro area · Wisconsin
Veterinarians in the Appleton, WI metro area
Competitor counts, household spending and official business counts for veterinarians in the Appleton, WI metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 66 out of 100: Upper middle
Ranked #84 of 384 scored metro areas
#4 of 13 scored metro areas based in Wisconsin
- Listings
- 32
- 10 chain locations (31%)
- Official establishments
- 22
- +10.0% since 2019
- Household spending a year
- $90.4M
- On pets · $906 a household
- Spending per listing
- $2.8M
- 4% above the U.S.
- Listings per 10k households
- 3.2
- 3% below the U.S.
- Population, 2025
- 249,876
- +2.7% since 2020
See the veterinarians around any address in the Appleton metro area
The site report maps the veterinarians on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Appleton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on pets in the Appleton metro area comes to about $90.4M a year: $906 per household, in line with the U.S. average. That works out to $2.8M per clinic, 4% above the U.S. figure of $2.7M. The spending figure covers all pets, not only veterinarians.
The Appleton metro area has 32 veterinarians on map listings as of September 2026. Chain locations make up 31% of them, against 19% across the U.S. That is 3.2 per 10,000 households, 3% below the U.S. rate of 3.3.
In 2023, official counts showed 22 businesses with payroll in the Appleton metro area classed as veterinary services, up 10.0% from 2019. That is one for every 4,534 households, against one for every 3,767 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $1M has gone to businesses classed as veterinary services in the Appleton metro area.
Population estimates put the population change in the Appleton metro area from 2020 to 2025 at +2.7%, in step with the U.S. (+3.1%). For veterinarians, the Appleton metro area has a Groundwork market score of 66 (upper middle): #84 of 384 scored metro areas and #4 of 13 scored metro areas based in Wisconsin. That puts it in the top quarter of metro areas.
How the Appleton metro area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all pets by the veterinarians counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Appleton metro area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.2 | 3.5 | 3.3 |
| Spending per listing | $2.8M | $2.4M | $2.7M |
| Households per official establishment | 4,534 | 3,532 | 3,767 |
| Official establishment growth, 2019–2023 | +10.0% | +2.0% | +6.8% |
| Population growth, 2020–2025 | +2.7% | +1.3% | +3.1% |
| Spending per household on pets | $906 | $861 | $909 |
| Median household income | $85,825 | $77,485 | $80,734 |
| Groundwork market score | 66 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 22+10.0% over the period
- Employees, 2023
- 415
- Annual payroll, 2023
- $28.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 3210 chain locations
- Listings at the U.S. rate for this spending
- 33The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $1M
SBA-backed loans to businesses classed as veterinary services in the Appleton metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Appleton metro area
- Population, 2025 estimate
- 249,876+2.7% since 2020
- Households
- 99,754
- Median age
- 40.3
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.9
- Land area
- 956 sq. mi.
- People per square mile
- 257
- Median household income
- $85,825+26.9% vs. 2015–2019, before inflation
- Average household income
- $112,747
- Median home value
- $268,900
- Jobs located here
- 130,221
- Daytime population
- 246,801Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Appleton metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the veterinarians on map listings by name and distance.
Or open the report at the center of the Appleton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardVeterinarians across Wisconsin
Every Wisconsin market ranked →The highest-scoring metro areas in Wisconsin for veterinarians, numbered among those based in Wisconsin (a market based in another state is listed without a number), with the Appleton metro area marked.
Top metro areas in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Kenosha, WI | 73 | 14 | 2.0 | $4.4M | −0.4% | #43 of 384 |
| 2Oshkosh-Neenah, WI | 70 | 16 | 2.2 | $3.8M | +1.4% | #57 of 384 |
| 3Sheboygan, WI | 68 | 11 | 2.2 | $3.7M | 0.0% | #65 of 384 |
| Minneapolis-St. Paul-Bloomington, MN-WI | 67 | 487 | 3.3 | $3.1M | +2.6% | #74 of 384 |
| 4Appleton, WI | 66 | 32 | 3.2 | $2.8M | +2.7% | #84 of 384 |
| 5Milwaukee-Waukesha, WI | 65 | 173 | 2.6 | $3.4M | 0.0% | #87 of 384 |
| Duluth, MN-WI | 60 | 28 | 2.3 | $3.5M | +0.2% | #111 of 384 |
| 6Janesville-Beloit, WI | 54 | 20 | 3.0 | $2.8M | +1.7% | #164 of 384 |
| 7Eau Claire, WI | 52 | 23 | 3.2 | $2.6M | +2.6% | #180 of 384 |
| 8Green Bay, WI | 46 | 47 | 3.5 | $2.5M | +2.5% | #223 of 384 |
Other business types in the Appleton metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses52
- Veterinarians66
- Pet grooming and boarding44
- Pet stores63
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many veterinarians are in the Appleton, WI metro area?
Map listings as of September 2026 show 32 veterinarians in the Appleton metro area. 10 of them (31%) are chain locations. The listings count veterinary clinics and animal hospitals. Official counts show 22 businesses with payroll classed as veterinary services in 2023, up 10.0% from 2019.
How much do households in the Appleton, WI metro area spend on pets?
About $90.4M a year, or $906 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 32 veterinarians on map listings, it comes to $2.8M per clinic. That spending covers all pets, which veterinarians share with other businesses in the trade. It is estimated from the incomes of the 99,754 households in the Appleton metro area and national spending patterns by income.
How does the Appleton, WI metro area compare with the U.S. for veterinarians?
The Appleton metro area has 3.2 veterinarians per 10,000 households, 3% below the U.S. rate of 3.3. Spending per clinic is $2.8M, 4% above the U.S. figure of $2.7M. At the U.S. ratio of veterinarians to household spending, the Appleton metro area would have about 33, against 32 on map listings. There is one business with payroll in the industry for every 4,534 households, against one for every 3,767 across the U.S. The official count rose 10.0% from 2019 to 2023, against +6.8% for the U.S.
How fast is the Appleton, WI metro area growing?
Population estimates put the Appleton metro area at 249,876 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 99,754 households. Median household income in the Appleton metro area is $85,825, 6% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Appleton metro area scores 66 for veterinarians (upper middle), #84 of 384 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Appleton metro area. It maps the veterinarians on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for veterinarians · All 56 business types in the Appleton metro area
Screening a site or an acquisition in the Appleton metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Appleton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.