Pets · County · Wisconsin
Veterinarians in Milwaukee County, WI
Competitor counts, household spending and official business counts for veterinarians in Milwaukee County, WI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 66 out of 100: Upper middle
Ranked #354 of 1,485 scored counties
#13 of 50 scored counties in Wisconsin
- Listings
- 76
- 16 chain locations (21%)
- Official establishments
- 65
- +54.8% since 2019
- Household spending a year
- $308.3M
- On pets · $786 a household
- Spending per listing
- $4.1M
- 49% above the U.S.
- Listings per 10k households
- 1.9
- 42% below the U.S.
- Population, 2025
- 924,216
- −1.5% since 2020
See the veterinarians around any address in Milwaukee County
The site report maps the veterinarians on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Milwaukee County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on pets in Milwaukee County comes to about $308.3M a year: $786 per household, 14% below the U.S. average. That works out to $4.1M per clinic, 49% above the U.S. figure of $2.7M. The spending figure covers all pets, not only veterinarians.
Milwaukee County has 76 veterinarians on map listings as of September 2026. Of those, 16 are chain locations, or 21%, against 19% across the U.S. That comes to 1.9 for every 10,000 households, 42% below the U.S. rate of 3.3.
The official count of businesses with payroll classed as veterinary services in Milwaukee County was 65 in 2023, up 54.8% from 2019. That is one for every 6,037 households, against one for every 3,767 across the U.S. Since fiscal 2022, 5 SBA-backed loans worth $3M have gone to businesses classed as veterinary services in Milwaukee County.
Between 2020 and 2025, the population of Milwaukee County declined 1.5%, against +3.1% for the U.S. For veterinarians, Milwaukee County has a Groundwork market score of 66 (upper middle): #354 of 1,485 scored counties and #13 of 50 scored counties in Wisconsin. That puts it in the top quarter of counties.
How Milwaukee County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all pets by the veterinarians counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Milwaukee County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.9 | 3.5 | 3.3 |
| Spending per listing | $4.1M | $2.4M | $2.7M |
| Households per official establishment | 6,037 | 3,532 | 3,767 |
| Official establishment growth, 2019–2023 | +54.8% | +2.0% | +6.8% |
| Population growth, 2020–2025 | −1.5% | +1.3% | +3.1% |
| Spending per household on pets | $786 | $861 | $909 |
| Median household income | $64,435 | $77,485 | $80,734 |
| Groundwork market score | 66 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 42 → 65+54.8% over the period
- Employees, 2023
- 1,129
- Annual payroll, 2023
- $55.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 7616 chain locations
- Listings at the U.S. rate for this spending
- 113The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 5
- Amount
- $3M
SBA-backed loans to businesses classed as veterinary services in Milwaukee County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Milwaukee County
- Population, 2025 estimate
- 924,216−1.5% since 2020
- Households
- 392,399
- Median age
- 36.5
- Homes lived in by their owners
- 50%
- Vehicles per household
- 1.5
- Land area
- 241 sq. mi.
- People per square mile
- 3,837
- Median household income
- $64,435+27.3% vs. 2015–2019, before inflation
- Average household income
- $88,836
- Median home value
- $230,700
- Jobs located here
- 496,935
- Daytime population
- 971,639Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Milwaukee County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the veterinarians on map listings by name and distance.
Or open the report at the center of Milwaukee County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardVeterinarians across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for veterinarians, numbered among those based in Wisconsin, with Milwaukee County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Portage County, WI | 76 | 7 | 2.4 | $3.5M | +2.2% | #144 of 1,485 |
| 2Washington County, WI | 76 | 17 | 3.0 | $3.2M | +1.8% | #148 of 1,485 |
| 3Kenosha County, WI | 75 | 14 | 2.0 | $4.4M | −0.4% | #171 of 1,485 |
| 4Calumet County, WI | 75 | 6 | 2.8 | $3.3M | +2.9% | #180 of 1,485 |
| 5Winnebago County, WI | 73 | 16 | 2.2 | $3.8M | +1.4% | #209 of 1,485 |
| 6Eau Claire County, WI | 73 | 11 | 2.5 | $3.4M | +3.0% | #211 of 1,485 |
| 7Sheboygan County, WI | 72 | 11 | 2.2 | $3.7M | 0.0% | #229 of 1,485 |
| 8Outagamie County, WI | 71 | 26 | 3.3 | $2.7M | +2.6% | #265 of 1,485 |
| 9La Crosse County, WI | 70 | 12 | 2.3 | $3.6M | +0.3% | #278 of 1,485 |
| 10Waukesha County, WI | 68 | 62 | 3.7 | $2.9M | +2.4% | #321 of 1,485 |
| 13Milwaukee County, WI | 66 | 76 | 1.9 | $4.1M | −1.5% | #354 of 1,485 |
Other business types in Milwaukee County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses64
- Veterinarians66
- Pet grooming and boarding62
- Pet stores51
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many veterinarians are in Milwaukee County, WI?
Map listings as of September 2026 show 76 veterinarians in Milwaukee County. 16 of them (21%) are chain locations. The listings count veterinary clinics and animal hospitals. Official counts show 65 businesses with payroll classed as veterinary services in 2023, up 54.8% from 2019.
How much do households in Milwaukee County, WI spend on pets?
About $308.3M a year, or $786 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 76 veterinarians on map listings, it comes to $4.1M per clinic. That spending covers all pets, which veterinarians share with other businesses in the trade. It is estimated from the incomes of the 392,399 households in Milwaukee County and national spending patterns by income.
How does Milwaukee County, WI compare with the U.S. for veterinarians?
Milwaukee County has 1.9 veterinarians per 10,000 households, 42% below the U.S. rate of 3.3. Spending per clinic is $4.1M, 49% above the U.S. figure of $2.7M. At the U.S. ratio of veterinarians to household spending, Milwaukee County would have about 113, against 76 on map listings. There is one business with payroll in the industry for every 6,037 households, against one for every 3,767 across the U.S. The official count rose 54.8% from 2019 to 2023, against +6.8% for the U.S.
How fast is Milwaukee County, WI growing?
Population estimates put Milwaukee County at 924,216 people in 2025, down 1.5% since 2020, against +3.1% for the U.S. It has 392,399 households. Median household income in Milwaukee County is $64,435, 20% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Milwaukee County scores 66 for veterinarians (upper middle), #354 of 1,485 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Milwaukee County. It maps the veterinarians on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for veterinarians · All 56 business types in Milwaukee County
Screening a site or an acquisition in Milwaukee County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Milwaukee County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.