Beauty and personal care · Metro area · Utah
Nail salons in the Provo-Orem-Lehi, UT metro area
How the Provo-Orem-Lehi, UT metro area compares with other metro areas and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 67 out of 100: Upper middle
Ranked #59 of 387 scored metro areas
#3 of 5 scored metro areas based in Utah
- Listings
- 110
- 24 chain locations (22%)
- Official establishments
- 58
- +107.1% since 2019
- Household spending a year
- $234.7M
- On personal care products and services · $1,134 a household
- Spending per listing
- $2.1M
- 28% above the U.S.
- Listings per 10k households
- 5.3
- 12% below the U.S.
- Population, 2025
- 773,426
- +14.5% since 2020
See the nail salons around any address in the Provo-Orem-Lehi metro area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Provo-Orem-Lehi metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in the Provo-Orem-Lehi metro area comes to about $234.7M a year: $1,134 per household, 13% above the U.S. average. That is about $2.1M of household spending for each salon on map listings, 28% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
There are 110 nail salons on map listings in the Provo-Orem-Lehi metro area as of September 2026. Chain locations make up 22% of them, against 27% across the U.S. Per 10,000 households, that is 5.3, 12% below the U.S. rate of 6.0.
Official counts show 58 businesses with payroll classed as nail salons in the Provo-Orem-Lehi metro area in 2023, up 107.1% from 2019. That is one for every 3,567 households, against one for every 3,754 across the U.S. Official counts also show 455 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $698K has gone to businesses classed as nail salons in the Provo-Orem-Lehi metro area.
Between 2020 and 2025, the population of the Provo-Orem-Lehi metro area grew 14.5%, faster than the U.S. (+3.1%). The Provo-Orem-Lehi metro area scores 67 (upper middle) on the Groundwork market score for nail salons, ranking #59 of 387 scored metro areas and #3 of 5 scored metro areas based in Utah. That puts it in the top quarter of metro areas.
How the Provo-Orem-Lehi metro area compares
The same measures for Utah and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Provo-Orem-Lehi metro area | Utah | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.3 | 5.3 | 6.0 |
| Spending per listing | $2.1M | $2.1M | $1.7M |
| Households per official establishment | 3,567 | 4,326 | 3,754 |
| Official establishment growth, 2019–2023 | +107.1% | +106.4% | +23.2% |
| Population growth, 2020–2025 | +14.5% | +7.8% | +3.1% |
| Spending per household on personal care products and services | $1,134 | $1,100 | $1,005 |
| Median household income | $100,704 | $95,166 | $80,734 |
| Groundwork market score | 67 | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 58+107.1% over the period
- Employees, 2023
- 239
- Annual payroll, 2023
- $8.9M
- One-person businesses, 2023
- 455Businesses with no payroll
- Map listings, September 2026
- 11024 chain locations
- Listings at the U.S. rate for this spending
- 140The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $698K
SBA-backed loans to businesses classed as nail salons in the Provo-Orem-Lehi metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Provo-Orem-Lehi metro area
- Population, 2025 estimate
- 773,426+14.5% since 2020
- Households
- 206,880
- Median age
- 27.6
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.3
- Land area
- 5,396 sq. mi.
- People per square mile
- 133
- Median household income
- $100,704+35.4% vs. 2015–2019, before inflation
- Average household income
- $127,279
- Median home value
- $535,500
- Jobs located here
- 299,641
- Daytime population
- 678,972Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Provo-Orem-Lehi metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Provo-Orem-Lehi metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Utah
Every Utah market ranked →The highest-scoring metro areas in Utah for nail salons, numbered among those based in Utah, with the Provo-Orem-Lehi metro area marked.
Top metro areas in Utah
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Logan, UT-ID | 80 | 15 | 3.0 | $3.3M | +8.8% | #8 of 387 |
| 2Ogden, UT | 76 | 96 | 4.5 | $2.5M | +5.3% | #14 of 387 |
| 3Provo-Orem-Lehi, UT | 67 | 110 | 5.3 | $2.1M | +14.5% | #59 of 387 |
| 4St. George, UT | 63 | 49 | 7.0 | $1.4M | +17.4% | #78 of 387 |
| 5Salt Lake City-Murray, UT | 54 | 277 | 6.2 | $1.8M | +3.8% | #160 of 387 |
Other business types in the Provo-Orem-Lehi metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas69
- Hair salons76
- Barbershops69
- Nail salons67
- Spas and skin care49
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Provo-Orem-Lehi, UT metro area?
As of September 2026, map listings count 110 nail salons in the Provo-Orem-Lehi metro area. 24 of them (22%) are chain locations. The listings count nail salons. Official counts show 58 businesses with payroll classed as nail salons in 2023, up 107.1% from 2019. Another 455 one-person businesses have no payroll, by official counts.
How much do households in the Provo-Orem-Lehi, UT metro area spend on personal care products and services?
About $234.7M a year, or $1,134 per household. That is 13% above the U.S. average (an index of 113, where 100 is the U.S. average). Spread across the 110 nail salons on map listings, it comes to $2.1M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 206,880 households in the Provo-Orem-Lehi metro area and national spending patterns by income.
How does the Provo-Orem-Lehi, UT metro area compare with the U.S. for nail salons?
The Provo-Orem-Lehi metro area has 5.3 nail salons per 10,000 households, 12% below the U.S. rate of 6.0. Spending per salon is $2.1M, 28% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, the Provo-Orem-Lehi metro area would have about 140, against 110 on map listings. There is one business with payroll in the industry for every 3,567 households, against one for every 3,754 across the U.S. The official count rose 107.1% from 2019 to 2023, against +23.2% for the U.S.
How fast is the Provo-Orem-Lehi, UT metro area growing?
Population estimates put the Provo-Orem-Lehi metro area at 773,426 people in 2025, up 14.5% since 2020, faster than the U.S. (+3.1%). It has 206,880 households. Median household income in the Provo-Orem-Lehi metro area is $100,704, 25% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Provo-Orem-Lehi metro area scores 67 for nail salons (upper middle), #59 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Provo-Orem-Lehi metro area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Provo-Orem-Lehi metro area
Screening a site or an acquisition in the Provo-Orem-Lehi metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Provo-Orem-Lehi metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.