Groundwork

Beauty and personal care · Metro area · Utah

Barbershops in the Provo-Orem-Lehi, UT metro area

How the Provo-Orem-Lehi, UT metro area compares with other metro areas and the U.S. for barbershops: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 69 out of 100: Upper middle

Ranked #56 of 387 scored metro areas
#2 of 5 scored metro areas based in Utah

Listings
89
23 chain locations (26%)
Official establishments
19
Businesses with payroll, 2023
Household spending a year
$234.7M
On personal care products and services · $1,134 a household
Spending per listing
$2.6M
40% above the U.S.
Listings per 10k households
4.3
19% below the U.S.
Population, 2025
773,426
+14.5% since 2020

See the barbershops around any address in the Provo-Orem-Lehi metro area

The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Provo-Orem-Lehi metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 89 barbershops in the Provo-Orem-Lehi metro area. 23 of them (26%) are chain locations, against 12% across the U.S. That comes to 4.3 for every 10,000 households, 19% below the U.S. rate of 5.3.

At $1,134 per household (13% above the U.S. average), households in the Provo-Orem-Lehi metro area spend about $234.7M a year on personal care products and services. Spread across 89 barbershops, that is $2.6M per shop, 40% above the U.S. figure of $1.9M. That spending covers all personal care products and services, which barbershops share with other businesses in the trade.

In 2023, official counts showed 19 businesses with payroll in the Provo-Orem-Lehi metro area classed as barber shops. That is one for every 10,888 households, against one for every 16,589 across the U.S. Official counts also show 185 one-person businesses without payroll. Since fiscal 2022, 4 SBA-backed loans worth $975K have gone to businesses classed as barber shops in the Provo-Orem-Lehi metro area.

Population estimates show the Provo-Orem-Lehi metro area grew 14.5% from 2020 to 2025, faster than the U.S. (+3.1%). For barbershops, the Provo-Orem-Lehi metro area has a Groundwork market score of 69 (upper middle): #56 of 387 scored metro areas and #2 of 5 scored metro areas based in Utah. That puts it in the top quarter of metro areas.

How the Provo-Orem-Lehi metro area compares

The same measures for Utah and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Barbershops in Provo-Orem-Lehi, UT metro area compared with Utah and the U.S.
MeasureProvo-Orem-Lehi metro areaUtahU.S.
Listings per 10k households4.35.05.3
Spending per listing$2.6M$2.2M$1.9M
Households per official establishment10,88810,71316,589
Official establishment growth, 2019–2023n/a+61.5%+28.5%
Population growth, 2020–2025+14.5%+7.8%+3.1%
Spending per household on personal care products and services$1,134$1,100$1,005
Median household income$100,704$95,166$80,734
Groundwork market score6956

Official counts and lending

Businesses

Official establishments, 2019 to 2023
19
Employees, 2023
238
Annual payroll, 2023
$7.2M
One-person businesses, 2023
185Businesses with no payroll
Map listings, September 2026
8923 chain locations
Listings at the U.S. rate for this spending
124The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
4
Amount
$975K

SBA-backed loans to businesses classed as barber shops in the Provo-Orem-Lehi metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Provo-Orem-Lehi metro area

Population, 2025 estimate
773,426+14.5% since 2020
Households
206,880
Median age
27.6
Homes lived in by their owners
69%
Vehicles per household
2.3
Land area
5,396 sq. mi.
People per square mile
133
Median household income
$100,704+35.4% vs. 2015–2019, before inflation
Average household income
$127,279
Median home value
$535,500
Jobs located here
299,641
Daytime population
678,972Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Provo-Orem-Lehi metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.

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Barbershops across Utah

Every Utah market ranked →

The highest-scoring metro areas in Utah for barbershops, numbered among those based in Utah, with the Provo-Orem-Lehi metro area marked.

Top metro areas in Utah

Metro areas in Utah ranked for barbershops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Ogden, UT77924.3$2.6M+5.3%#13 of 387
2Provo-Orem-Lehi, UT69894.3$2.6M+14.5%#56 of 387
3Logan, UT-ID62173.4$2.9M+8.8%#95 of 387
4Salt Lake City-Murray, UT512605.8$1.9M+3.8%#185 of 387
5St. George, UT47497.0$1.4M+17.4%#229 of 387

Other business types in the Provo-Orem-Lehi metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many barbershops are in the Provo-Orem-Lehi, UT metro area?

The Provo-Orem-Lehi metro area has 89 barbershops on map listings as of September 2026. 23 of them (26%) are chain locations. The listings count barbershops. Official counts show 19 businesses with payroll classed as barber shops in 2023. Another 185 one-person businesses have no payroll, by official counts.

How much do households in the Provo-Orem-Lehi, UT metro area spend on personal care products and services?

About $234.7M a year, or $1,134 per household. That is 13% above the U.S. average (an index of 113, where 100 is the U.S. average). Spread across the 89 barbershops on map listings, it comes to $2.6M per shop. The spending figure covers all personal care products and services, not only barbershops. It is estimated from the incomes of the 206,880 households in the Provo-Orem-Lehi metro area and national spending patterns by income.

How does the Provo-Orem-Lehi, UT metro area compare with the U.S. for barbershops?

The Provo-Orem-Lehi metro area has 4.3 barbershops per 10,000 households, 19% below the U.S. rate of 5.3. Spending per shop is $2.6M, 40% above the U.S. figure of $1.9M. At the national ratio of barbershops to household spending, the Provo-Orem-Lehi metro area would have about 124, against 89 on map listings. There is one business with payroll in the industry for every 10,888 households, against one for every 16,589 across the U.S.

How fast is the Provo-Orem-Lehi, UT metro area growing?

Population estimates put the Provo-Orem-Lehi metro area at 773,426 people in 2025, up 14.5% since 2020, faster than the U.S. (+3.1%). It has 206,880 households. Median household income in the Provo-Orem-Lehi metro area is $100,704, 25% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.4%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Provo-Orem-Lehi metro area scores 69 for barbershops (upper middle), #56 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Provo-Orem-Lehi metro area. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for barbershops · All 56 business types in the Provo-Orem-Lehi metro area

Screening a site or an acquisition in the Provo-Orem-Lehi metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Provo-Orem-Lehi metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.