Groundwork

Food and drink · Metro area · Utah

Bakeries and dessert shops in the Provo-Orem-Lehi, UT metro area

Competitor counts, household spending and official business counts for bakeries and dessert shops in the Provo-Orem-Lehi, UT metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 45 out of 100: Lower middle

Ranked #249 of 387 scored metro areas
#3 of 5 scored metro areas based in Utah

Listings
309
119 chain locations (39%)
Official establishments
193
All snack bars and retail bakeries · +63.6% since 2019
Household spending a year
$928M
On food away from home · $4,485 a household
Spending per listing
$3M
28% below the U.S.
Listings per 10k households
14.9
52% above the U.S.
Population, 2025
773,426
+14.5% since 2020

See the bakeries and dessert shops around any address in the Provo-Orem-Lehi metro area

The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Provo-Orem-Lehi metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 309 bakeries and dessert shops in the Provo-Orem-Lehi metro area. Chain locations make up 39% of them, against 35% across the U.S. That is 14.9 per 10,000 households, 52% above the U.S. rate of 9.8.

Household spending on food away from home in the Provo-Orem-Lehi metro area comes to about $928M a year: $4,485 per household, 10% above the U.S. average. That is about $3M of household spending for each shop on map listings, 28% below the U.S. figure of $4.1M. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade.

Official counts show 193 businesses with payroll classed as snack bars and retail bakeries in the Provo-Orem-Lehi metro area in 2023, up 63.6% from 2019. That is one for every 1,072 households, against one for every 1,369 across the U.S. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too. Official counts list 24 one-person businesses without payroll. Since fiscal 2022, 33 SBA-backed loans worth $14.4M have gone to businesses classed as snack bars and retail bakeries in the Provo-Orem-Lehi metro area.

Population estimates put the population change in the Provo-Orem-Lehi metro area from 2020 to 2025 at +14.5%, faster than the U.S. (+3.1%). The Groundwork market score for bakeries and dessert shops in the Provo-Orem-Lehi metro area is 45 (lower middle), #249 of 387 scored metro areas and #3 of 5 scored metro areas based in Utah.

How the Provo-Orem-Lehi metro area compares

The same measures for Utah and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Bakeries and dessert shops in Provo-Orem-Lehi, UT metro area compared with Utah and the U.S.
MeasureProvo-Orem-Lehi metro areaUtahU.S.
Listings per 10k households14.912.19.8
Spending per listing$3M$3.6M$4.1M
Households per official establishment (all snack bars and retail bakeries)1,0721,1701,369
Official establishment growth, 2019–2023+63.6%+36.1%+24.6%
Population growth, 2020–2025+14.5%+7.8%+3.1%
Spending per household on food away from home$4,485$4,339$4,070
Median household income$100,704$95,166$80,734
Groundwork market score4547

Official counts and lending

Businesses

Official establishments, 2019 to 2023
193All snack bars and retail bakeries · +63.6% over the period
Employees, 2023
2,439
Annual payroll, 2023
$45.2M
One-person businesses, 2023
24All snack bars and retail bakeries with no payroll
Map listings, September 2026
309119 chain locations
Listings at the U.S. rate for this spending
224The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
33
Amount
$14.4M

SBA-backed loans to businesses classed as snack bars and retail bakeries in the Provo-Orem-Lehi metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.

Population and households in the Provo-Orem-Lehi metro area

Population, 2025 estimate
773,426+14.5% since 2020
Households
206,880
Median age
27.6
Homes lived in by their owners
69%
Vehicles per household
2.3
Land area
5,396 sq. mi.
People per square mile
133
Median household income
$100,704+35.4% vs. 2015–2019, before inflation
Average household income
$127,279
Median home value
$535,500
Jobs located here
299,641
Daytime population
678,972Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Provo-Orem-Lehi metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.

Or open the report at the center of the Provo-Orem-Lehi metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Bakeries and dessert shops across Utah

Every Utah market ranked →

The highest-scoring metro areas in Utah for bakeries and dessert shops, numbered among those based in Utah, with the Provo-Orem-Lehi metro area marked.

Top metro areas in Utah

Metro areas in Utah ranked for bakeries and dessert shops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Ogden, UT5722210.4$4.3M+5.3%#143 of 387
2Salt Lake City-Murray, UT4751111.4$3.9M+3.8%#227 of 387
3Provo-Orem-Lehi, UT4530914.9$3M+14.5%#249 of 387
4Logan, UT-ID436713.6$2.9M+8.8%#262 of 387
5St. George, UT409313.3$3M+17.4%#284 of 387

Other business types in the Provo-Orem-Lehi metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many bakeries and dessert shops are in the Provo-Orem-Lehi, UT metro area?

There are 309 bakeries and dessert shops on map listings in the Provo-Orem-Lehi metro area as of September 2026. 119 of them (39%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 193 businesses with payroll classed as snack bars and retail bakeries in 2023, up 63.6% from 2019. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Official counts also show 24 one-person businesses without payroll.

How much do households in the Provo-Orem-Lehi, UT metro area spend on food away from home?

About $928M a year, or $4,485 per household. That is 10% above the U.S. average (an index of 110, where 100 is the U.S. average). Spread across the 309 bakeries and dessert shops on map listings, it comes to $3M per shop. The spending figure covers all food away from home, not only bakeries and dessert shops. It is estimated from the incomes of the 206,880 households in the Provo-Orem-Lehi metro area and national spending patterns by income.

How does the Provo-Orem-Lehi, UT metro area compare with the U.S. for bakeries and dessert shops?

The Provo-Orem-Lehi metro area has 14.9 bakeries and dessert shops per 10,000 households, 52% above the U.S. rate of 9.8. Spending per shop is $3M, 28% below the U.S. figure of $4.1M. At the national ratio of bakeries and dessert shops to household spending, the Provo-Orem-Lehi metro area would have about 224, against 309 on map listings. There is one business with payroll in the industry for every 1,072 households, against one for every 1,369 across the U.S. The official count rose 63.6% from 2019 to 2023, against +24.6% for the U.S.

How fast is the Provo-Orem-Lehi, UT metro area growing?

Population estimates put the Provo-Orem-Lehi metro area at 773,426 people in 2025, up 14.5% since 2020, faster than the U.S. (+3.1%). It has 206,880 households. Median household income in the Provo-Orem-Lehi metro area is $100,704, 25% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.4%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Provo-Orem-Lehi metro area scores 45 for bakeries and dessert shops (lower middle), #249 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Provo-Orem-Lehi metro area. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for bakeries and dessert shops · All 56 business types in the Provo-Orem-Lehi metro area

Screening a site or an acquisition in the Provo-Orem-Lehi metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Provo-Orem-Lehi metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.