Metro area profile · Texas
Amarillo, TX metro area market data
How the Amarillo metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 276,235
- +2.7% since 2020
- Households
- 103,062
- Median household income
- $69,611
- +25.4% vs. 2015–2019, before inflation
- Median home value
- $208,700
- Jobs located here
- 124,760
- Highest market score
- 71
- Lawn, cleaning and pest control, #51 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Amarillo metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Amarillo metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Amarillo metro area has an estimated 276,235 people and 103,062 households. Population estimates put the population change in the Amarillo metro area from 2020 to 2025 at +2.7%, in step with the U.S. (+3.1%). Median household income in the Amarillo metro area is $69,611, 14% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.4%, before inflation.
Relative to the U.S., household spending in the Amarillo metro area runs highest on vehicle insurance (an index of 127, where 100 is the U.S. average) and lowest on memberships, classes and admissions (71).
Of the business types scored in the Amarillo metro area, lawn care, cleaning and pest control companies (71); landscaping and lawn care companies (70); and physical therapy clinics (67) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #51 of 387 scored metro areas.
The Amarillo metro area takes in 5 counties: Randall County, Potter County, Carson County, Oldham County and Armstrong County. Against the U.S., map listings per household run highest for oil change and quick-lube shops (2.1 times the U.S. rate) and lowest for martial arts and dance studios (39% below the U.S. rate).
All 56 business types in the Amarillo metro area
Highest Groundwork market score first. Each score compares the Amarillo metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 71 | #51 of 387 | 77 | 7.5 | $1.9M | 115 | 146 |
| Landscaping and lawn care | 70 | #77 of 385 | 43 | 4.2 | $3.4M | 118 | 79 |
| Physical therapy | 67 | #78 of 386 | 36 | 3.5 | $3.1M | 129 | 18 |
| House cleaning | 65 | #76 of 375 | 21 | 2.0 | $7.1M | 110 | 49 |
| Grocery stores | 59 | #133 of 387 | 60 | 5.8 | $10.2M | 109 | 31 |
| Pest control | 56 | #128 of 345 | 13 | 1.3 | $11.4M | 112 | 18 |
| Mortgage brokers and lenders | 54 | #155 of 373 | 41 | 4.0 | Index only | 95 | 8 |
| Veterinarians | 54 | #165 of 384 | 35 | 3.4 | $2.6M | 94 | 26 |
| Child care and preschools | 54 | #171 of 387 | 47 | 4.6 | $947K | 95 | 52 |
| Martial arts and dance studios | 51 | #173 of 387 | 31 | 3.0 | $2.3M | 114 | 27 |
| Pizza | 51 | #182 of 387 | 59 | 5.7 | $6.4M | 126 | 237 |
| Real estate agents and brokers | 49 | #190 of 387 | 272 | 26.4 | Index only | 103 | 79 |
| Pet stores | 49 | #196 of 382 | 20 | 1.9 | $4.5M | 99 | 9 |
| Grocery and convenience stores | 49 | #208 of 387 | 225 | 21.8 | $2.7M | 80 | 40 |
| Real estate | 48 | #203 of 387 | 350 | 34.0 | Index only | 100 | 166 |
| Home inspectors | 46 | #144 of 243 | 6 | 0.6 | Index only | 97 | 8 |
| Dentists and orthodontists | 46 | #215 of 387 | 106 | 10.3 | $1.1M | 107 | 88 |
| Hair salons | 45 | #236 of 387 | 225 | 21.8 | $399K | 93 | 46 |
| Funeral homes | 44 | #212 of 377 | 21 | 2.0 | $641K | 94 | 13 |
| Property management | 44 | #235 of 374 | 31 | 3.0 | Index only | 88 | 49 |
| Convenience stores | 44 | #244 of 387 | 140 | 13.6 | $4.4M | 55 | 9 |
| Spas and skin care | 44 | #247 of 387 | 109 | 10.6 | $823K | 94 | 17 |
| Pet businesses | 43 | #255 of 387 | 132 | 12.8 | $678K | 77 | 56 |
| Salons, barbers and spas | 43 | #273 of 387 | 486 | 47.2 | $185K | 87 | 83 |
| Gas stations | 42 | #251 of 387 | 142 | 13.8 | $2.1M | 88 | 126 |
| Yoga, Pilates and fitness studios | 41 | #254 of 347 | 19 | 1.8 | $3.8M | 93 | 29 |
| Gyms, studios and classes | 41 | #278 of 387 | 122 | 11.8 | $587K | 89 | 56 |
| Barbershops | 40 | #285 of 387 | 72 | 7.0 | $1.2M | 66 | 4 |
| Nail salons | 40 | #299 of 387 | 67 | 6.5 | $1.3M | 80 | 13 |
| Electricians | 39 | #278 of 383 | 31 | 3.0 | $9.3M | 77 | 74 |
| Gyms | 39 | #295 of 387 | 72 | 7.0 | $994K | 76 | 29 |
| Pet grooming and boarding | 37 | #297 of 386 | 61 | 5.9 | $1.5M | 58 | 21 |
| Insurance agencies | 36 | #273 of 387 | 248 | 24.1 | $1M | 82 | 147 |
| Sit-down restaurants | 36 | #301 of 387 | 587 | 57.0 | $642K | 97 | 206 |
| Bakeries and dessert shops | 33 | #319 of 387 | 109 | 10.6 | $3.5M | 83 | 80 |
| Doctors, dentists and clinics | 32 | #334 of 387 | 786 | 76.3 | $142K | 93 | 442 |
| Restaurants and cafes | 31 | #327 of 387 | 1,119 | 108.6 | $337K | 91 | 520 |
| Fast food and sandwich shops | 30 | #311 of 387 | 161 | 15.6 | $2.3M | 77 | 237 |
| Coffee shops and cafes | 30 | #340 of 387 | 134 | 13.0 | $2.8M | 76 | 74 |
| HVAC and plumbing | 30 | #345 of 387 | 82 | 8.0 | $3.5M | 74 | 119 |
| Clothing and shoe stores | 29 | #320 of 387 | 197 | 19.1 | $959K | 76 | 111 |
| Oil change and quick lube | 28 | #249 of 290 | 15 | 1.5 | $6.2M | 45 | 9 |
| Primary care and pediatrics | 28 | #336 of 387 | 73 | 7.1 | $1.5M | 86 | 247 |
| Clothing, shoes and laundry | 27 | #335 of 387 | 276 | 26.8 | $685K | 78 | 144 |
| Optometrists and eye care | 26 | #354 of 386 | 41 | 4.0 | $2.7M | 87 | 28 |
| Home repair trades | 26 | #370 of 387 | 187 | 18.1 | $1.5M | 63 | 236 |
| Dry cleaners | 25 | #252 of 272 | 16 | 1.6 | $11.8M | 75 | 16 |
| Chiropractors | 25 | #366 of 386 | 71 | 6.9 | $1.6M | 66 | 41 |
| Laundromats | 23 | #335 of 364 | 22 | 2.1 | $8.6M | 69 | 17 |
| Car washes and detailing | 23 | #365 of 387 | 55 | 5.3 | $1.7M | 67 | 26 |
| Tire shops | 22 | #354 of 386 | 67 | 6.5 | $1.4M | 55 | 27 |
| Roofing and gutters | 22 | #368 of 381 | 74 | 7.2 | $3.9M | 46 | 43 |
| Collision repair and body shops | 20 | #361 of 381 | 55 | 5.3 | $1.7M | 55 | 39 |
| Auto repair and car care | 18 | #372 of 387 | 537 | 52.1 | $173K | 65 | 228 |
| Auto repair shops | 18 | #374 of 387 | 340 | 33.0 | $274K | 62 | 162 |
| Urgent care and walk-in clinics | Not scored | Not scored | 4 | 0.4 | $27.9M | 114 | 20 |
Household spending in the Amarillo metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $93.1M | $903 | 94 |
| Gasoline and other fuels | $299.6M | $2,907 | 112 |
| Food away from home | $377.1M | $3,659 | 90 |
| Groceries | $609.7M | $5,916 | 94 |
| Personal care products and services | $89.7M | $871 | 87 |
| Child care and other personal services | $44.5M | $432 | 74 |
| Memberships, classes and admissions | $71.6M | $695 | 71 |
| Medical and dental services | $111.6M | $1,083 | 84 |
| Pets | $89.5M | $868 | 95 |
| Clothing, shoes and related services | $189M | $1,834 | 89 |
| Vehicle insurance | $256.2M | $2,486 | 127 |
| Home repairs, maintenance and insurance | $287.6M | $2,791 | 92 |
| Lawn care, cleaning and other household services | $148.3M | $1,439 | 102 |
| Rent and homeowner costs | $1.5B | $14,772 | 89 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Amarillo metro area
- Population, 2025 estimate
- 276,235+2.7% since 2020
- Households
- 103,062
- Median age
- 37.0
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.9
- Land area
- 5,151 sq. mi.
- People per square mile
- 53
- Median household income
- $69,611+25.4% vs. 2015–2019, before inflation
- Average household income
- $94,771
- Median home value
- $208,700
- Jobs located here
- 124,760
- Daytime population
- 274,340Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Amarillo metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Amarillo metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Amarillo metro area 5
- Randall County, TX146,070 people
- Potter County, TX115,975 people
- Carson County, TX5,801 people
- Oldham County, TX2,249 people
- Armstrong County, TX1,822 people
Other markets based in Texas 12
- Dallas-Fort Worth-Arlington, TX metro area7,985,590 people
- Houston-Pasadena-The Woodlands, TX metro area7,442,788 people
- San Antonio-New Braunfels, TX metro area2,662,733 people
- Austin-Round Rock-San Marcos, TX metro area2,426,592 people
- McAllen-Edinburg-Mission, TX metro area891,977 people
- El Paso, TX metro area874,182 people
- Killeen-Temple, TX metro area494,360 people
- Corpus Christi, TX metro area448,012 people
- Brownsville-Harlingen, TX metro area426,120 people
- Beaumont-Port Arthur, TX metro area396,827 people
- Lubbock, TX metro area358,708 people
- Waco, TX metro area302,045 people
Questions
How fast is the Amarillo, TX metro area growing?
Population estimates put the Amarillo metro area at 276,235 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 103,062 households. Median household income rose 25.4% from the 2015–2019 survey, before inflation.
How much do households in the Amarillo, TX metro area spend?
Households in the Amarillo metro area spend about $1.5B a year on rent and homeowner costs, $609.7M on groceries and $377.1M on food away from home. Set against the U.S., households in the Amarillo metro area spend the most on vehicle insurance (an index of 127, where 100 is the U.S. average) and the least on memberships, classes and admissions (71).
Which business types have the highest market scores in the Amarillo, TX metro area?
The highest Groundwork market scores in the Amarillo metro area are for lawn care, cleaning and pest control companies (71); landscaping and lawn care companies (70); and physical therapy clinics (67). The Amarillo metro area ranks #51 of 387 scored metro areas for lawn care, cleaning and pest control companies.
How does the Amarillo, TX metro area compare with the U.S.?
The median household income in the Amarillo metro area is $69,611 a year, 14% below the U.S. median of $80,734. The population rose 2.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $208,700, against $332,700 for the U.S. For its number of households, the Amarillo metro area has the most map listings, relative to the U.S., for oil change and quick-lube shops (2.1 times the U.S. rate) and the fewest for martial arts and dance studios (39% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in the Amarillo metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Amarillo metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Amarillo metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Amarillo metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.