County profile · Texas
Moore County, TX market data
How Moore County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 21,891
- +3.0% since 2020
- Households
- 7,157
- Median household income
- $61,762
- +12.6% vs. 2015–2019, before inflation
- Median home value
- $152,600
- Jobs located here
- 11,742
- Highest market score
- 70
- Real estate, #209 of 2,229 scored counties
A site report maps the competitors on map listings around any address in Moore County by name and distance, and the households and spending within reach. Or open the report at the center of Moore County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Moore County has an estimated 21,891 people and 7,157 households. Between 2020 and 2025, the population of Moore County grew 3.0%, in step with the U.S. (+3.1%). Median household income in Moore County is $61,762, 23% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 12.6%, before inflation.
Relative to the U.S., household spending in Moore County runs highest on vehicle insurance (an index of 132, where 100 is the U.S. average) and lowest on memberships, classes and admissions (58).
Of the business types scored in Moore County, real estate businesses (70), real estate agents and brokers (61) and gyms and studios (58) have the highest Groundwork market scores. For real estate businesses, that ranks #209 of 2,229 scored counties.
Moore County is part of the Dumas area. Against the U.S., map listings per household run highest for convenience stores (3.3 times the U.S. rate) and lowest for real estate businesses (64% below the U.S. rate).
All 56 business types in Moore County
Highest Groundwork market score first. Each score compares Moore County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate | 70 | #209 of 2,229 | 10 | 14.0 | Index only | 228 | 4 |
| Real estate agents and brokers | 61 | #523 of 2,176 | 10 | 14.0 | Index only | 181 | 4 |
| Gyms, studios and classes | 58 | #670 of 2,088 | 5 | 7.0 | $812K | 123 | Under 3 |
| Doctors, dentists and clinics | 50 | #1,178 of 2,394 | 35 | 48.9 | $203K | 133 | 14 |
| Grocery stores | 49 | #1,053 of 2,070 | 5 | 7.0 | $8.1M | 87 | 3 |
| Insurance agencies | 49 | #1,135 of 2,272 | 12 | 16.8 | $1.5M | 123 | 12 |
| Home repair trades | 48 | #1,125 of 2,057 | 8 | 11.2 | $2.3M | 94 | 12 |
| Gas stations | 45 | #1,394 of 2,358 | 11 | 15.4 | $2M | 82 | 16 |
| Spas and skin care | 40 | #1,242 of 1,769 | 6 | 8.4 | $957K | 109 | Under 3 |
| Clothing and shoe stores | 35 | #1,575 of 2,087 | 12 | 16.8 | $1M | 79 | Under 3 |
| Auto repair shops | 35 | #1,860 of 2,378 | 25 | 34.9 | $261K | 59 | 7 |
| Coffee shops and cafes | 34 | #1,629 of 2,063 | 10 | 14.0 | $2.4M | 65 | 4 |
| Fast food and sandwich shops | 33 | #1,759 of 2,222 | 13 | 18.2 | $1.8M | 60 | 14 |
| Clothing, shoes and laundry | 33 | #1,763 of 2,210 | 17 | 23.8 | $710K | 81 | Under 3 |
| Sit-down restaurants | 33 | #1,919 of 2,405 | 38 | 53.1 | $630K | 95 | 18 |
| Salons, barbers and spas | 33 | #2,030 of 2,385 | 30 | 41.9 | $191K | 90 | Under 3 |
| Gyms | 30 | #1,494 of 1,792 | 5 | 7.0 | $812K | 62 | Under 3 |
| Bakeries and dessert shops | 30 | #1,629 of 1,889 | 13 | 18.2 | $1.8M | 44 | 4 |
| Grocery and convenience stores | 30 | #1,969 of 2,402 | 26 | 36.3 | $1.6M | 46 | 6 |
| Dentists and orthodontists | 29 | #1,668 of 1,886 | 9 | 12.6 | $791K | 80 | 6 |
| Hair salons | 29 | #2,059 of 2,339 | 18 | 25.2 | $319K | 74 | Under 3 |
| Convenience stores | 28 | #1,872 of 2,261 | 19 | 26.5 | $2.1M | 27 | 3 |
| Restaurants and cafes | 27 | #2,134 of 2,405 | 84 | 117.4 | $285K | 77 | 37 |
| HVAC and plumbing | 25 | #1,588 of 1,707 | 7 | 9.8 | $2.6M | 55 | 9 |
| Auto repair and car care | 25 | #2,182 of 2,401 | 47 | 65.7 | $139K | 52 | 13 |
| Car washes and detailing | Not scored | Not scored | 4 | 5.6 | $1.6M | 65 | 3 |
| Pizza | Not scored | Not scored | 4 | 5.6 | $6M | 118 | 14 |
| Tire shops | Not scored | Not scored | 4 | 5.6 | $1.6M | 65 | Under 3 |
| Barbershops | Not scored | Not scored | 3 | 4.2 | $1.9M | 101 | Under 3 |
| Chiropractors | Not scored | Not scored | 3 | 4.2 | $2.4M | 99 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 4.2 | $2.2M | 71 | 4 |
| Laundromats | Not scored | Not scored | 3 | 4.2 | $4M | 32 | Under 3 |
| Nail salons | Not scored | Not scored | 3 | 4.2 | $1.9M | 115 | Under 3 |
| Pet businesses | Not scored | Not scored | 3 | 4.2 | $1.9M | 214 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 3 | 4.2 | $2.4M | 133 | 8 |
| Child care and preschools | Not scored | Not scored | 2 | 2.8 | $1.3M | Too few | 5 |
| Funeral homes | Not scored | Not scored | 2 | 2.8 | $424K | Too few | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 2 | 2.8 | $4.8M | Too few | 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 2.8 | $3.3M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 2.8 | $3.6M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 2.8 | $2.8M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 1.4 | $18.3M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 1 | 1.4 | $9.5M | Too few | 3 |
| Pest control | Not scored | Not scored | 1 | 1.4 | $9.5M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.4 | $5.6M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 1.4 | $7.1M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Moore County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $6.5M | $913 | 95 |
| Gasoline and other fuels | $21.6M | $3,017 | 116 |
| Food away from home | $23.9M | $3,345 | 82 |
| Groceries | $40.4M | $5,646 | 89 |
| Personal care products and services | $5.7M | $802 | 80 |
| Child care and other personal services | $2.5M | $353 | 61 |
| Memberships, classes and admissions | $4.1M | $567 | 58 |
| Medical and dental services | $7.1M | $995 | 77 |
| Pets | $5.6M | $789 | 87 |
| Clothing, shoes and related services | $12.1M | $1,686 | 82 |
| Vehicle insurance | $18.5M | $2,587 | 132 |
| Home repairs, maintenance and insurance | $18.3M | $2,553 | 85 |
| Lawn care, cleaning and other household services | $9.5M | $1,331 | 94 |
| Rent and homeowner costs | $98.8M | $13,807 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Moore County
- Population, 2025 estimate
- 21,891+3.0% since 2020
- Households
- 7,157
- Median age
- 32.6
- Homes lived in by their owners
- 62%
- Vehicles per household
- 2.0
- Land area
- 900 sq. mi.
- People per square mile
- 24
- Median household income
- $61,762+12.6% vs. 2015–2019, before inflation
- Average household income
- $79,252
- Median home value
- $152,600
- Jobs located here
- 11,742
- Daytime population
- 22,454Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Moore County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Moore County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Moore County, TX growing?
Population estimates put Moore County at 21,891 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 7,157 households. Median household income rose 12.6% from the 2015–2019 survey, before inflation.
How much do households in Moore County, TX spend?
Households in Moore County spend about $98.8M a year on rent and homeowner costs, $40.4M on groceries and $23.9M on food away from home. Set against the U.S., households in Moore County spend the most on vehicle insurance (an index of 132, where 100 is the U.S. average) and the least on memberships, classes and admissions (58).
Which business types have the highest market scores in Moore County, TX?
The highest Groundwork market scores in Moore County are for real estate businesses (70), real estate agents and brokers (61) and gyms and studios (58). Moore County ranks #209 of 2,229 scored counties for real estate businesses.
How does Moore County, TX compare with the U.S.?
The median household income in Moore County is $61,762 a year, 23% below the U.S. median of $80,734. The population rose 3.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $152,600, against $332,700 for the U.S. For its number of households, Moore County has the most map listings, relative to the U.S., for convenience stores (3.3 times the U.S. rate) and the fewest for real estate businesses (64% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 25 of the 56 business types have a score in Moore County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Moore County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Moore County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Moore County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.