County profile · Texas
Deaf Smith County, TX market data
Population, household spending and competition for 56 business types in Deaf Smith County, each scored against other counties.
- Population, 2025
- 18,626
- +0.5% since 2020
- Households
- 6,051
- Median household income
- $60,799
- +22.3% vs. 2015–2019, before inflation
- Median home value
- $121,300
- Jobs located here
- 8,711
- Highest market score
- 67
- Doctors, dentists and clinics, #432 of 2,394 scored counties
A site report maps the competitors on map listings around any address in Deaf Smith County by name and distance, and the households and spending within reach. Or open the report at the center of Deaf Smith County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 18,626 people live in Deaf Smith County, in 6,051 households. Population estimates put the population change in Deaf Smith County from 2020 to 2025 at +0.5%, slower than the U.S. (+3.1%). The median household income in Deaf Smith County is $60,799 a year, 25% below the U.S. median of $80,734. That rose 22.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Deaf Smith County spend the most on vehicle insurance (an index of 142, where 100 is the U.S. average) and the least on memberships, classes and admissions (58).
The highest Groundwork market scores in Deaf Smith County are for medical and dental practices (67), real estate businesses (59) and real estate agents and brokers (54). Deaf Smith County ranks #432 of 2,394 scored counties for medical and dental practices.
Deaf Smith County is part of the Hereford area. For its number of households, Deaf Smith County has the most map listings, relative to the U.S., for gas stations (2.3 times the U.S. rate) and the fewest for medical and dental practices (73% below the U.S. rate).
All 56 business types in Deaf Smith County
Highest Groundwork market score first. Each score compares Deaf Smith County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Doctors, dentists and clinics | 67 | #432 of 2,394 | 14 | 23.1 | $433K | 284 | 6 |
| Real estate | 59 | #604 of 2,229 | 8 | 13.2 | Index only | 241 | Under 3 |
| Real estate agents and brokers | 54 | #817 of 2,176 | 8 | 13.2 | Index only | 192 | Under 3 |
| Home repair trades | 50 | #1,011 of 2,057 | 6 | 9.9 | $2.6M | 107 | 10 |
| Grocery and convenience stores | 36 | #1,768 of 2,402 | 21 | 34.7 | $1.6M | 48 | 3 |
| Fast food and sandwich shops | 35 | #1,676 of 2,222 | 9 | 14.9 | $2.2M | 73 | 11 |
| Gas stations | 35 | #1,799 of 2,358 | 15 | 24.8 | $1.3M | 54 | 11 |
| Spas and skin care | 34 | #1,433 of 1,769 | 5 | 8.3 | $967K | 110 | Under 3 |
| Insurance agencies | 34 | #1,691 of 2,272 | 17 | 28.1 | $986K | 79 | 10 |
| Gyms, studios and classes | 32 | #1,723 of 2,088 | 6 | 9.9 | $580K | 88 | Under 3 |
| Sit-down restaurants | 31 | #2,011 of 2,405 | 38 | 62.8 | $528K | 80 | 10 |
| Clothing, shoes and laundry | 28 | #1,905 of 2,210 | 19 | 31.4 | $534K | 61 | 4 |
| Clothing and shoe stores | 26 | #1,826 of 2,087 | 15 | 24.8 | $676K | 53 | 4 |
| Convenience stores | 26 | #1,916 of 2,261 | 10 | 16.5 | $3.4M | 43 | Under 3 |
| Pet businesses | 23 | #2,062 of 2,200 | 12 | 19.8 | $389K | 44 | 4 |
| Auto repair shops | 23 | #2,200 of 2,378 | 22 | 36.4 | $269K | 61 | 9 |
| Restaurants and cafes | 23 | #2,230 of 2,405 | 73 | 120.6 | $275K | 74 | 29 |
| Car washes and detailing | 22 | #1,350 of 1,451 | 6 | 9.9 | $987K | 39 | Under 3 |
| Auto repair and car care | 22 | #2,248 of 2,401 | 37 | 61.1 | $160K | 60 | 12 |
| Salons, barbers and spas | 22 | #2,276 of 2,385 | 29 | 47.9 | $167K | 78 | Under 3 |
| Hair salons | 20 | #2,223 of 2,339 | 17 | 28.1 | $284K | 66 | Under 3 |
| Gyms | 18 | #1,685 of 1,792 | 5 | 8.3 | $696K | 53 | Under 3 |
| Bakeries and dessert shops | 18 | #1,835 of 1,889 | 7 | 11.6 | $2.9M | 69 | 7 |
| Barbershops | 17 | #1,255 of 1,356 | 5 | 8.3 | $967K | 51 | Under 3 |
| Veterinarians | 16 | #1,425 of 1,485 | 5 | 8.3 | $934K | 34 | 4 |
| Coffee shops and cafes | 14 | #2,036 of 2,063 | 13 | 21.5 | $1.5M | 42 | 7 |
| HVAC and plumbing | Not scored | Not scored | 4 | 6.6 | $3.9M | 82 | 5 |
| Optometrists and eye care | Not scored | Not scored | 4 | 6.6 | $1.5M | 48 | Under 3 |
| Pizza | Not scored | Not scored | 4 | 6.6 | $5M | 99 | 11 |
| Child care and preschools | Not scored | Not scored | 3 | 5.0 | $717K | 72 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 5.0 | $2M | 64 | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 3 | 5.0 | $2M | 206 | 3 |
| Laundromats | Not scored | Not scored | 3 | 5.0 | $3.4M | 27 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 5.0 | $1.6M | 61 | Under 3 |
| Tire shops | Not scored | Not scored | 3 | 5.0 | $2M | 79 | Under 3 |
| Funeral homes | Not scored | Not scored | 2 | 3.3 | $398K | Too few | Under 3 |
| Grocery stores | Not scored | Not scored | 2 | 3.3 | $17M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 3.3 | $2.4M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 3.3 | $2.3M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 3.3 | $3M | Too few | 3 |
| Chiropractors | Not scored | Not scored | 1 | 1.7 | $6.1M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 1.7 | $10.1M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 1.7 | $15.6M | Too few | 5 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 1.7 | $3.5M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.7 | $5.9M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 1.7 | $15.6M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Physical therapy | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Deaf Smith County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $5.9M | $978 | 102 |
| Gasoline and other fuels | $19.5M | $3,217 | 124 |
| Food away from home | $20.1M | $3,316 | 81 |
| Groceries | $34M | $5,612 | 89 |
| Personal care products and services | $4.8M | $799 | 80 |
| Child care and other personal services | $2.2M | $355 | 61 |
| Memberships, classes and admissions | $3.5M | $575 | 58 |
| Medical and dental services | $6.1M | $1,002 | 78 |
| Pets | $4.7M | $772 | 85 |
| Clothing, shoes and related services | $10.1M | $1,675 | 82 |
| Vehicle insurance | $16.8M | $2,771 | 142 |
| Home repairs, maintenance and insurance | $15.6M | $2,584 | 86 |
| Lawn care, cleaning and other household services | $8.1M | $1,331 | 94 |
| Rent and homeowner costs | $83.6M | $13,823 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Deaf Smith County
- Population, 2025 estimate
- 18,626+0.5% since 2020
- Households
- 6,051
- Median age
- 31.6
- Homes lived in by their owners
- 67%
- Vehicles per household
- 2.1
- Land area
- 1,497 sq. mi.
- People per square mile
- 12
- Median household income
- $60,799+22.3% vs. 2015–2019, before inflation
- Average household income
- $75,276
- Median home value
- $121,300
- Jobs located here
- 8,711
- Daytime population
- 18,792Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Deaf Smith County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Deaf Smith County. Signed out, you see a blurred preview; on an account, each report is one action.
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Questions
How fast is Deaf Smith County, TX growing?
Population estimates put Deaf Smith County at 18,626 people in 2025, up 0.5% since 2020, slower than the U.S. (+3.1%). It has 6,051 households. Against the 2015–2019 survey, median household income rose 22.3%, before inflation.
How much do households in Deaf Smith County, TX spend?
Households in Deaf Smith County spend about $83.6M a year on rent and homeowner costs, $34M on groceries and $20.1M on food away from home. Relative to the U.S., household spending in Deaf Smith County runs highest on vehicle insurance (an index of 142, where 100 is the U.S. average) and lowest on memberships, classes and admissions (58).
Which business types have the highest market scores in Deaf Smith County, TX?
Of the business types scored in Deaf Smith County, medical and dental practices (67), real estate businesses (59) and real estate agents and brokers (54) have the highest Groundwork market scores. For medical and dental practices, that ranks #432 of 2,394 scored counties.
How does Deaf Smith County, TX compare with the U.S.?
Median household income in Deaf Smith County is $60,799, 25% below the U.S. median of $80,734. The population rose 0.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $121,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (2.3 times the U.S. rate) and lowest for medical and dental practices (73% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 26 of the 56 business types have a score in Deaf Smith County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Deaf Smith County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Deaf Smith County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Deaf Smith County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.