County profile · Texas
Hidalgo County, TX market data
How Hidalgo County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 921,549
- +5.6% since 2020
- Households
- 270,210
- Median household income
- $54,338
- +35.8% vs. 2015–2019, before inflation
- Median home value
- $140,900
- Jobs located here
- 292,679
- Highest market score
- 84
- Lawn, cleaning and pest control, #22 of 1,771 scored counties
A site report maps the competitors on map listings around any address in Hidalgo County by name and distance, and the households and spending within reach. Or open the report at the center of Hidalgo County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Hidalgo County has an estimated 921,549 people and 270,210 households. Population estimates show Hidalgo County grew 5.6% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in Hidalgo County is $54,338, 33% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.8%, before inflation.
Relative to the U.S., household spending in Hidalgo County runs highest on vehicle insurance (an index of 126, where 100 is the U.S. average) and lowest on memberships, classes and admissions (56).
Of the business types scored in Hidalgo County, lawn care, cleaning and pest control companies (84); landscaping and lawn care companies (84); and house cleaning businesses (81) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #22 of 1,771 scored counties.
Hidalgo County is part of the McAllen-Edinburg-Mission metro area. Against the U.S., map listings per household run highest for convenience stores (2.5 times the U.S. rate) and lowest for landscaping and lawn care companies (75% below the U.S. rate).
All 56 business types in Hidalgo County
Highest Groundwork market score first. Each score compares Hidalgo County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 84 | #22 of 1,771 | 79 | 2.9 | $4.4M | 260 | 95 |
| Landscaping and lawn care | 84 | #36 of 1,493 | 33 | 1.2 | $10.5M | 357 | 36 |
| House cleaning | 81 | #32 of 847 | 23 | 0.9 | $15M | 235 | 38 |
| Veterinarians | 80 | #83 of 1,485 | 29 | 1.1 | $7M | 256 | 19 |
| Pet businesses | 79 | #83 of 2,200 | 169 | 6.3 | $1.2M | 136 | 48 |
| Electricians | 75 | #86 of 1,160 | 32 | 1.2 | $20.7M | 173 | 85 |
| Gas stations | 75 | #261 of 2,358 | 277 | 10.3 | $2.8M | 117 | 201 |
| Chiropractors | 72 | #180 of 1,490 | 67 | 2.5 | $3.9M | 162 | 33 |
| Pest control | 71 | #83 of 699 | 23 | 0.9 | $15M | 147 | 21 |
| Home repair trades | 71 | #187 of 2,057 | 210 | 7.8 | $3.2M | 130 | 244 |
| Pet grooming and boarding | 71 | #214 of 1,461 | 80 | 3.0 | $2.5M | 99 | 19 |
| Roofing and gutters | 70 | #160 of 1,177 | 59 | 2.2 | $11.2M | 133 | 21 |
| HVAC and plumbing | 69 | #234 of 1,707 | 119 | 4.4 | $5.6M | 117 | 138 |
| Pet stores | 67 | #214 of 974 | 44 | 1.6 | $4.6M | 101 | 10 |
| Collision repair and body shops | 66 | #306 of 1,327 | 73 | 2.7 | $3.2M | 105 | 28 |
| Home inspectors | 65 | #85 of 415 | 5 | 0.2 | Index only | 275 | Under 3 |
| Property management | 63 | #227 of 910 | 37 | 1.4 | Index only | 176 | 101 |
| Funeral homes | 63 | #413 of 1,472 | 56 | 2.1 | $648K | 95 | 31 |
| Dry cleaners | 58 | #179 of 507 | 26 | 1.0 | $16.9M | 108 | 14 |
| Optometrists and eye care | 58 | #477 of 1,302 | 86 | 3.2 | $3M | 97 | 27 |
| Real estate agents and brokers | 54 | #848 of 2,176 | 538 | 19.9 | Index only | 123 | 118 |
| Pizza | 53 | #896 of 2,090 | 167 | 6.2 | $5.1M | 101 | 522 |
| Yoga, Pilates and fitness studios | 51 | #375 of 777 | 45 | 1.7 | $3.3M | 81 | 48 |
| Real estate | 48 | #1,186 of 2,229 | 680 | 25.2 | Index only | 123 | 287 |
| Mortgage brokers and lenders | 47 | #495 of 887 | 100 | 3.7 | Index only | 93 | 36 |
| Grocery stores | 47 | #1,129 of 2,070 | 255 | 9.4 | $5.8M | 62 | 87 |
| Auto repair shops | 45 | #1,456 of 2,378 | 793 | 29.3 | $297K | 67 | 160 |
| Car washes and detailing | 44 | #894 of 1,451 | 218 | 8.1 | $1.1M | 43 | 24 |
| Auto repair and car care | 43 | #1,535 of 2,401 | 1,397 | 51.7 | $169K | 63 | 271 |
| Nail salons | 42 | #919 of 1,328 | 237 | 8.8 | $871K | 52 | 17 |
| Insurance agencies | 41 | #1,437 of 2,272 | 699 | 25.9 | $950K | 76 | 345 |
| Laundromats | 40 | #513 of 785 | 68 | 2.5 | $6.5M | 52 | 14 |
| Martial arts and dance studios | 40 | #952 of 1,334 | 140 | 5.2 | $1.1M | 52 | 34 |
| Gyms | 40 | #1,255 of 1,792 | 282 | 10.4 | $523K | 40 | 48 |
| Coffee shops and cafes | 40 | #1,399 of 2,063 | 308 | 11.4 | $2.8M | 75 | 131 |
| Spas and skin care | 38 | #1,346 of 1,769 | 413 | 15.3 | $500K | 57 | 42 |
| Hair salons | 38 | #1,759 of 2,339 | 816 | 30.2 | $253K | 59 | 96 |
| Barbershops | 37 | #990 of 1,356 | 337 | 12.5 | $613K | 32 | 12 |
| Gyms, studios and classes | 37 | #1,605 of 2,088 | 467 | 17.3 | $316K | 48 | 82 |
| Tire shops | 36 | #1,128 of 1,530 | 210 | 7.8 | $1.1M | 45 | 49 |
| Dentists and orthodontists | 35 | #1,488 of 1,886 | 281 | 10.4 | $925K | 94 | 228 |
| Grocery and convenience stores | 35 | #1,804 of 2,402 | 1,050 | 38.9 | $1.4M | 41 | 166 |
| Salons, barbers and spas | 35 | #1,977 of 2,385 | 1,828 | 67.7 | $113K | 53 | 170 |
| Convenience stores | 34 | #1,699 of 2,261 | 533 | 19.7 | $2.8M | 35 | 79 |
| Physical therapy | 33 | #1,150 of 1,422 | 148 | 5.5 | $1.8M | 73 | 122 |
| Sit-down restaurants | 33 | #1,943 of 2,405 | 2,485 | 92.0 | $345K | 52 | 455 |
| Fast food and sandwich shops | 32 | #1,790 of 2,222 | 509 | 18.8 | $1.7M | 55 | 522 |
| Oil change and quick lube | 31 | #402 of 479 | 36 | 1.3 | $6.5M | 48 | 29 |
| Bakeries and dessert shops | 31 | #1,605 of 1,889 | 426 | 15.8 | $2M | 49 | 160 |
| Restaurants and cafes | 31 | #2,005 of 2,405 | 4,116 | 152.3 | $209K | 56 | 1,131 |
| Doctors, dentists and clinics | 27 | #2,174 of 2,394 | 2,008 | 74.3 | $130K | 85 | 1,114 |
| Clothing, shoes and laundry | 25 | #1,988 of 2,210 | 952 | 35.2 | $462K | 52 | 330 |
| Clothing and shoe stores | 24 | #1,877 of 2,087 | 718 | 26.6 | $613K | 48 | 302 |
| Child care and preschools | 22 | #1,465 of 1,611 | 281 | 10.4 | $333K | 33 | 303 |
| Primary care and pediatrics | 21 | #1,538 of 1,656 | 354 | 13.1 | $735K | 41 | 687 |
| Urgent care and walk-in clinics | Not scored | Not scored | 4 | 0.1 | $65M | 265 | 17 |
Household spending in Hidalgo County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $235.5M | $871 | 91 |
| Gasoline and other fuels | $776M | $2,872 | 111 |
| Food away from home | $858.3M | $3,176 | 78 |
| Groceries | $1.5B | $5,446 | 86 |
| Personal care products and services | $206.5M | $764 | 76 |
| Child care and other personal services | $93.5M | $346 | 60 |
| Memberships, classes and admissions | $147.6M | $546 | 56 |
| Medical and dental services | $260.1M | $962 | 75 |
| Pets | $201.7M | $746 | 82 |
| Clothing, shoes and related services | $439.9M | $1,628 | 79 |
| Vehicle insurance | $663.9M | $2,457 | 126 |
| Home repairs, maintenance and insurance | $663M | $2,454 | 81 |
| Lawn care, cleaning and other household services | $345.4M | $1,278 | 90 |
| Rent and homeowner costs | $3.6B | $13,380 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Hidalgo County
- Population, 2025 estimate
- 921,549+5.6% since 2020
- Households
- 270,210
- Median age
- 31.5
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.9
- Land area
- 1,571 sq. mi.
- People per square mile
- 568
- Median household income
- $54,338+35.8% vs. 2015–2019, before inflation
- Average household income
- $74,309
- Median home value
- $140,900
- Jobs located here
- 292,679
- Daytime population
- 862,027Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hidalgo County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Hidalgo County. Signed out, you see a blurred preview; on an account, each report is one action.
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Questions
How fast is Hidalgo County, TX growing?
Population estimates put Hidalgo County at 921,549 people in 2025, up 5.6% since 2020, faster than the U.S. (+3.1%). It has 270,210 households. Median household income rose 35.8% from the 2015–2019 survey, before inflation.
How much do households in Hidalgo County, TX spend?
Households in Hidalgo County spend about $3.6B a year on rent and homeowner costs, $1.5B on groceries and $858.3M on food away from home. Set against the U.S., households in Hidalgo County spend the most on vehicle insurance (an index of 126, where 100 is the U.S. average) and the least on memberships, classes and admissions (56).
Which business types have the highest market scores in Hidalgo County, TX?
The highest Groundwork market scores in Hidalgo County are for lawn care, cleaning and pest control companies (84); landscaping and lawn care companies (84); and house cleaning businesses (81). Hidalgo County ranks #22 of 1,771 scored counties for lawn care, cleaning and pest control companies.
How does Hidalgo County, TX compare with the U.S.?
The median household income in Hidalgo County is $54,338 a year, 33% below the U.S. median of $80,734. The population rose 5.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $140,900, against $332,700 for the U.S. For its number of households, Hidalgo County has the most map listings, relative to the U.S., for convenience stores (2.5 times the U.S. rate) and the fewest for landscaping and lawn care companies (75% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in Hidalgo County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hidalgo County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Hidalgo County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hidalgo County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.