County profile · Texas
Rusk County, TX market data
Population, household spending and competition for 56 business types in Rusk County, each scored against other counties.
- Population, 2025
- 54,854
- +5.0% since 2020
- Households
- 18,027
- Median household income
- $68,658
- +24.3% vs. 2015–2019, before inflation
- Median home value
- $171,300
- Jobs located here
- 12,491
- Highest market score
- 86
- Landscaping and lawn care, #29 of 1,493 scored counties
A site report maps the competitors on map listings around any address in Rusk County by name and distance, and the households and spending within reach. Or open the report at the center of Rusk County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 54,854 people live in Rusk County, in 18,027 households. Between 2020 and 2025, the population of Rusk County grew 5.0%, faster than the U.S. (+3.1%). The median household income in Rusk County is $68,658 a year, 15% below the U.S. median of $80,734. That rose 24.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Rusk County spend the most on vehicle insurance (an index of 137, where 100 is the U.S. average) and the least on memberships, classes and admissions (67).
The highest Groundwork market scores in Rusk County are for landscaping and lawn care companies (86); lawn care, cleaning and pest control companies (83); and real estate agents and brokers (82). Rusk County ranks #29 of 1,493 scored counties for landscaping and lawn care companies.
Rusk County is part of the Longview metro area. For its number of households, Rusk County has the most map listings, relative to the U.S., for gas stations (88% above the U.S. rate) and the fewest for real estate businesses (83% below the U.S. rate).
All 56 business types in Rusk County
Highest Groundwork market score first. Each score compares Rusk County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Landscaping and lawn care | 86 | #29 of 1,493 | 5 | 2.8 | $5.1M | 173 | 6 |
| Lawn, cleaning and pest control | 83 | #33 of 1,771 | 9 | 5.0 | $2.8M | 168 | 16 |
| Real estate agents and brokers | 82 | #15 of 2,176 | 12 | 6.7 | Index only | 399 | 6 |
| Real estate | 79 | #35 of 2,229 | 12 | 6.7 | Index only | 502 | 15 |
| Pizza | 78 | #111 of 2,090 | 7 | 3.9 | $9.2M | 181 | 27 |
| Hair salons | 74 | #170 of 2,339 | 20 | 11.1 | $766K | 178 | Under 3 |
| Coffee shops and cafes | 74 | #203 of 2,063 | 10 | 5.5 | $6.4M | 174 | 7 |
| HVAC and plumbing | 71 | #185 of 1,707 | 8 | 4.4 | $6.1M | 129 | 14 |
| Dentists and orthodontists | 71 | #229 of 1,886 | 8 | 4.4 | $2.4M | 245 | 11 |
| Grocery and convenience stores | 71 | #425 of 2,402 | 36 | 20.0 | $2.9M | 86 | 5 |
| Insurance agencies | 71 | #440 of 2,272 | 24 | 13.3 | $2M | 160 | 17 |
| Primary care and pediatrics | 70 | #261 of 1,656 | 7 | 3.9 | $2.8M | 155 | 14 |
| Grocery stores | 70 | #423 of 2,070 | 12 | 6.7 | $8.8M | 94 | 3 |
| Home repair trades | 69 | #244 of 2,057 | 18 | 10.0 | $2.7M | 112 | 24 |
| Restaurants and cafes | 69 | #435 of 2,405 | 139 | 77.1 | $462K | 125 | 60 |
| Doctors, dentists and clinics | 68 | #412 of 2,394 | 68 | 37.7 | $284K | 186 | 25 |
| Clothing, shoes and laundry | 68 | #441 of 2,210 | 29 | 16.1 | $1.1M | 126 | 3 |
| Roofing and gutters | 67 | #207 of 1,177 | 5 | 2.8 | $9.8M | 116 | 3 |
| Clothing and shoe stores | 67 | #476 of 2,087 | 22 | 12.2 | $1.5M | 115 | 3 |
| Salons, barbers and spas | 65 | #463 of 2,385 | 49 | 27.2 | $313K | 147 | Under 3 |
| Gyms, studios and classes | 64 | #470 of 2,088 | 18 | 10.0 | $658K | 99 | 3 |
| Pet businesses | 64 | #510 of 2,200 | 18 | 10.0 | $844K | 96 | 10 |
| Sit-down restaurants | 64 | #577 of 2,405 | 82 | 45.5 | $784K | 118 | 25 |
| Electricians | 63 | #298 of 1,160 | 5 | 2.8 | $9.8M | 82 | 7 |
| Funeral homes | 63 | #426 of 1,472 | 7 | 3.9 | $423K | 62 | Under 3 |
| Barbershops | 62 | #403 of 1,356 | 6 | 3.3 | $2.6M | 135 | Under 3 |
| Pet grooming and boarding | 60 | #485 of 1,461 | 7 | 3.9 | $2.2M | 85 | 4 |
| Fast food and sandwich shops | 60 | #764 of 2,222 | 24 | 13.3 | $2.7M | 88 | 27 |
| Collision repair and body shops | 59 | #465 of 1,327 | 6 | 3.3 | $2.9M | 94 | 4 |
| Gyms | 59 | #585 of 1,792 | 11 | 6.1 | $1.1M | 83 | 3 |
| Convenience stores | 59 | #806 of 2,261 | 18 | 10.0 | $5.8M | 74 | Under 3 |
| Gas stations | 59 | #811 of 2,358 | 37 | 20.5 | $1.5M | 64 | 17 |
| Bakeries and dessert shops | 55 | #755 of 1,889 | 17 | 9.4 | $3.8M | 91 | 7 |
| Veterinarians | 54 | #643 of 1,485 | 7 | 3.9 | $2.2M | 80 | 6 |
| Child care and preschools | 53 | #757 of 1,611 | 10 | 5.5 | $732K | 73 | 9 |
| Spas and skin care | 53 | #775 of 1,769 | 14 | 7.8 | $1.1M | 125 | Under 3 |
| Auto repair shops | 52 | #1,124 of 2,378 | 48 | 26.6 | $362K | 81 | 14 |
| Auto repair and car care | 52 | #1,159 of 2,401 | 82 | 45.5 | $212K | 79 | 19 |
| Nail salons | 49 | #734 of 1,328 | 9 | 5.0 | $1.7M | 102 | Under 3 |
| Martial arts and dance studios | 44 | #846 of 1,334 | 7 | 3.9 | $1.7M | 84 | Under 3 |
| Tire shops | 44 | #941 of 1,530 | 11 | 6.1 | $1.6M | 63 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 4 | 2.2 | $4.3M | 32 | 3 |
| Pest control | Not scored | Not scored | 4 | 2.2 | $6.3M | 62 | 5 |
| Car washes and detailing | Not scored | Not scored | 3 | 1.7 | $5.8M | 230 | Under 3 |
| Laundromats | Not scored | Not scored | 3 | 1.7 | $10.7M | 86 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 3 | 1.7 | $6.4M | 205 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 1.7 | $5.1M | 112 | Under 3 |
| Chiropractors | Not scored | Not scored | 2 | 1.1 | $9.7M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.6 | $32.2M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 5 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Physical therapy | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in Rusk County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $17.4M | $963 | 101 |
| Gasoline and other fuels | $56.3M | $3,120 | 120 |
| Food away from home | $64.3M | $3,565 | 88 |
| Groceries | $105M | $5,826 | 92 |
| Personal care products and services | $15.3M | $850 | 85 |
| Child care and other personal services | $7.3M | $406 | 70 |
| Memberships, classes and admissions | $11.8M | $657 | 67 |
| Medical and dental services | $19.3M | $1,071 | 83 |
| Pets | $15.2M | $843 | 93 |
| Clothing, shoes and related services | $32.2M | $1,786 | 87 |
| Vehicle insurance | $48.3M | $2,678 | 137 |
| Home repairs, maintenance and insurance | $49.1M | $2,721 | 90 |
| Lawn care, cleaning and other household services | $25.4M | $1,407 | 99 |
| Rent and homeowner costs | $261M | $14,477 | 87 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Rusk County
- Population, 2025 estimate
- 54,854+5.0% since 2020
- Households
- 18,027
- Median age
- 39.7
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.0
- Land area
- 924 sq. mi.
- People per square mile
- 57
- Median household income
- $68,658+24.3% vs. 2015–2019, before inflation
- Average household income
- $94,041
- Median home value
- $171,300
- Jobs located here
- 12,491
- Daytime population
- 43,759Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rusk County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Rusk County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Rusk County, TX growing?
Population estimates put Rusk County at 54,854 people in 2025, up 5.0% since 2020, faster than the U.S. (+3.1%). It has 18,027 households. Against the 2015–2019 survey, median household income rose 24.3%, before inflation.
How much do households in Rusk County, TX spend?
Households in Rusk County spend about $261M a year on rent and homeowner costs, $105M on groceries and $64.3M on food away from home. Relative to the U.S., household spending in Rusk County runs highest on vehicle insurance (an index of 137, where 100 is the U.S. average) and lowest on memberships, classes and admissions (67).
Which business types have the highest market scores in Rusk County, TX?
Of the business types scored in Rusk County, landscaping and lawn care companies (86); lawn care, cleaning and pest control companies (83); and real estate agents and brokers (82) have the highest Groundwork market scores. For landscaping and lawn care companies, that ranks #29 of 1,493 scored counties.
How does Rusk County, TX compare with the U.S.?
Median household income in Rusk County is $68,658, 15% below the U.S. median of $80,734. The population rose 5.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $171,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (88% above the U.S. rate) and lowest for real estate businesses (83% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 41 of the 56 business types have a score in Rusk County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rusk County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Rusk County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rusk County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.