County profile · Texas
Upshur County, TX market data
How Upshur County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 44,410
- +8.2% since 2020
- Households
- 15,583
- Median household income
- $66,208
- +26.9% vs. 2015–2019, before inflation
- Median home value
- $167,800
- Jobs located here
- 8,038
- Highest market score
- 81
- Doctors, dentists and clinics, #81 of 2,394 scored counties
A site report maps the competitors on map listings around any address in Upshur County by name and distance, and the households and spending within reach. Or open the report at the center of Upshur County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Upshur County has an estimated 44,410 people and 15,583 households. Population estimates show Upshur County grew 8.2% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in Upshur County is $66,208, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.9%, before inflation.
Relative to the U.S., household spending in Upshur County runs highest on vehicle insurance (an index of 134, where 100 is the U.S. average) and lowest on memberships, classes and admissions (63).
Of the business types scored in Upshur County, medical and dental practices (81), dentists and orthodontists (80) and hair salons (78) have the highest Groundwork market scores. For medical and dental practices, that ranks #81 of 2,394 scored counties.
Upshur County is part of the Longview metro area. Against the U.S., map listings per household run highest for gas stations (94% above the U.S. rate) and lowest for medical and dental practices (80% below the U.S. rate).
All 56 business types in Upshur County
Highest Groundwork market score first. Each score compares Upshur County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Doctors, dentists and clinics | 81 | #81 of 2,394 | 26 | 16.7 | $616K | 404 | 12 |
| Dentists and orthodontists | 80 | #68 of 1,886 | 7 | 4.5 | $2.3M | 233 | 4 |
| Hair salons | 78 | #103 of 2,339 | 20 | 12.8 | $644K | 150 | 3 |
| Child care and preschools | 78 | #118 of 1,611 | 5 | 3.2 | $1.2M | 120 | 3 |
| Pizza | 78 | #120 of 2,090 | 8 | 5.1 | $6.7M | 132 | 18 |
| HVAC and plumbing | 76 | #93 of 1,707 | 5 | 3.2 | $8.3M | 175 | 12 |
| Primary care and pediatrics | 76 | #139 of 1,656 | 6 | 3.9 | $2.7M | 150 | 4 |
| Salons, barbers and spas | 76 | #150 of 2,385 | 38 | 24.4 | $339K | 159 | 3 |
| Clothing and shoe stores | 74 | #267 of 2,087 | 14 | 9.0 | $1.9M | 152 | 3 |
| Restaurants and cafes | 73 | #323 of 2,405 | 119 | 76.4 | $451K | 122 | 39 |
| Lawn, cleaning and pest control | 72 | #201 of 1,771 | 12 | 7.7 | $1.8M | 106 | 17 |
| Clothing, shoes and laundry | 72 | #326 of 2,210 | 21 | 13.5 | $1.3M | 146 | 3 |
| Insurance agencies | 72 | #416 of 2,272 | 20 | 12.8 | $2M | 163 | 15 |
| Sit-down restaurants | 71 | #351 of 2,405 | 67 | 43.0 | $801K | 121 | 15 |
| Auto repair shops | 70 | #353 of 2,378 | 29 | 18.6 | $504K | 113 | 10 |
| Gyms | 69 | #244 of 1,792 | 6 | 3.9 | $1.6M | 124 | Under 3 |
| Real estate | 69 | #252 of 2,229 | 35 | 22.5 | Index only | 146 | 5 |
| Coffee shops and cafes | 68 | #357 of 2,063 | 11 | 7.1 | $4.9M | 132 | 6 |
| Fast food and sandwich shops | 68 | #453 of 2,222 | 18 | 11.6 | $3M | 98 | 18 |
| Auto repair and car care | 67 | #468 of 2,401 | 47 | 30.2 | $311K | 116 | 20 |
| Gyms, studios and classes | 66 | #378 of 2,088 | 12 | 7.7 | $807K | 122 | Under 3 |
| Real estate agents and brokers | 64 | #404 of 2,176 | 32 | 20.5 | Index only | 127 | 5 |
| Grocery stores | 64 | #559 of 2,070 | 7 | 4.5 | $12.8M | 137 | 8 |
| Landscaping and lawn care | 63 | #418 of 1,493 | 10 | 6.4 | $2.1M | 73 | 11 |
| Pet businesses | 63 | #564 of 2,200 | 22 | 14.1 | $576K | 66 | 4 |
| Grocery and convenience stores | 63 | #665 of 2,402 | 26 | 16.7 | $3.4M | 101 | 11 |
| Home repair trades | 62 | #501 of 2,057 | 17 | 10.9 | $2.4M | 101 | 24 |
| Convenience stores | 62 | #698 of 2,261 | 16 | 10.3 | $5.6M | 71 | 3 |
| Spas and skin care | 61 | #485 of 1,769 | 10 | 6.4 | $1.3M | 147 | Under 3 |
| Funeral homes | 60 | #495 of 1,472 | 6 | 3.9 | $403K | 59 | Under 3 |
| Gas stations | 59 | #812 of 2,358 | 33 | 21.2 | $1.4M | 61 | 15 |
| Pet grooming and boarding | 51 | #723 of 1,461 | 8 | 5.1 | $1.6M | 62 | Under 3 |
| Veterinarians | 51 | #734 of 1,485 | 8 | 5.1 | $1.6M | 58 | 4 |
| Bakeries and dessert shops | 51 | #909 of 1,889 | 16 | 10.3 | $3.4M | 81 | 6 |
| Roofing and gutters | 37 | #882 of 1,177 | 9 | 5.8 | $4.6M | 55 | 4 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 2.6 | $2.4M | 120 | Under 3 |
| Nail salons | Not scored | Not scored | 4 | 2.6 | $3.2M | 193 | Under 3 |
| Tire shops | Not scored | Not scored | 4 | 2.6 | $3.7M | 146 | 3 |
| Barbershops | Not scored | Not scored | 3 | 1.9 | $4.3M | 228 | Under 3 |
| Chiropractors | Not scored | Not scored | 3 | 1.9 | $5.3M | 223 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 1.9 | $4.9M | 158 | 4 |
| Dry cleaners | Not scored | Not scored | 3 | 1.9 | $9M | 58 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 1.9 | $13.8M | 115 | 8 |
| Oil change and quick lube | Not scored | Not scored | 3 | 1.9 | $4.9M | 35 | 4 |
| Physical therapy | Not scored | Not scored | 3 | 1.9 | $5.3M | 222 | 4 |
| Car washes and detailing | Not scored | Not scored | 2 | 1.3 | $7.3M | Too few | 3 |
| Laundromats | Not scored | Not scored | 2 | 1.3 | $13.5M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.3 | Index only | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 1.3 | $8M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 1.3 | $10.7M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.3 | $4.8M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 0.6 | $12.7M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.6 | Index only | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 6 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Upshur County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $14.6M | $938 | 98 |
| Gasoline and other fuels | $47.7M | $3,059 | 118 |
| Food away from home | $53.7M | $3,445 | 85 |
| Groceries | $89.3M | $5,730 | 91 |
| Personal care products and services | $12.9M | $826 | 82 |
| Child care and other personal services | $6M | $384 | 66 |
| Memberships, classes and admissions | $9.7M | $621 | 63 |
| Medical and dental services | $16M | $1,028 | 80 |
| Pets | $12.7M | $814 | 89 |
| Clothing, shoes and related services | $27.1M | $1,736 | 84 |
| Vehicle insurance | $40.8M | $2,620 | 134 |
| Home repairs, maintenance and insurance | $41.5M | $2,666 | 88 |
| Lawn care, cleaning and other household services | $21.3M | $1,369 | 97 |
| Rent and homeowner costs | $221.4M | $14,207 | 85 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Upshur County
- Population, 2025 estimate
- 44,410+8.2% since 2020
- Households
- 15,583
- Median age
- 41.1
- Homes lived in by their owners
- 81%
- Vehicles per household
- 2.0
- Land area
- 583 sq. mi.
- People per square mile
- 73
- Median household income
- $66,208+26.9% vs. 2015–2019, before inflation
- Average household income
- $85,795
- Median home value
- $167,800
- Jobs located here
- 8,038
- Daytime population
- 32,032Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Upshur County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Upshur County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Upshur County, TX growing?
Population estimates put Upshur County at 44,410 people in 2025, up 8.2% since 2020, faster than the U.S. (+3.1%). It has 15,583 households. Median household income rose 26.9% from the 2015–2019 survey, before inflation.
How much do households in Upshur County, TX spend?
Households in Upshur County spend about $221.4M a year on rent and homeowner costs, $89.3M on groceries and $53.7M on food away from home. Set against the U.S., households in Upshur County spend the most on vehicle insurance (an index of 134, where 100 is the U.S. average) and the least on memberships, classes and admissions (63).
Which business types have the highest market scores in Upshur County, TX?
The highest Groundwork market scores in Upshur County are for medical and dental practices (81), dentists and orthodontists (80) and hair salons (78). Upshur County ranks #81 of 2,394 scored counties for medical and dental practices.
How does Upshur County, TX compare with the U.S.?
The median household income in Upshur County is $66,208 a year, 18% below the U.S. median of $80,734. The population rose 8.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $167,800, against $332,700 for the U.S. For its number of households, Upshur County has the most map listings, relative to the U.S., for gas stations (94% above the U.S. rate) and the fewest for medical and dental practices (80% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 35 of the 56 business types have a score in Upshur County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Upshur County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Upshur County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Upshur County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.