County profile · Texas
Gregg County, TX market data
How Gregg County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 126,095
- +1.4% since 2020
- Households
- 48,277
- Median household income
- $66,550
- +32.6% vs. 2015–2019, before inflation
- Median home value
- $203,400
- Jobs located here
- 76,302
- Highest market score
- 69
- House cleaning, #107 of 847 scored counties
A site report maps the competitors on map listings around any address in Gregg County by name and distance, and the households and spending within reach. Or open the report at the center of Gregg County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Gregg County has an estimated 126,095 people and 48,277 households. Population estimates show Gregg County grew 1.4% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in Gregg County is $66,550, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 32.6%, before inflation.
Relative to the U.S., household spending in Gregg County runs highest on vehicle insurance (an index of 123, where 100 is the U.S. average) and lowest on memberships, classes and admissions (65).
Of the business types scored in Gregg County, house cleaning businesses (69), landscaping and lawn care companies (55) and pet stores (46) have the highest Groundwork market scores. For house cleaning businesses, that ranks #107 of 847 scored counties.
Gregg County is part of the Longview metro area. Against the U.S., map listings per household run highest for tire shops (4 times the U.S. rate) and lowest for child care centers and preschools (14% below the U.S. rate).
All 56 business types in Gregg County
Highest Groundwork market score first. Each score compares Gregg County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| House cleaning | 69 | #107 of 847 | 6 | 1.2 | $11.2M | 175 | 22 |
| Landscaping and lawn care | 55 | #585 of 1,493 | 29 | 6.0 | $2.3M | 79 | 39 |
| Pet stores | 46 | #553 of 974 | 11 | 2.3 | $3.6M | 81 | 4 |
| Lawn, cleaning and pest control | 45 | #1,065 of 1,771 | 51 | 10.6 | $1.3M | 78 | 73 |
| Grocery stores | 45 | #1,188 of 2,070 | 39 | 8.1 | $7.2M | 77 | 20 |
| Pet grooming and boarding | 44 | #866 of 1,461 | 22 | 4.6 | $1.8M | 72 | 12 |
| Property management | 43 | #576 of 910 | 13 | 2.7 | Index only | 96 | 22 |
| Pet businesses | 42 | #1,436 of 2,200 | 65 | 13.5 | $617K | 70 | 31 |
| Grocery and convenience stores | 41 | #1,558 of 2,402 | 123 | 25.5 | $2.3M | 67 | 36 |
| Physical therapy | 39 | #1,010 of 1,422 | 27 | 5.6 | $1.9M | 78 | 15 |
| Child care and preschools | 39 | #1,124 of 1,611 | 24 | 5.0 | $796K | 79 | 35 |
| Veterinarians | 38 | #1,024 of 1,485 | 25 | 5.2 | $1.6M | 59 | 15 |
| Funeral homes | 38 | #1,032 of 1,472 | 16 | 3.3 | $417K | 61 | 13 |
| Convenience stores | 38 | #1,562 of 2,261 | 71 | 14.7 | $3.9M | 50 | 16 |
| Real estate agents and brokers | 36 | #1,821 of 2,176 | 160 | 33.1 | Index only | 79 | 36 |
| Nail salons | 34 | #1,078 of 1,328 | 52 | 10.8 | $780K | 47 | 6 |
| Laundromats | 33 | #586 of 785 | 13 | 2.7 | $6.5M | 52 | 3 |
| Pizza | 32 | #1,720 of 2,090 | 45 | 9.3 | $3.8M | 74 | 151 |
| Hair salons | 32 | #1,986 of 2,339 | 196 | 40.6 | $207K | 48 | 20 |
| Coffee shops and cafes | 31 | #1,713 of 2,063 | 54 | 11.2 | $3.1M | 85 | 44 |
| Real estate | 31 | #2,048 of 2,229 | 200 | 41.4 | Index only | 80 | 89 |
| Mortgage brokers and lenders | 29 | #790 of 887 | 22 | 4.6 | Index only | 81 | 12 |
| HVAC and plumbing | 29 | #1,514 of 1,707 | 54 | 11.2 | $2.4M | 51 | 49 |
| Yoga, Pilates and fitness studios | 28 | #712 of 777 | 11 | 2.3 | $2.8M | 69 | 17 |
| Electricians | 28 | #1,026 of 1,160 | 26 | 5.4 | $5M | 42 | 37 |
| Optometrists and eye care | 28 | #1,114 of 1,302 | 28 | 5.8 | $1.8M | 57 | 9 |
| Martial arts and dance studios | 28 | #1,174 of 1,334 | 26 | 5.4 | $1.2M | 59 | 12 |
| Insurance agencies | 27 | #1,910 of 2,272 | 143 | 29.6 | $812K | 65 | 85 |
| Gas stations | 27 | #2,069 of 2,358 | 135 | 28.0 | $1M | 42 | 70 |
| Home repair trades | 26 | #1,923 of 2,057 | 119 | 24.6 | $1.1M | 45 | 105 |
| Sit-down restaurants | 26 | #2,186 of 2,405 | 388 | 80.4 | $437K | 66 | 103 |
| Salons, barbers and spas | 26 | #2,224 of 2,385 | 395 | 81.8 | $103K | 48 | 45 |
| Home inspectors | 24 | #393 of 415 | 5 | 1.0 | Index only | 53 | Under 3 |
| Chiropractors | 23 | #1,396 of 1,490 | 36 | 7.5 | $1.4M | 58 | 22 |
| Primary care and pediatrics | 23 | #1,511 of 1,656 | 47 | 9.7 | $1.1M | 60 | 103 |
| Gyms | 23 | #1,633 of 1,792 | 52 | 10.8 | $591K | 45 | 17 |
| Gyms, studios and classes | 23 | #1,938 of 2,088 | 89 | 18.4 | $345K | 52 | 29 |
| Pest control | 22 | #657 of 699 | 16 | 3.3 | $4.2M | 41 | 12 |
| Barbershops | 22 | #1,203 of 1,356 | 43 | 8.9 | $943K | 50 | Under 3 |
| Restaurants and cafes | 22 | #2,256 of 2,405 | 699 | 144.8 | $242K | 65 | 302 |
| Clothing and shoe stores | 21 | #1,933 of 2,087 | 139 | 28.8 | $612K | 48 | 63 |
| Clothing, shoes and laundry | 21 | #2,062 of 2,210 | 201 | 41.6 | $423K | 48 | 73 |
| Collision repair and body shops | 20 | #1,260 of 1,327 | 30 | 6.2 | $1.4M | 45 | 18 |
| Bakeries and dessert shops | 20 | #1,814 of 1,889 | 86 | 17.8 | $2M | 48 | 49 |
| Fast food and sandwich shops | 20 | #2,063 of 2,222 | 112 | 23.2 | $1.5M | 50 | 151 |
| Roofing and gutters | 19 | #1,123 of 1,177 | 39 | 8.1 | $3.3M | 39 | 19 |
| Spas and skin care | 19 | #1,706 of 1,769 | 99 | 20.5 | $410K | 47 | 16 |
| Auto repair shops | 19 | #2,278 of 2,378 | 195 | 40.4 | $214K | 48 | 69 |
| Doctors, dentists and clinics | 18 | #2,322 of 2,394 | 610 | 126.4 | $83K | 54 | 228 |
| Dry cleaners | 17 | #487 of 507 | 13 | 2.7 | $6.5M | 42 | 7 |
| Car washes and detailing | 17 | #1,386 of 1,451 | 41 | 8.5 | $1M | 40 | 13 |
| Dentists and orthodontists | 16 | #1,849 of 1,886 | 88 | 18.2 | $573K | 58 | 74 |
| Auto repair and car care | 15 | #2,353 of 2,401 | 331 | 68.6 | $126K | 47 | 120 |
| Oil change and quick lube | 14 | #463 of 479 | 9 | 1.9 | $4.6M | 34 | 8 |
| Tire shops | 13 | #1,477 of 1,530 | 74 | 15.3 | $564K | 23 | 28 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.6 | $16.8M | 68 | 5 |
Household spending in Gregg County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $41.8M | $865 | 90 |
| Gasoline and other fuels | $135.8M | $2,812 | 108 |
| Food away from home | $169.5M | $3,510 | 86 |
| Groceries | $279.8M | $5,797 | 92 |
| Personal care products and services | $40.5M | $840 | 84 |
| Child care and other personal services | $19.1M | $396 | 68 |
| Memberships, classes and admissions | $30.7M | $637 | 65 |
| Medical and dental services | $50.4M | $1,044 | 81 |
| Pets | $40.1M | $831 | 91 |
| Clothing, shoes and related services | $85.1M | $1,762 | 86 |
| Vehicle insurance | $116.2M | $2,406 | 123 |
| Home repairs, maintenance and insurance | $130.1M | $2,695 | 89 |
| Lawn care, cleaning and other household services | $67M | $1,388 | 98 |
| Rent and homeowner costs | $693.5M | $14,364 | 86 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Gregg County
- Population, 2025 estimate
- 126,095+1.4% since 2020
- Households
- 48,277
- Median age
- 37.1
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.8
- Land area
- 273 sq. mi.
- People per square mile
- 459
- Median household income
- $66,550+32.6% vs. 2015–2019, before inflation
- Average household income
- $88,869
- Median home value
- $203,400
- Jobs located here
- 76,302
- Daytime population
- 146,893Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Gregg County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Gregg County. Signed out, you see a blurred preview; on an account, each report is one action.
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Questions
How fast is Gregg County, TX growing?
Population estimates put Gregg County at 126,095 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 48,277 households. Median household income rose 32.6% from the 2015–2019 survey, before inflation.
How much do households in Gregg County, TX spend?
Households in Gregg County spend about $693.5M a year on rent and homeowner costs, $279.8M on groceries and $169.5M on food away from home. Set against the U.S., households in Gregg County spend the most on vehicle insurance (an index of 123, where 100 is the U.S. average) and the least on memberships, classes and admissions (65).
Which business types have the highest market scores in Gregg County, TX?
The highest Groundwork market scores in Gregg County are for house cleaning businesses (69), landscaping and lawn care companies (55) and pet stores (46). Gregg County ranks #107 of 847 scored counties for house cleaning businesses.
How does Gregg County, TX compare with the U.S.?
The median household income in Gregg County is $66,550 a year, 18% below the U.S. median of $80,734. The population rose 1.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $203,400, against $332,700 for the U.S. For its number of households, Gregg County has the most map listings, relative to the U.S., for tire shops (4 times the U.S. rate) and the fewest for child care centers and preschools (14% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in Gregg County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Gregg County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Gregg County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Gregg County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.