County profile · Texas
Harrison County, TX market data
Population, household spending and competition for 56 business types in Harrison County, each scored against other counties.
- Population, 2025
- 71,956
- +4.6% since 2020
- Households
- 26,287
- Median household income
- $66,103
- +26.6% vs. 2015–2019, before inflation
- Median home value
- $180,400
- Jobs located here
- 18,321
- Highest market score
- 79
- Pet grooming and boarding, #74 of 1,461 scored counties
A site report maps the competitors on map listings around any address in Harrison County by name and distance, and the households and spending within reach. Or open the report at the center of Harrison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 71,956 people live in Harrison County, in 26,287 households. Population estimates show Harrison County grew 4.6% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in Harrison County is $66,103 a year, 18% below the U.S. median of $80,734. That rose 26.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Harrison County spend the most on vehicle insurance (an index of 131, where 100 is the U.S. average) and the least on memberships, classes and admissions (63).
The highest Groundwork market scores in Harrison County are for pet grooming and boarding businesses (79), landscaping and lawn care companies (76) and veterinarians (72). Harrison County ranks #74 of 1,461 scored counties for pet grooming and boarding businesses.
Harrison County is part of the Longview metro area. For its number of households, Harrison County has the most map listings, relative to the U.S., for tire shops (71% above the U.S. rate) and the fewest for real estate businesses (61% below the U.S. rate).
All 56 business types in Harrison County
Highest Groundwork market score first. Each score compares Harrison County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet grooming and boarding | 79 | #74 of 1,461 | 6 | 2.3 | $3.6M | 141 | 3 |
| Landscaping and lawn care | 76 | #123 of 1,493 | 10 | 3.8 | $3.6M | 122 | 16 |
| Veterinarians | 72 | #235 of 1,485 | 7 | 2.7 | $3.1M | 113 | 6 |
| Real estate agents and brokers | 71 | #184 of 2,176 | 34 | 12.9 | Index only | 200 | 11 |
| Pizza | 71 | #262 of 2,090 | 12 | 4.6 | $7.6M | 149 | 44 |
| Lawn, cleaning and pest control | 70 | #238 of 1,771 | 18 | 6.8 | $2M | 118 | 32 |
| Optometrists and eye care | 69 | #210 of 1,302 | 5 | 1.9 | $5.4M | 173 | 4 |
| Child care and preschools | 69 | #290 of 1,611 | 9 | 3.4 | $1.1M | 113 | 11 |
| Coffee shops and cafes | 68 | #351 of 2,063 | 18 | 6.8 | $5M | 136 | 9 |
| Pet businesses | 68 | #367 of 2,200 | 28 | 10.7 | $768K | 87 | 9 |
| Insurance agencies | 67 | #564 of 2,272 | 36 | 13.7 | $1.9M | 149 | 25 |
| Real estate | 66 | #345 of 2,229 | 40 | 15.2 | Index only | 214 | 27 |
| Restaurants and cafes | 66 | #519 of 2,405 | 209 | 79.5 | $434K | 117 | 79 |
| Spas and skin care | 65 | #353 of 1,769 | 13 | 4.9 | $1.7M | 190 | Under 3 |
| Chiropractors | 64 | #357 of 1,490 | 10 | 3.8 | $2.7M | 113 | 4 |
| Hair salons | 63 | #552 of 2,339 | 47 | 17.9 | $461K | 107 | 6 |
| Clothing, shoes and laundry | 63 | #601 of 2,210 | 37 | 14.1 | $1.2M | 140 | 10 |
| Sit-down restaurants | 63 | #640 of 2,405 | 125 | 47.6 | $725K | 109 | 25 |
| HVAC and plumbing | 62 | #431 of 1,707 | 14 | 5.3 | $4.9M | 103 | 19 |
| Bakeries and dessert shops | 62 | #484 of 1,889 | 20 | 7.6 | $4.5M | 109 | 9 |
| Clothing and shoe stores | 62 | #620 of 2,087 | 28 | 10.7 | $1.6M | 128 | 10 |
| Roofing and gutters | 61 | #344 of 1,177 | 8 | 3.0 | $8.6M | 102 | 4 |
| Home repair trades | 61 | #534 of 2,057 | 26 | 9.9 | $2.6M | 109 | 40 |
| Salons, barbers and spas | 60 | #662 of 2,385 | 84 | 32.0 | $258K | 121 | 11 |
| Fast food and sandwich shops | 60 | #748 of 2,222 | 29 | 11.0 | $3.1M | 102 | 44 |
| Doctors, dentists and clinics | 59 | #788 of 2,394 | 113 | 43.0 | $240K | 157 | 50 |
| Gas stations | 59 | #802 of 2,358 | 41 | 15.6 | $1.9M | 81 | 30 |
| Primary care and pediatrics | 58 | #575 of 1,656 | 13 | 4.9 | $2.1M | 117 | 26 |
| Convenience stores | 56 | #911 of 2,261 | 28 | 10.7 | $5.4M | 68 | 6 |
| Nail salons | 55 | #541 of 1,328 | 13 | 4.9 | $1.7M | 100 | 3 |
| Dentists and orthodontists | 55 | #770 of 1,886 | 24 | 9.1 | $1.1M | 115 | 13 |
| Grocery and convenience stores | 52 | #1,129 of 2,402 | 57 | 21.7 | $2.6M | 78 | 18 |
| Gyms, studios and classes | 51 | #1,025 of 2,088 | 29 | 11.0 | $559K | 84 | 7 |
| Barbershops | 49 | #724 of 1,356 | 11 | 4.2 | $2M | 104 | Under 3 |
| Gyms | 49 | #960 of 1,792 | 15 | 5.7 | $1.1M | 83 | 7 |
| Grocery stores | 46 | #1,156 of 2,070 | 22 | 8.4 | $6.8M | 74 | 12 |
| Funeral homes | 45 | #843 of 1,472 | 9 | 3.4 | $419K | 62 | 7 |
| Auto repair shops | 42 | #1,573 of 2,378 | 78 | 29.7 | $311K | 70 | 24 |
| Pet stores | 38 | #675 of 974 | 8 | 3.0 | $2.7M | 59 | Under 3 |
| Tire shops | 37 | #1,107 of 1,530 | 17 | 6.5 | $1.4M | 57 | 6 |
| Car washes and detailing | 36 | #1,083 of 1,451 | 12 | 4.6 | $2M | 80 | 8 |
| Martial arts and dance studios | 35 | #1,038 of 1,334 | 11 | 4.2 | $1.5M | 73 | Under 3 |
| Pest control | 34 | #571 of 699 | 6 | 2.3 | $6M | 58 | 6 |
| Auto repair and car care | 33 | #1,935 of 2,401 | 131 | 49.8 | $185K | 69 | 45 |
| Collision repair and body shops | 32 | #1,071 of 1,327 | 13 | 4.9 | $1.9M | 61 | 10 |
| Electricians | Not scored | Not scored | 4 | 1.5 | $17.2M | 143 | 17 |
| Oil change and quick lube | Not scored | Not scored | 4 | 1.5 | $6.1M | 44 | 6 |
| Physical therapy | Not scored | Not scored | 4 | 1.5 | $6.8M | 282 | 3 |
| Home inspectors | Not scored | Not scored | 3 | 1.1 | Index only | 47 | Under 3 |
| Laundromats | Not scored | Not scored | 3 | 1.1 | $15.2M | 122 | Under 3 |
| Property management | Not scored | Not scored | 3 | 1.1 | Index only | 223 | 8 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 1.1 | $5.4M | 133 | 7 |
| Dry cleaners | Not scored | Not scored | 2 | 0.8 | $22.8M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 0.8 | $17.9M | Too few | 10 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Harrison County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $24.3M | $924 | 96 |
| Gasoline and other fuels | $79.1M | $3,010 | 116 |
| Food away from home | $90.6M | $3,448 | 85 |
| Groceries | $150.5M | $5,725 | 91 |
| Personal care products and services | $21.7M | $824 | 82 |
| Child care and other personal services | $10.2M | $388 | 67 |
| Memberships, classes and admissions | $16.2M | $616 | 63 |
| Medical and dental services | $27.1M | $1,031 | 80 |
| Pets | $21.5M | $818 | 90 |
| Clothing, shoes and related services | $45.6M | $1,735 | 84 |
| Vehicle insurance | $67.5M | $2,570 | 131 |
| Home repairs, maintenance and insurance | $68.8M | $2,618 | 87 |
| Lawn care, cleaning and other household services | $35.8M | $1,362 | 96 |
| Rent and homeowner costs | $371.3M | $14,126 | 85 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Harrison County
- Population, 2025 estimate
- 71,956+4.6% since 2020
- Households
- 26,287
- Median age
- 38.7
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.9
- Land area
- 900 sq. mi.
- People per square mile
- 78
- Median household income
- $66,103+26.6% vs. 2015–2019, before inflation
- Average household income
- $85,280
- Median home value
- $180,400
- Jobs located here
- 18,321
- Daytime population
- 59,397Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Harrison County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Harrison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Harrison County, TX growing?
Population estimates put Harrison County at 71,956 people in 2025, up 4.6% since 2020, faster than the U.S. (+3.1%). It has 26,287 households. Against the 2015–2019 survey, median household income rose 26.6%, before inflation.
How much do households in Harrison County, TX spend?
Households in Harrison County spend about $371.3M a year on rent and homeowner costs, $150.5M on groceries and $90.6M on food away from home. Relative to the U.S., household spending in Harrison County runs highest on vehicle insurance (an index of 131, where 100 is the U.S. average) and lowest on memberships, classes and admissions (63).
Which business types have the highest market scores in Harrison County, TX?
Of the business types scored in Harrison County, pet grooming and boarding businesses (79), landscaping and lawn care companies (76) and veterinarians (72) have the highest Groundwork market scores. For pet grooming and boarding businesses, that ranks #74 of 1,461 scored counties.
How does Harrison County, TX compare with the U.S.?
Median household income in Harrison County is $66,103, 18% below the U.S. median of $80,734. The population rose 4.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $180,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for tire shops (71% above the U.S. rate) and lowest for real estate businesses (61% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 45 of the 56 business types have a score in Harrison County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Harrison County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Harrison County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Harrison County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.