Small-town market profile · Texas
Hereford, TX area market data
How the Hereford area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 18,626
- +0.5% since 2020
- Households
- 6,051
- Median household income
- $60,799
- +22.3% vs. 2015–2019, before inflation
- Median home value
- $121,300
- Jobs located here
- 8,711
- Highest market score
- 74
- Doctors, dentists and clinics, #53 of 538 scored small-town markets
A site report maps the competitors on map listings around any address in the Hereford area by name and distance, and the households and spending within reach. Or open the report at the center of the Hereford area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Hereford area has an estimated 18,626 people and 6,051 households. Between 2020 and 2025, the population of the Hereford area grew 0.5%, slower than the U.S. (+3.1%). Median household income in the Hereford area is $60,799, 25% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.3%, before inflation.
Relative to the U.S., household spending in the Hereford area runs highest on vehicle insurance (an index of 142, where 100 is the U.S. average) and lowest on memberships, classes and admissions (58).
Of the business types scored in the Hereford area, medical and dental practices (74), real estate businesses (68) and real estate agents and brokers (62) have the highest Groundwork market scores. For medical and dental practices, that ranks #53 of 538 scored small-town markets.
The Hereford area is made up of one county, Deaf Smith County. Against the U.S., map listings per household run highest for gas stations (2.3 times the U.S. rate) and lowest for medical and dental practices (73% below the U.S. rate).
All 56 business types in the Hereford area
Highest Groundwork market score first. Each score compares the Hereford area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Doctors, dentists and clinics | 74 | #53 of 538 | 14 | 23.1 | $433K | 284 | 6 |
| Real estate | 68 | #61 of 536 | 8 | 13.2 | Index only | 241 | Under 3 |
| Real estate agents and brokers | 62 | #109 of 533 | 8 | 13.2 | Index only | 192 | Under 3 |
| Home repair trades | 56 | #187 of 526 | 6 | 9.9 | $2.6M | 107 | 10 |
| Fast food and sandwich shops | 41 | #360 of 537 | 9 | 14.9 | $2.2M | 73 | 11 |
| Gyms, studios and classes | 40 | #380 of 535 | 6 | 9.9 | $580K | 88 | Under 3 |
| Gas stations | 40 | #381 of 536 | 15 | 24.8 | $1.3M | 54 | 11 |
| Grocery and convenience stores | 39 | #395 of 538 | 21 | 34.7 | $1.6M | 48 | 3 |
| Insurance agencies | 38 | #373 of 537 | 17 | 28.1 | $986K | 79 | 10 |
| Spas and skin care | 37 | #396 of 504 | 5 | 8.3 | $967K | 110 | Under 3 |
| Sit-down restaurants | 37 | #409 of 538 | 38 | 62.8 | $528K | 80 | 10 |
| Clothing, shoes and laundry | 32 | #431 of 536 | 19 | 31.4 | $534K | 61 | 4 |
| Convenience stores | 30 | #442 of 529 | 10 | 16.5 | $3.4M | 43 | Under 3 |
| Clothing and shoe stores | 30 | #445 of 536 | 15 | 24.8 | $676K | 53 | 4 |
| Restaurants and cafes | 27 | #477 of 538 | 73 | 120.6 | $275K | 74 | 29 |
| Pet businesses | 27 | #481 of 527 | 12 | 19.8 | $389K | 44 | 4 |
| Car washes and detailing | 26 | #404 of 441 | 6 | 9.9 | $987K | 39 | Under 3 |
| Auto repair shops | 26 | #482 of 538 | 22 | 36.4 | $269K | 61 | 9 |
| Gyms | 25 | #466 of 506 | 5 | 8.3 | $696K | 53 | Under 3 |
| Auto repair and car care | 25 | #490 of 538 | 37 | 61.1 | $160K | 60 | 12 |
| Salons, barbers and spas | 25 | #504 of 538 | 29 | 47.9 | $167K | 78 | Under 3 |
| Barbershops | 24 | #331 of 377 | 5 | 8.3 | $967K | 51 | Under 3 |
| Hair salons | 23 | #509 of 538 | 17 | 28.1 | $284K | 66 | Under 3 |
| Bakeries and dessert shops | 22 | #492 of 507 | 7 | 11.6 | $2.9M | 69 | 7 |
| Veterinarians | 20 | #380 of 398 | 5 | 8.3 | $934K | 34 | 4 |
| Coffee shops and cafes | 19 | #522 of 529 | 13 | 21.5 | $1.5M | 42 | 7 |
| HVAC and plumbing | Not scored | Not scored | 4 | 6.6 | $3.9M | 82 | 5 |
| Optometrists and eye care | Not scored | Not scored | 4 | 6.6 | $1.5M | 48 | Under 3 |
| Pizza | Not scored | Not scored | 4 | 6.6 | $5M | 99 | 11 |
| Child care and preschools | Not scored | Not scored | 3 | 5.0 | $717K | 72 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 5.0 | $2M | 64 | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 3 | 5.0 | $2M | 206 | 3 |
| Laundromats | Not scored | Not scored | 3 | 5.0 | $3.4M | 27 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 5.0 | $1.6M | 61 | Under 3 |
| Tire shops | Not scored | Not scored | 3 | 5.0 | $2M | 79 | Under 3 |
| Funeral homes | Not scored | Not scored | 2 | 3.3 | $398K | Too few | Under 3 |
| Grocery stores | Not scored | Not scored | 2 | 3.3 | $17M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 3.3 | $2.4M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 3.3 | $2.3M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 3.3 | $3M | Too few | 3 |
| Chiropractors | Not scored | Not scored | 1 | 1.7 | $6.1M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 1.7 | $10.1M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 1.7 | $15.6M | Too few | 5 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 1.7 | $3.5M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.7 | $5.9M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 1.7 | $15.6M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Physical therapy | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Hereford area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $5.9M | $978 | 102 |
| Gasoline and other fuels | $19.5M | $3,217 | 124 |
| Food away from home | $20.1M | $3,316 | 81 |
| Groceries | $34M | $5,612 | 89 |
| Personal care products and services | $4.8M | $799 | 80 |
| Child care and other personal services | $2.2M | $355 | 61 |
| Memberships, classes and admissions | $3.5M | $575 | 58 |
| Medical and dental services | $6.1M | $1,002 | 78 |
| Pets | $4.7M | $772 | 85 |
| Clothing, shoes and related services | $10.1M | $1,675 | 82 |
| Vehicle insurance | $16.8M | $2,771 | 142 |
| Home repairs, maintenance and insurance | $15.6M | $2,584 | 86 |
| Lawn care, cleaning and other household services | $8.1M | $1,331 | 94 |
| Rent and homeowner costs | $83.6M | $13,823 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Hereford area
- Population, 2025 estimate
- 18,626+0.5% since 2020
- Households
- 6,051
- Median age
- 31.6
- Homes lived in by their owners
- 67%
- Vehicles per household
- 2.1
- Land area
- 1,497 sq. mi.
- People per square mile
- 12
- Median household income
- $60,799+22.3% vs. 2015–2019, before inflation
- Average household income
- $75,276
- Median home value
- $121,300
- Jobs located here
- 8,711
- Daytime population
- 18,792Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Hereford area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Hereford area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Hereford area 1
- Deaf Smith County, TX18,460 people
Other markets based in Texas 12
- Dallas-Fort Worth-Arlington, TX metro area7,985,590 people
- Houston-Pasadena-The Woodlands, TX metro area7,442,788 people
- San Antonio-New Braunfels, TX metro area2,662,733 people
- Austin-Round Rock-San Marcos, TX metro area2,426,592 people
- McAllen-Edinburg-Mission, TX metro area891,977 people
- El Paso, TX metro area874,182 people
- Killeen-Temple, TX metro area494,360 people
- Corpus Christi, TX metro area448,012 people
- Brownsville-Harlingen, TX metro area426,120 people
- Beaumont-Port Arthur, TX metro area396,827 people
- Lubbock, TX metro area358,708 people
- Waco, TX metro area302,045 people
Questions
How fast is the Hereford, TX area growing?
Population estimates put the Hereford area at 18,626 people in 2025, up 0.5% since 2020, slower than the U.S. (+3.1%). It has 6,051 households. Median household income rose 22.3% from the 2015–2019 survey, before inflation.
How much do households in the Hereford, TX area spend?
Households in the Hereford area spend about $83.6M a year on rent and homeowner costs, $34M on groceries and $20.1M on food away from home. Set against the U.S., households in the Hereford area spend the most on vehicle insurance (an index of 142, where 100 is the U.S. average) and the least on memberships, classes and admissions (58).
Which business types have the highest market scores in the Hereford, TX area?
The highest Groundwork market scores in the Hereford area are for medical and dental practices (74), real estate businesses (68) and real estate agents and brokers (62). The Hereford area ranks #53 of 538 scored small-town markets for medical and dental practices.
How does the Hereford, TX area compare with the U.S.?
The median household income in the Hereford area is $60,799 a year, 25% below the U.S. median of $80,734. The population rose 0.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $121,300, against $332,700 for the U.S. For its number of households, the Hereford area has the most map listings, relative to the U.S., for gas stations (2.3 times the U.S. rate) and the fewest for medical and dental practices (73% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 26 of the 56 business types have a score in the Hereford area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Hereford area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Texas · Every U.S. market · How we measure
Screening a site or an acquisition in the Hereford area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Hereford area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.