Groundwork

Food and drink · County · Tennessee

Bakeries and dessert shops in Overton County, TN

Competitor counts, household spending and official business counts for bakeries and dessert shops in Overton County, TN, set against other counties and the U.S.

Groundwork market score · out of 100

Score 60 out of 100: Upper middle

Ranked #544 of 1,889 scored counties
#31 of 61 scored counties in Tennessee

Listings
6
0 chain locations (0%)
Official establishments
3
All snack bars and retail bakeries
Household spending a year
$28.5M
On food away from home · $3,143 a household
Spending per listing
$4.8M
15% above the U.S.
Listings per 10k households
6.6
33% below the U.S.
Population, 2025
23,787
+5.3% since 2020

See the bakeries and dessert shops around any address in Overton County

The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Overton County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 6 bakeries and dessert shops in Overton County. None of them are chain locations, against 35% across the U.S. Per 10,000 households, that is 6.6, 33% below the U.S. rate of 9.8.

Household spending on food away from home in Overton County comes to about $28.5M a year: $3,143 per household, 23% below the U.S. average. That works out to $4.8M per shop, 15% above the U.S. figure of $4.1M. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade.

Official counts show 3 businesses with payroll classed as snack bars and retail bakeries in Overton County in 2023. That is one for every 3,024 households, against one for every 1,369 across the U.S. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too.

Population estimates show Overton County grew 5.3% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for bakeries and dessert shops in Overton County is 60 (upper middle), #544 of 1,889 scored counties and #31 of 61 scored counties in Tennessee.

How Overton County compares

The same measures for Tennessee and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Bakeries and dessert shops in Overton County, TN compared with Tennessee and the U.S.
MeasureOverton CountyTennesseeU.S.
Listings per 10k households6.68.29.8
Spending per listing$4.8M$4.5M$4.1M
Households per official establishment (all snack bars and retail bakeries)3,0241,7401,369
Official establishment growth, 2019–2023n/a+60.1%+24.6%
Population growth, 2020–2025+5.3%+5.6%+3.1%
Spending per household on food away from home$3,143$3,670$4,070
Median household income$48,959$69,595$80,734
Groundwork market score6056

Official counts and lending

Businesses

Official establishments, 2019 to 2023
3All snack bars and retail bakeries
Employees, 2023
21
Annual payroll, 2023
$411K
One-person businesses, 2023
0All snack bars and retail bakeries with no payroll
Map listings, September 2026
60 chain locations
Listings at the U.S. rate for this spending
7The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as snack bars and retail bakeries in Overton County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.

Population and households in Overton County

Population, 2025 estimate
23,787+5.3% since 2020
Households
9,071
Median age
43.8
Homes lived in by their owners
77%
Vehicles per household
2.2
Land area
434 sq. mi.
People per square mile
53
Median household income
$48,959+31.6% vs. 2015–2019, before inflation
Average household income
$73,701
Median home value
$173,200
Jobs located here
5,691
Daytime population
18,265Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Overton County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.

Or open the report at the center of Overton County. Signed out, you see a blurred preview; on an account, each report is one action.

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Bakeries and dessert shops across Tennessee

Every Tennessee market ranked →

The highest-scoring counties in Tennessee for bakeries and dessert shops, numbered among those based in Tennessee, with Overton County marked.

Top counties in Tennessee

Counties in Tennessee ranked for bakeries and dessert shops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Fayette County, TN9352.9$13.8M+7.7%#5 of 1,889
2Roane County, TN8683.5$10.3M+7.0%#33 of 1,889
3Cheatham County, TN8453.1$12.9M+4.1%#54 of 1,889
4Jefferson County, TN82104.6$7.6M+9.3%#69 of 1,889
5Loudon County, TN81145.8$6.8M+15.6%#75 of 1,889
6Robertson County, TN78165.7$6.8M+9.9%#109 of 1,889
7Sumner County, TN78516.5$6.4M+9.2%#114 of 1,889
8Hawkins County, TN7783.4$9.3M+5.0%#123 of 1,889
9Giles County, TN7475.8$6M+3.6%#185 of 1,889
10Bedford County, TN74136.7$5.2M+9.7%#193 of 1,889
31Overton County, TN6066.6$4.8M+5.3%#544 of 1,889

Other business types in Overton County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many bakeries and dessert shops are in Overton County, TN?

There are 6 bakeries and dessert shops on map listings in Overton County as of September 2026. None of them are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 3 businesses with payroll classed as snack bars and retail bakeries in 2023. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops.

How much do households in Overton County, TN spend on food away from home?

About $28.5M a year, or $3,143 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 6 bakeries and dessert shops on map listings, it comes to $4.8M per shop. The spending figure covers all food away from home, not only bakeries and dessert shops. It is estimated from the incomes of the 9,071 households in Overton County and national spending patterns by income.

How does Overton County, TN compare with the U.S. for bakeries and dessert shops?

Overton County has 6.6 bakeries and dessert shops per 10,000 households, 33% below the U.S. rate of 9.8. Spending per shop is $4.8M, 15% above the U.S. figure of $4.1M. At the national ratio of bakeries and dessert shops to household spending, Overton County would have about 7, against 6 on map listings. There is one business with payroll in the industry for every 3,024 households, against one for every 1,369 across the U.S.

How fast is Overton County, TN growing?

Population estimates put Overton County at 23,787 people in 2025, up 5.3% since 2020, faster than the U.S. (+3.1%). It has 9,071 households. Median household income in Overton County is $48,959, 39% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.6%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Overton County scores 60 for bakeries and dessert shops (upper middle), #544 of 1,889 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Overton County. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for bakeries and dessert shops · All 56 business types in Overton County

Screening a site or an acquisition in Overton County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Overton County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.