County profile · Tennessee
Cumberland County, TN market data
Population, household spending and competition for 56 business types in Cumberland County, each scored against other counties.
- Population, 2025
- 66,300
- +8.0% since 2020
- Households
- 28,195
- Median household income
- $60,375
- +31.4% vs. 2015–2019, before inflation
- Median home value
- $250,500
- Jobs located here
- 19,273
- Highest market score
- 85
- Insurance agencies, #133 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Cumberland County by name and distance, and the households and spending within reach. Or open the report at the center of Cumberland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 66,300 people live in Cumberland County, in 28,195 households. Population estimates show Cumberland County grew 8.0% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in Cumberland County is $60,375 a year, 25% below the U.S. median of $80,734. That rose 31.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Cumberland County spend the most on vehicle insurance (an index of 133, where 100 is the U.S. average) and the least on memberships, classes and admissions (55).
The highest Groundwork market scores in Cumberland County are for insurance agencies (85), grocery stores (73) and landscaping and lawn care companies (72). Cumberland County ranks #133 of 2,272 scored counties for insurance agencies.
Cumberland County is part of the Crossville area. For its number of households, Cumberland County has the most map listings, relative to the U.S., for pet grooming and boarding businesses (58% above the U.S. rate) and the fewest for clothing, shoe and laundry businesses (61% below the U.S. rate).
All 56 business types in Cumberland County
Highest Groundwork market score first. Each score compares Cumberland County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 85 | #133 of 2,272 | 31 | 11.0 | $2.4M | 189 | 16 |
| Grocery stores | 73 | #339 of 2,070 | 13 | 4.6 | $12M | 129 | 8 |
| Landscaping and lawn care | 72 | #206 of 1,493 | 13 | 4.6 | $2.8M | 96 | 16 |
| Car washes and detailing | 71 | #202 of 1,451 | 8 | 2.8 | $3.2M | 128 | Under 3 |
| Coffee shops and cafes | 71 | #277 of 2,063 | 18 | 6.4 | $5M | 136 | 7 |
| Bakeries and dessert shops | 70 | #262 of 1,889 | 15 | 5.3 | $6M | 146 | 10 |
| Martial arts and dance studios | 69 | #174 of 1,334 | 5 | 1.8 | $3M | 151 | 5 |
| Child care and preschools | 69 | #294 of 1,611 | 9 | 3.2 | $1M | 104 | 8 |
| Pizza | 69 | #344 of 2,090 | 16 | 5.7 | $5.7M | 112 | 38 |
| Clothing and shoe stores | 69 | #397 of 2,087 | 18 | 6.4 | $2.6M | 201 | 11 |
| Grocery and convenience stores | 69 | #473 of 2,402 | 47 | 16.7 | $3.3M | 98 | 12 |
| Optometrists and eye care | 67 | #252 of 1,302 | 6 | 2.1 | $4.6M | 147 | Under 3 |
| Clothing, shoes and laundry | 67 | #450 of 2,210 | 26 | 9.2 | $1.8M | 201 | 14 |
| Restaurants and cafes | 67 | #488 of 2,405 | 198 | 70.2 | $458K | 124 | 87 |
| Convenience stores | 66 | #561 of 2,261 | 24 | 8.5 | $6.5M | 83 | 4 |
| Chiropractors | 65 | #331 of 1,490 | 9 | 3.2 | $3.1M | 128 | 6 |
| Auto repair shops | 65 | #534 of 2,378 | 53 | 18.8 | $487K | 110 | 22 |
| Sit-down restaurants | 64 | #567 of 2,405 | 105 | 37.2 | $864K | 130 | 40 |
| Auto repair and car care | 64 | #592 of 2,401 | 91 | 32.3 | $284K | 106 | 32 |
| Gas stations | 63 | #619 of 2,358 | 32 | 11.3 | $2.7M | 112 | 49 |
| House cleaning | 62 | #205 of 847 | 7 | 2.5 | $5.2M | 82 | 6 |
| Gyms | 62 | #467 of 1,792 | 13 | 4.6 | $1.2M | 90 | 4 |
| Lawn, cleaning and pest control | 60 | #517 of 1,771 | 27 | 9.6 | $1.4M | 81 | 27 |
| Dentists and orthodontists | 60 | #577 of 1,886 | 21 | 7.4 | $1.3M | 134 | 15 |
| HVAC and plumbing | 58 | #590 of 1,707 | 20 | 7.1 | $3.6M | 75 | 13 |
| Gyms, studios and classes | 58 | #687 of 2,088 | 22 | 7.8 | $693K | 105 | 9 |
| Physical therapy | 55 | #589 of 1,422 | 12 | 4.3 | $2.3M | 96 | 8 |
| Tire shops | 55 | #652 of 1,530 | 12 | 4.3 | $2.2M | 86 | 5 |
| Fast food and sandwich shops | 55 | #965 of 2,222 | 37 | 13.1 | $2.5M | 80 | 38 |
| Home repair trades | 54 | #866 of 2,057 | 39 | 13.8 | $1.8M | 76 | 30 |
| Pet businesses | 54 | #927 of 2,200 | 35 | 12.4 | $604K | 69 | 12 |
| Hair salons | 53 | #1,036 of 2,339 | 60 | 21.3 | $367K | 85 | 6 |
| Spas and skin care | 51 | #857 of 1,769 | 28 | 9.9 | $786K | 90 | 3 |
| Electricians | 50 | #585 of 1,160 | 8 | 2.8 | $9M | 75 | 17 |
| Veterinarians | 50 | #760 of 1,485 | 12 | 4.3 | $1.8M | 65 | 7 |
| Salons, barbers and spas | 49 | #1,246 of 2,385 | 126 | 44.7 | $175K | 82 | 9 |
| Barbershops | 48 | #751 of 1,356 | 12 | 4.3 | $1.8M | 97 | Under 3 |
| Doctors, dentists and clinics | 48 | #1,280 of 2,394 | 145 | 51.4 | $191K | 125 | 73 |
| Collision repair and body shops | 47 | #738 of 1,327 | 12 | 4.3 | $2.2M | 70 | 7 |
| Roofing and gutters | 46 | #685 of 1,177 | 11 | 3.9 | $6.5M | 77 | Under 3 |
| Pet grooming and boarding | 46 | #833 of 1,461 | 16 | 5.7 | $1.3M | 52 | 5 |
| Primary care and pediatrics | 45 | #1,015 of 1,656 | 17 | 6.0 | $1.6M | 91 | 40 |
| Real estate agents and brokers | 43 | #1,443 of 2,176 | 80 | 28.4 | Index only | 88 | 19 |
| Mortgage brokers and lenders | 42 | #596 of 887 | 14 | 5.0 | Index only | 70 | 4 |
| Real estate | 40 | #1,638 of 2,229 | 101 | 35.8 | Index only | 88 | 38 |
| Pest control | 35 | #565 of 699 | 7 | 2.5 | $5.2M | 51 | 5 |
| Nail salons | 28 | #1,173 of 1,328 | 25 | 8.9 | $880K | 53 | Under 3 |
| Home inspectors | 23 | #396 of 415 | 5 | 1.8 | Index only | 29 | 3 |
| Pet stores | Not scored | Not scored | 4 | 1.4 | $5.3M | 117 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 4 | 1.4 | $3.8M | 94 | 4 |
| Funeral homes | Not scored | Not scored | 3 | 1.1 | $1.8M | 270 | 3 |
| Dry cleaners | Not scored | Not scored | 2 | 0.7 | $23M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 0.7 | $23M | Too few | 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.7 | $12.9M | Too few | 3 |
| Property management | Not scored | Not scored | 2 | 0.7 | Index only | Too few | 5 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.4 | $27.7M | Too few | 4 |
Household spending in Cumberland County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $25.8M | $916 | 96 |
| Gasoline and other fuels | $85.4M | $3,030 | 117 |
| Food away from home | $90.7M | $3,217 | 79 |
| Groceries | $156.1M | $5,538 | 88 |
| Personal care products and services | $22M | $781 | 78 |
| Child care and other personal services | $9.3M | $331 | 57 |
| Memberships, classes and admissions | $15.2M | $540 | 55 |
| Medical and dental services | $27.7M | $981 | 76 |
| Pets | $21.1M | $750 | 82 |
| Clothing, shoes and related services | $45.9M | $1,629 | 79 |
| Vehicle insurance | $73.6M | $2,612 | 133 |
| Home repairs, maintenance and insurance | $71.8M | $2,545 | 84 |
| Lawn care, cleaning and other household services | $36.7M | $1,300 | 92 |
| Rent and homeowner costs | $383.7M | $13,610 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Cumberland County
- Population, 2025 estimate
- 66,300+8.0% since 2020
- Households
- 28,195
- Median age
- 51.4
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.0
- Land area
- 681 sq. mi.
- People per square mile
- 93
- Median household income
- $60,375+31.4% vs. 2015–2019, before inflation
- Average household income
- $76,464
- Median home value
- $250,500
- Jobs located here
- 19,273
- Daytime population
- 60,554Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Cumberland County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Cumberland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Tennessee 8
- Morgan County, TN21,361 people
- Bledsoe County, TN15,032 people
- White County, TN28,160 people
- Rhea County, TN33,992 people
- Roane County, TN55,208 people
- Fentress County, TN19,309 people
- Van Buren County, TN6,437 people
- Putnam County, TN82,558 people
Questions
How fast is Cumberland County, TN growing?
Population estimates put Cumberland County at 66,300 people in 2025, up 8.0% since 2020, faster than the U.S. (+3.1%). It has 28,195 households. Against the 2015–2019 survey, median household income rose 31.4%, before inflation.
How much do households in Cumberland County, TN spend?
Households in Cumberland County spend about $383.7M a year on rent and homeowner costs, $156.1M on groceries and $90.7M on food away from home. Relative to the U.S., household spending in Cumberland County runs highest on vehicle insurance (an index of 133, where 100 is the U.S. average) and lowest on memberships, classes and admissions (55).
Which business types have the highest market scores in Cumberland County, TN?
Of the business types scored in Cumberland County, insurance agencies (85), grocery stores (73) and landscaping and lawn care companies (72) have the highest Groundwork market scores. For insurance agencies, that ranks #133 of 2,272 scored counties.
How does Cumberland County, TN compare with the U.S.?
Median household income in Cumberland County is $60,375, 25% below the U.S. median of $80,734. The population rose 8.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $250,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pet grooming and boarding businesses (58% above the U.S. rate) and lowest for clothing, shoe and laundry businesses (61% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 48 of the 56 business types have a score in Cumberland County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Cumberland County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Tennessee · Every U.S. market · How we measure
Screening a site or an acquisition in Cumberland County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Cumberland County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.