County profile · Tennessee
Madison County, TN market data
How Madison County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 100,790
- +2.0% since 2020
- Households
- 40,153
- Median household income
- $60,042
- +24.7% vs. 2015–2019, before inflation
- Median home value
- $211,800
- Jobs located here
- 61,474
- Highest market score
- 68
- Pet grooming and boarding, #274 of 1,461 scored counties
A site report maps the competitors on map listings around any address in Madison County by name and distance, and the households and spending within reach. Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Madison County has an estimated 100,790 people and 40,153 households. Between 2020 and 2025, the population of Madison County grew 2.0%, slower than the U.S. (+3.1%). Median household income in Madison County is $60,042, 26% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.7%, before inflation.
Relative to the U.S., household spending in Madison County runs highest on vehicle insurance (an index of 122, where 100 is the U.S. average) and lowest on memberships, classes and admissions (60).
Of the business types scored in Madison County, pet grooming and boarding businesses (68), mortgage brokers and lenders (60) and pet businesses (59) have the highest Groundwork market scores. For pet grooming and boarding businesses, that ranks #274 of 1,461 scored counties.
Madison County is part of the Jackson metro area. Against the U.S., map listings per household run highest for gas stations (2.1 times the U.S. rate) and lowest for mortgage brokers and lenders (42% below the U.S. rate).
All 56 business types in Madison County
Highest Groundwork market score first. Each score compares Madison County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet grooming and boarding | 68 | #274 of 1,461 | 11 | 2.7 | $2.9M | 112 | 5 |
| Mortgage brokers and lenders | 60 | #246 of 887 | 10 | 2.5 | Index only | 142 | 3 |
| Pet businesses | 59 | #691 of 2,200 | 38 | 9.5 | $827K | 94 | 19 |
| Landscaping and lawn care | 58 | #502 of 1,493 | 19 | 4.7 | $2.8M | 96 | 36 |
| Electricians | 57 | #421 of 1,160 | 9 | 2.2 | $11.4M | 95 | 18 |
| Pet stores | 54 | #410 of 974 | 7 | 1.7 | $4.5M | 99 | 3 |
| Martial arts and dance studios | 53 | #591 of 1,334 | 13 | 3.2 | $1.8M | 90 | 3 |
| Convenience stores | 52 | #1,050 of 2,261 | 31 | 7.7 | $7.3M | 92 | 13 |
| Grocery and convenience stores | 52 | #1,110 of 2,402 | 69 | 17.2 | $3.3M | 96 | 28 |
| Child care and preschools | 50 | #830 of 1,611 | 20 | 5.0 | $747K | 75 | 17 |
| Grocery stores | 50 | #1,020 of 2,070 | 27 | 6.7 | $8.3M | 90 | 15 |
| Veterinarians | 46 | #849 of 1,485 | 16 | 4.0 | $2M | 72 | 11 |
| Funeral homes | 44 | #859 of 1,472 | 11 | 2.7 | $500K | 74 | 9 |
| Lawn, cleaning and pest control | 42 | #1,177 of 1,771 | 39 | 9.7 | $1.4M | 81 | 69 |
| Pizza | 42 | #1,352 of 2,090 | 26 | 6.5 | $5.2M | 101 | 101 |
| Property management | 41 | #599 of 910 | 10 | 2.5 | Index only | 100 | 20 |
| Collision repair and body shops | 41 | #873 of 1,327 | 13 | 3.2 | $2.6M | 86 | 11 |
| Roofing and gutters | 40 | #827 of 1,177 | 21 | 5.2 | $4.9M | 58 | 5 |
| Real estate agents and brokers | 40 | #1,614 of 2,176 | 132 | 32.9 | Index only | 77 | 20 |
| Chiropractors | 38 | #1,065 of 1,490 | 19 | 4.7 | $2.1M | 88 | 14 |
| Coffee shops and cafes | 38 | #1,471 of 2,063 | 39 | 9.7 | $3.4M | 93 | 25 |
| Insurance agencies | 38 | #1,558 of 2,272 | 99 | 24.7 | $972K | 77 | 45 |
| Home repair trades | 38 | #1,586 of 2,057 | 62 | 15.4 | $1.7M | 68 | 60 |
| Hair salons | 37 | #1,806 of 2,339 | 105 | 26.1 | $306K | 71 | 14 |
| Bakeries and dessert shops | 36 | #1,439 of 1,889 | 38 | 9.5 | $3.5M | 85 | 25 |
| Auto repair shops | 36 | #1,811 of 2,378 | 88 | 21.9 | $390K | 88 | 47 |
| House cleaning | 35 | #684 of 847 | 12 | 3.0 | $4.4M | 69 | 24 |
| Physical therapy | 35 | #1,114 of 1,422 | 27 | 6.7 | $1.5M | 62 | 11 |
| HVAC and plumbing | 35 | #1,366 of 1,707 | 32 | 8.0 | $3.2M | 68 | 37 |
| Real estate | 34 | #1,936 of 2,229 | 155 | 38.6 | Index only | 83 | 55 |
| Pest control | 32 | #589 of 699 | 8 | 2.0 | $6.7M | 65 | 9 |
| Laundromats | 32 | #593 of 785 | 7 | 1.7 | $9.7M | 77 | Under 3 |
| Spas and skin care | 32 | #1,492 of 1,769 | 51 | 12.7 | $630K | 72 | 8 |
| Nail salons | 31 | #1,133 of 1,328 | 40 | 10.0 | $803K | 48 | 6 |
| Auto repair and car care | 31 | #1,981 of 2,401 | 144 | 35.9 | $238K | 89 | 78 |
| Gas stations | 30 | #1,965 of 2,358 | 93 | 23.2 | $1.2M | 51 | 63 |
| Sit-down restaurants | 30 | #2,061 of 2,405 | 270 | 67.2 | $496K | 75 | 74 |
| Dry cleaners | 28 | #447 of 507 | 5 | 1.2 | $13.6M | 86 | Under 3 |
| Gyms, studios and classes | 28 | #1,855 of 2,088 | 55 | 13.7 | $430K | 65 | 20 |
| Salons, barbers and spas | 28 | #2,187 of 2,385 | 233 | 58.0 | $138K | 65 | 32 |
| Yoga, Pilates and fitness studios | 25 | #730 of 777 | 8 | 2.0 | $3M | 73 | 17 |
| Restaurants and cafes | 25 | #2,192 of 2,405 | 476 | 118.5 | $281K | 76 | 206 |
| Car washes and detailing | 24 | #1,317 of 1,451 | 21 | 5.2 | $1.6M | 65 | 10 |
| Tire shops | 24 | #1,339 of 1,530 | 22 | 5.5 | $1.6M | 62 | 15 |
| Dentists and orthodontists | 24 | #1,777 of 1,886 | 52 | 13.0 | $773K | 79 | 38 |
| Primary care and pediatrics | 22 | #1,523 of 1,656 | 42 | 10.5 | $956K | 54 | 80 |
| Barbershops | 21 | #1,218 of 1,356 | 34 | 8.5 | $944K | 50 | Under 3 |
| Gyms | 21 | #1,659 of 1,792 | 34 | 8.5 | $695K | 53 | 17 |
| Fast food and sandwich shops | 21 | #2,047 of 2,222 | 87 | 21.7 | $1.5M | 50 | 101 |
| Clothing, shoes and laundry | 20 | #2,084 of 2,210 | 151 | 37.6 | $449K | 51 | 57 |
| Doctors, dentists and clinics | 20 | #2,294 of 2,394 | 445 | 110.8 | $90K | 59 | 154 |
| Clothing and shoe stores | 19 | #1,970 of 2,087 | 127 | 31.6 | $533K | 42 | 57 |
| Optometrists and eye care | 18 | #1,225 of 1,302 | 32 | 8.0 | $1.3M | 40 | 11 |
| Home inspectors | Not scored | Not scored | 3 | 0.7 | Index only | 71 | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.5 | $20.1M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.2 | $34.3M | Too few | 5 |
Household spending in Madison County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $34.3M | $855 | 89 |
| Gasoline and other fuels | $112.6M | $2,804 | 108 |
| Food away from home | $133.9M | $3,335 | 82 |
| Groceries | $225.2M | $5,609 | 89 |
| Personal care products and services | $32.1M | $800 | 80 |
| Child care and other personal services | $14.9M | $372 | 64 |
| Memberships, classes and admissions | $23.6M | $589 | 60 |
| Medical and dental services | $40.2M | $1,000 | 78 |
| Pets | $31.4M | $782 | 86 |
| Clothing, shoes and related services | $67.8M | $1,687 | 82 |
| Vehicle insurance | $96.2M | $2,397 | 122 |
| Home repairs, maintenance and insurance | $103M | $2,564 | 85 |
| Lawn care, cleaning and other household services | $53.3M | $1,327 | 94 |
| Rent and homeowner costs | $555.7M | $13,839 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Madison County
- Population, 2025 estimate
- 100,790+2.0% since 2020
- Households
- 40,153
- Median age
- 39.2
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.8
- Land area
- 557 sq. mi.
- People per square mile
- 178
- Median household income
- $60,042+24.7% vs. 2015–2019, before inflation
- Average household income
- $80,863
- Median home value
- $211,800
- Jobs located here
- 61,474
- Daytime population
- 118,262Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Madison County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Tennessee 8
- Chester County, TN17,611 people
- Crockett County, TN13,944 people
- Gibson County, TN50,869 people
- Henderson County, TN27,980 people
- Haywood County, TN17,475 people
- Hardeman County, TN25,433 people
- Carroll County, TN28,641 people
- McNairy County, TN25,970 people
Questions
How fast is Madison County, TN growing?
Population estimates put Madison County at 100,790 people in 2025, up 2.0% since 2020, slower than the U.S. (+3.1%). It has 40,153 households. Median household income rose 24.7% from the 2015–2019 survey, before inflation.
How much do households in Madison County, TN spend?
Households in Madison County spend about $555.7M a year on rent and homeowner costs, $225.2M on groceries and $133.9M on food away from home. Set against the U.S., households in Madison County spend the most on vehicle insurance (an index of 122, where 100 is the U.S. average) and the least on memberships, classes and admissions (60).
Which business types have the highest market scores in Madison County, TN?
The highest Groundwork market scores in Madison County are for pet grooming and boarding businesses (68), mortgage brokers and lenders (60) and pet businesses (59). Madison County ranks #274 of 1,461 scored counties for pet grooming and boarding businesses.
How does Madison County, TN compare with the U.S.?
The median household income in Madison County is $60,042 a year, 26% below the U.S. median of $80,734. The population rose 2.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $211,800, against $332,700 for the U.S. For its number of households, Madison County has the most map listings, relative to the U.S., for gas stations (2.1 times the U.S. rate) and the fewest for mortgage brokers and lenders (42% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 53 of the 56 business types have a score in Madison County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Madison County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Tennessee · Every U.S. market · How we measure
Screening a site or an acquisition in Madison County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.