County profile · Tennessee
Greene County, TN market data
Population, household spending and competition for 56 business types in Greene County, each scored against other counties.
- Population, 2025
- 73,831
- +5.0% since 2020
- Households
- 28,400
- Median household income
- $56,194
- +31.9% vs. 2015–2019, before inflation
- Median home value
- $207,500
- Jobs located here
- 24,988
- Highest market score
- 81
- Insurance agencies, #211 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Greene County by name and distance, and the households and spending within reach. Or open the report at the center of Greene County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 73,831 people live in Greene County, in 28,400 households. Population estimates put the population change in Greene County from 2020 to 2025 at +5.0%, faster than the U.S. (+3.1%). The median household income in Greene County is $56,194 a year, 30% below the U.S. median of $80,734. That rose 31.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Greene County spend the most on vehicle insurance (an index of 140, where 100 is the U.S. average) and the least on memberships, classes and admissions (54).
The highest Groundwork market scores in Greene County are for insurance agencies (81), landscaping and lawn care companies (73) and chiropractors (71). Greene County ranks #211 of 2,272 scored counties for insurance agencies.
Greene County is part of the Greeneville area. For its number of households, Greene County has the most map listings, relative to the U.S., for gas stations (2.4 times the U.S. rate) and the fewest for dentists and orthodontists (57% below the U.S. rate).
All 56 business types in Greene County
Highest Groundwork market score first. Each score compares Greene County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 81 | #211 of 2,272 | 34 | 12.0 | $2.3M | 182 | 20 |
| Landscaping and lawn care | 73 | #182 of 1,493 | 11 | 3.9 | $3.3M | 113 | 15 |
| Chiropractors | 71 | #203 of 1,490 | 7 | 2.5 | $3.9M | 164 | 4 |
| Bakeries and dessert shops | 71 | #233 of 1,889 | 13 | 4.6 | $6.9M | 167 | 9 |
| Child care and preschools | 69 | #286 of 1,611 | 8 | 2.8 | $1.2M | 118 | 9 |
| Dentists and orthodontists | 69 | #292 of 1,886 | 16 | 5.6 | $1.7M | 174 | 11 |
| Gyms | 67 | #300 of 1,792 | 11 | 3.9 | $1.4M | 106 | 3 |
| Collision repair and body shops | 66 | #304 of 1,327 | 8 | 2.8 | $3.4M | 111 | 6 |
| Gyms, studios and classes | 66 | #379 of 2,088 | 19 | 6.7 | $800K | 121 | 6 |
| Roofing and gutters | 65 | #239 of 1,177 | 5 | 1.8 | $14.1M | 167 | Under 3 |
| Lawn, cleaning and pest control | 65 | #345 of 1,771 | 21 | 7.4 | $1.7M | 103 | 30 |
| Auto repair shops | 65 | #539 of 2,378 | 59 | 20.8 | $465K | 105 | 20 |
| Nail salons | 64 | #286 of 1,328 | 8 | 2.8 | $2.7M | 163 | 4 |
| Coffee shops and cafes | 64 | #465 of 2,063 | 19 | 6.7 | $4.7M | 128 | 9 |
| House cleaning | 63 | #187 of 847 | 6 | 2.1 | $6.1M | 95 | 8 |
| Tire shops | 63 | #448 of 1,530 | 11 | 3.9 | $2.5M | 100 | 4 |
| Home repair trades | 63 | #462 of 2,057 | 30 | 10.6 | $2.3M | 97 | 21 |
| Mortgage brokers and lenders | 62 | #214 of 887 | 5 | 1.8 | Index only | 195 | Under 3 |
| Physical therapy | 59 | #476 of 1,422 | 10 | 3.5 | $2.7M | 114 | 7 |
| Auto repair and car care | 59 | #811 of 2,401 | 105 | 37.0 | $261K | 97 | 34 |
| Martial arts and dance studios | 58 | #448 of 1,334 | 8 | 2.8 | $1.9M | 94 | 3 |
| Sit-down restaurants | 56 | #901 of 2,405 | 112 | 39.4 | $804K | 121 | 44 |
| Real estate | 54 | #879 of 2,229 | 67 | 23.6 | Index only | 131 | 20 |
| Restaurants and cafes | 54 | #1,002 of 2,405 | 211 | 74.3 | $427K | 115 | 112 |
| Clothing and shoe stores | 53 | #932 of 2,087 | 30 | 10.6 | $1.5M | 121 | 14 |
| Doctors, dentists and clinics | 53 | #1,043 of 2,394 | 122 | 43.0 | $225K | 147 | 60 |
| Real estate agents and brokers | 52 | #962 of 2,176 | 61 | 21.5 | Index only | 115 | 11 |
| Clothing, shoes and laundry | 51 | #1,101 of 2,210 | 45 | 15.8 | $1M | 116 | 14 |
| Salons, barbers and spas | 51 | #1,126 of 2,385 | 99 | 34.9 | $220K | 103 | 11 |
| Optometrists and eye care | 49 | #702 of 1,302 | 9 | 3.2 | $3M | 97 | 5 |
| HVAC and plumbing | 49 | #914 of 1,707 | 22 | 7.7 | $3.2M | 67 | 15 |
| Spas and skin care | 49 | #931 of 1,769 | 25 | 8.8 | $871K | 99 | 4 |
| Primary care and pediatrics | 48 | #904 of 1,656 | 16 | 5.6 | $1.7M | 96 | 33 |
| Grocery and convenience stores | 48 | #1,298 of 2,402 | 66 | 23.2 | $2.4M | 69 | 17 |
| Convenience stores | 47 | #1,240 of 2,261 | 29 | 10.2 | $5.4M | 68 | Under 3 |
| Hair salons | 46 | #1,376 of 2,339 | 50 | 17.6 | $435K | 101 | Under 3 |
| Grocery stores | 44 | #1,218 of 2,070 | 19 | 6.7 | $8.2M | 88 | 15 |
| Gas stations | 41 | #1,569 of 2,358 | 75 | 26.4 | $1.2M | 51 | 52 |
| Pet grooming and boarding | 40 | #979 of 1,461 | 16 | 5.6 | $1.3M | 52 | 6 |
| Pizza | 39 | #1,478 of 2,090 | 25 | 8.8 | $3.6M | 71 | 58 |
| Laundromats | 36 | #546 of 785 | 5 | 1.8 | $9.2M | 74 | Under 3 |
| Pet businesses | 35 | #1,741 of 2,200 | 49 | 17.3 | $432K | 49 | 16 |
| Barbershops | 33 | #1,054 of 1,356 | 16 | 5.6 | $1.4M | 72 | Under 3 |
| Car washes and detailing | 33 | #1,149 of 1,451 | 18 | 6.3 | $1.5M | 60 | 7 |
| Veterinarians | 32 | #1,172 of 1,485 | 17 | 6.0 | $1.2M | 46 | 10 |
| Fast food and sandwich shops | 30 | #1,860 of 2,222 | 52 | 18.3 | $1.7M | 57 | 58 |
| Funeral homes | Not scored | Not scored | 4 | 1.4 | $1.2M | 175 | 3 |
| Oil change and quick lube | Not scored | Not scored | 4 | 1.4 | $6.9M | 50 | 3 |
| Pest control | Not scored | Not scored | 4 | 1.4 | $9.1M | 89 | 7 |
| Pet stores | Not scored | Not scored | 4 | 1.4 | $5.3M | 117 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 1.1 | $23.5M | 196 | 6 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.7 | $13.7M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.4 | $46M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.4 | Index only | Too few | 7 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in Greene County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $27.4M | $965 | 101 |
| Gasoline and other fuels | $90.5M | $3,187 | 123 |
| Food away from home | $90M | $3,169 | 78 |
| Groceries | $155.3M | $5,469 | 87 |
| Personal care products and services | $21.8M | $767 | 76 |
| Child care and other personal services | $9.4M | $332 | 57 |
| Memberships, classes and admissions | $15.2M | $535 | 54 |
| Medical and dental services | $27.4M | $965 | 75 |
| Pets | $21.2M | $746 | 82 |
| Clothing, shoes and related services | $46M | $1,621 | 79 |
| Vehicle insurance | $77.8M | $2,738 | 140 |
| Home repairs, maintenance and insurance | $70.5M | $2,482 | 82 |
| Lawn care, cleaning and other household services | $36.4M | $1,283 | 91 |
| Rent and homeowner costs | $381.2M | $13,421 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Greene County
- Population, 2025 estimate
- 73,831+5.0% since 2020
- Households
- 28,400
- Median age
- 44.3
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.1
- Land area
- 622 sq. mi.
- People per square mile
- 115
- Median household income
- $56,194+31.9% vs. 2015–2019, before inflation
- Average household income
- $76,662
- Median home value
- $207,500
- Jobs located here
- 24,988
- Daytime population
- 68,418Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Greene County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Greene County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Tennessee 8
- Hawkins County, TN57,964 people
- Unicoi County, TN17,756 people
- Washington County, TN136,261 people
- Cocke County, TN36,813 people
- Hamblen County, TN65,669 people
- Hancock County, TN6,852 people
- Sullivan County, TN160,624 people
- Jefferson County, TN56,864 people
Questions
How fast is Greene County, TN growing?
Population estimates put Greene County at 73,831 people in 2025, up 5.0% since 2020, faster than the U.S. (+3.1%). It has 28,400 households. Against the 2015–2019 survey, median household income rose 31.9%, before inflation.
How much do households in Greene County, TN spend?
Households in Greene County spend about $381.2M a year on rent and homeowner costs, $155.3M on groceries and $90.5M on gasoline and other fuels. Relative to the U.S., household spending in Greene County runs highest on vehicle insurance (an index of 140, where 100 is the U.S. average) and lowest on memberships, classes and admissions (54).
Which business types have the highest market scores in Greene County, TN?
Of the business types scored in Greene County, insurance agencies (81), landscaping and lawn care companies (73) and chiropractors (71) have the highest Groundwork market scores. For insurance agencies, that ranks #211 of 2,272 scored counties.
How does Greene County, TN compare with the U.S.?
Median household income in Greene County is $56,194, 30% below the U.S. median of $80,734. The population rose 5.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $207,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (2.4 times the U.S. rate) and lowest for dentists and orthodontists (57% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 46 of the 56 business types have a score in Greene County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Greene County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Greene County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Greene County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.