Pets · Small-town market · Tennessee
Pet businesses in the Greeneville, TN area
Competitor counts, household spending and official business counts for pet businesses in the Greeneville, TN area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 36 out of 100: Lower middle
Ranked #426 of 527 scored small-town markets
#17 of 17 scored small-town markets based in Tennessee
- Listings
- 49
- 4 chain locations (8%)
- Official establishments
- 16
- Businesses with payroll, 2023
- Household spending a year
- $21.2M
- On pets · $746 a household
- Spending per listing
- $432K
- 51% below the U.S.
- Listings per 10k households
- 17.3
- 66% above the U.S.
- Population, 2025
- 73,831
- +5.0% since 2020
See the pet businesses around any address in the Greeneville area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Greeneville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Greeneville area scores 36 (lower middle) on the Groundwork market score for pet businesses, ranking #426 of 527 scored small-town markets and #17 of 17 scored small-town markets based in Tennessee. That puts it in the bottom quarter of small-town markets.
Map listings as of September 2026 show 49 pet businesses in the Greeneville area. Of those, 4 are chain locations, or 8%, against 17% across the U.S. That is 17.3 per 10,000 households, 66% above the U.S. rate of 10.4.
At $746 per household (18% below the U.S. average), households in the Greeneville area spend about $21.2M a year on pets. Spread across 49 pet businesses, that is $432K per business, 51% below the U.S. figure of $878K.
Official counts show 16 businesses with payroll classed as pet care, veterinarians and pet stores in the Greeneville area in 2023. That is one for every 1,775 households, against one for every 1,852 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $260K has gone to businesses classed as pet care, veterinarians and pet stores in the Greeneville area. Between 2020 and 2025, the population of the Greeneville area grew 5.0%, faster than the U.S. (+3.1%).
How the Greeneville area compares
The same measures for Tennessee and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Greeneville area | Tennessee | U.S. |
|---|---|---|---|
| Listings per 10k households | 17.3 | 10.7 | 10.4 |
| Spending per listing | $432K | $811K | $878K |
| Households per official establishment | 1,775 | 1,990 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +16.8% | +11.4% |
| Population growth, 2020–2025 | +5.0% | +5.6% | +3.1% |
| Spending per household on pets | $746 | $871 | $909 |
| Median household income | $56,194 | $69,595 | $80,734 |
| Groundwork market score | 36 | 62 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 16
- Employees, 2023
- 112
- Annual payroll, 2023
- $5.6M
- One-person businesses, 2023
- 37Businesses with no payroll
- Map listings, September 2026
- 494 chain locations
- Listings at the U.S. rate for this spending
- 24The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $260K
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Greeneville area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Greeneville area
- Population, 2025 estimate
- 73,831+5.0% since 2020
- Households
- 28,400
- Median age
- 44.3
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.1
- Land area
- 622 sq. mi.
- People per square mile
- 115
- Median household income
- $56,194+31.9% vs. 2015–2019, before inflation
- Average household income
- $76,662
- Median home value
- $207,500
- Jobs located here
- 24,988
- Daytime population
- 68,418Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Greeneville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Greeneville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Tennessee
Every Tennessee market ranked →The highest-scoring small-town markets in Tennessee for pet businesses, numbered among those based in Tennessee, with the Greeneville area marked.
Top small-town markets in Tennessee
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Winchester, TN | 87 | 16 | 9.2 | $878K | +6.4% | #5 of 527 |
| 2Lewisburg, TN | 75 | 18 | 13.2 | $649K | +10.5% | #33 of 527 |
| 3Athens, TN | 74 | 28 | 10.6 | $749K | +8.2% | #38 of 527 |
| 4Paris, TN | 65 | 13 | 9.7 | $740K | +2.3% | #96 of 527 |
| 5Fayetteville, TN | 65 | 20 | 13.5 | $607K | +4.3% | #99 of 527 |
| 6Crossville, TN | 57 | 35 | 12.4 | $604K | +8.0% | #182 of 527 |
| 7Union City, TN | 56 | 7 | 5.6 | $1.3M | −2.3% | #189 of 527 |
| 8Shelbyville, TN | 53 | 26 | 13.3 | $615K | +9.7% | #240 of 527 |
| 9Lawrenceburg, TN | 52 | 21 | 12.4 | $601K | +6.2% | #255 of 527 |
| 10Cookeville, TN | 49 | 81 | 13.8 | $549K | +7.6% | #295 of 527 |
| 17Greeneville, TN | 36 | 49 | 17.3 | $432K | +5.0% | #426 of 527 |
Other business types in the Greeneville area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses36
- Veterinarians36
- Pet grooming and boarding43
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Greeneville, TN area?
There are 49 pet businesses on map listings in the Greeneville area as of September 2026. 4 of them (8%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 16 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts also show 37 one-person businesses without payroll.
How much do households in the Greeneville, TN area spend on pets?
About $21.2M a year, or $746 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 49 pet businesses on map listings, it comes to $432K per business. It is estimated from the incomes of the 28,400 households in the Greeneville area and national spending patterns by income.
How does the Greeneville, TN area compare with the U.S. for pet businesses?
The Greeneville area has 17.3 pet businesses per 10,000 households, 66% above the U.S. rate of 10.4. Spending per business is $432K, 51% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, the Greeneville area would have about 24, against 49 on map listings. There is one business with payroll in the industry for every 1,775 households, against one for every 1,852 across the U.S.
How fast is the Greeneville, TN area growing?
Population estimates put the Greeneville area at 73,831 people in 2025, up 5.0% since 2020, faster than the U.S. (+3.1%). It has 28,400 households. The median household income in the Greeneville area is $56,194 a year, 30% below the U.S. median of $80,734. That rose 31.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Greeneville area scores 36 for pet businesses (lower middle), #426 of 527 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Greeneville area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Greeneville area
Screening a site or an acquisition in the Greeneville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Greeneville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.