Small-town market profile · Tennessee
Crossville, TN area market data
Population, household spending and competition for 56 business types in the Crossville area, each scored against other small-town markets.
- Population, 2025
- 66,300
- +8.0% since 2020
- Households
- 28,195
- Median household income
- $60,375
- +31.4% vs. 2015–2019, before inflation
- Median home value
- $250,500
- Jobs located here
- 19,273
- Highest market score
- 91
- Insurance agencies, #13 of 537 scored small-town markets
A site report maps the competitors on map listings around any address in the Crossville area by name and distance, and the households and spending within reach. Or open the report at the center of the Crossville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 66,300 people live in the Crossville area, in 28,195 households. Population estimates put the population change in the Crossville area from 2020 to 2025 at +8.0%, faster than the U.S. (+3.1%). The median household income in the Crossville area is $60,375 a year, 25% below the U.S. median of $80,734. That rose 31.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Crossville area spend the most on vehicle insurance (an index of 133, where 100 is the U.S. average) and the least on memberships, classes and admissions (55).
The highest Groundwork market scores in the Crossville area are for insurance agencies (91), grocery stores (78) and restaurants and cafes (78). The Crossville area ranks #13 of 537 scored small-town markets for insurance agencies.
The Crossville area is made up of one county, Cumberland County. For its number of households, the Crossville area has the most map listings, relative to the U.S., for pet grooming and boarding businesses (58% above the U.S. rate) and the fewest for clothing, shoe and laundry businesses (61% below the U.S. rate).
All 56 business types in the Crossville area
Highest Groundwork market score first. Each score compares the Crossville area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 91 | #13 of 537 | 31 | 11.0 | $2.4M | 189 | 16 |
| Grocery stores | 78 | #33 of 506 | 13 | 4.6 | $12M | 129 | 8 |
| Restaurants and cafes | 78 | #36 of 538 | 198 | 70.2 | $458K | 124 | 87 |
| Pizza | 76 | #36 of 520 | 16 | 5.7 | $5.7M | 112 | 38 |
| Landscaping and lawn care | 76 | #37 of 399 | 13 | 4.6 | $2.8M | 96 | 16 |
| Coffee shops and cafes | 75 | #27 of 529 | 18 | 6.4 | $5M | 136 | 7 |
| Grocery and convenience stores | 75 | #39 of 538 | 47 | 16.7 | $3.3M | 98 | 12 |
| Car washes and detailing | 75 | #43 of 441 | 8 | 2.8 | $3.2M | 128 | Under 3 |
| House cleaning | 74 | #14 of 142 | 7 | 2.5 | $5.2M | 82 | 6 |
| Child care and preschools | 74 | #51 of 454 | 9 | 3.2 | $1M | 104 | 8 |
| Auto repair and car care | 74 | #54 of 538 | 91 | 32.3 | $284K | 106 | 32 |
| Sit-down restaurants | 73 | #57 of 538 | 105 | 37.2 | $864K | 130 | 40 |
| Bakeries and dessert shops | 72 | #44 of 507 | 15 | 5.3 | $6M | 146 | 10 |
| Auto repair shops | 72 | #60 of 538 | 53 | 18.8 | $487K | 110 | 22 |
| Convenience stores | 72 | #74 of 529 | 24 | 8.5 | $6.5M | 83 | 4 |
| Clothing and shoe stores | 72 | #79 of 536 | 18 | 6.4 | $2.6M | 201 | 11 |
| Optometrists and eye care | 71 | #50 of 400 | 6 | 2.1 | $4.6M | 147 | Under 3 |
| Gas stations | 71 | #65 of 536 | 32 | 11.3 | $2.7M | 112 | 49 |
| Clothing, shoes and laundry | 71 | #88 of 536 | 26 | 9.2 | $1.8M | 201 | 14 |
| Chiropractors | 70 | #52 of 426 | 9 | 3.2 | $3.1M | 128 | 6 |
| Martial arts and dance studios | 69 | #51 of 378 | 5 | 1.8 | $3M | 151 | 5 |
| Gyms | 67 | #73 of 506 | 13 | 4.6 | $1.2M | 90 | 4 |
| Electricians | 65 | #57 of 295 | 8 | 2.8 | $9M | 75 | 17 |
| HVAC and plumbing | 64 | #101 of 476 | 20 | 7.1 | $3.6M | 75 | 13 |
| Lawn, cleaning and pest control | 63 | #117 of 481 | 27 | 9.6 | $1.4M | 81 | 27 |
| Fast food and sandwich shops | 63 | #155 of 537 | 37 | 13.1 | $2.5M | 80 | 38 |
| Tire shops | 62 | #134 of 431 | 12 | 4.3 | $2.2M | 86 | 5 |
| Dentists and orthodontists | 61 | #161 of 526 | 21 | 7.4 | $1.3M | 134 | 15 |
| Home repair trades | 60 | #144 of 526 | 39 | 13.8 | $1.8M | 76 | 30 |
| Veterinarians | 59 | #133 of 398 | 12 | 4.3 | $1.8M | 65 | 7 |
| Gyms, studios and classes | 59 | #162 of 535 | 22 | 7.8 | $693K | 105 | 9 |
| Pest control | 58 | #34 of 85 | 7 | 2.5 | $5.2M | 51 | 5 |
| Pet businesses | 57 | #182 of 527 | 35 | 12.4 | $604K | 69 | 12 |
| Physical therapy | 56 | #166 of 400 | 12 | 4.3 | $2.3M | 96 | 8 |
| Hair salons | 56 | #206 of 538 | 60 | 21.3 | $367K | 85 | 6 |
| Roofing and gutters | 55 | #115 of 288 | 11 | 3.9 | $6.5M | 77 | Under 3 |
| Doctors, dentists and clinics | 54 | #234 of 538 | 145 | 51.4 | $191K | 125 | 73 |
| Barbershops | 52 | #187 of 377 | 12 | 4.3 | $1.8M | 97 | Under 3 |
| Spas and skin care | 52 | #232 of 504 | 28 | 9.9 | $786K | 90 | 3 |
| Collision repair and body shops | 51 | #181 of 387 | 12 | 4.3 | $2.2M | 70 | 7 |
| Salons, barbers and spas | 51 | #264 of 538 | 126 | 44.7 | $175K | 82 | 9 |
| Pet grooming and boarding | 50 | #197 of 387 | 16 | 5.7 | $1.3M | 52 | 5 |
| Mortgage brokers and lenders | 46 | #105 of 177 | 14 | 5.0 | Index only | 70 | 4 |
| Primary care and pediatrics | 46 | #266 of 458 | 17 | 6.0 | $1.6M | 91 | 40 |
| Real estate agents and brokers | 42 | #361 of 533 | 80 | 28.4 | Index only | 88 | 19 |
| Real estate | 39 | #407 of 536 | 101 | 35.8 | Index only | 88 | 38 |
| Nail salons | 33 | #314 of 387 | 25 | 8.9 | $880K | 53 | Under 3 |
| Home inspectors | Not scored | Not scored | 5 | 1.8 | Index only | 29 | 3 |
| Pet stores | Not scored | Not scored | 4 | 1.4 | $5.3M | 117 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 4 | 1.4 | $3.8M | 94 | 4 |
| Funeral homes | Not scored | Not scored | 3 | 1.1 | $1.8M | 270 | 3 |
| Dry cleaners | Not scored | Not scored | 2 | 0.7 | $23M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 0.7 | $23M | Too few | 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.7 | $12.9M | Too few | 3 |
| Property management | Not scored | Not scored | 2 | 0.7 | Index only | Too few | 5 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.4 | $27.7M | Too few | 4 |
Household spending in the Crossville area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $25.8M | $916 | 96 |
| Gasoline and other fuels | $85.4M | $3,030 | 117 |
| Food away from home | $90.7M | $3,217 | 79 |
| Groceries | $156.1M | $5,538 | 88 |
| Personal care products and services | $22M | $781 | 78 |
| Child care and other personal services | $9.3M | $331 | 57 |
| Memberships, classes and admissions | $15.2M | $540 | 55 |
| Medical and dental services | $27.7M | $981 | 76 |
| Pets | $21.1M | $750 | 82 |
| Clothing, shoes and related services | $45.9M | $1,629 | 79 |
| Vehicle insurance | $73.6M | $2,612 | 133 |
| Home repairs, maintenance and insurance | $71.8M | $2,545 | 84 |
| Lawn care, cleaning and other household services | $36.7M | $1,300 | 92 |
| Rent and homeowner costs | $383.7M | $13,610 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Crossville area
- Population, 2025 estimate
- 66,300+8.0% since 2020
- Households
- 28,195
- Median age
- 51.4
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.0
- Land area
- 681 sq. mi.
- People per square mile
- 93
- Median household income
- $60,375+31.4% vs. 2015–2019, before inflation
- Average household income
- $76,464
- Median home value
- $250,500
- Jobs located here
- 19,273
- Daytime population
- 60,554Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Crossville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Crossville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Crossville area 1
- Cumberland County, TN63,553 people
Other markets based in Tennessee 12
- Nashville-Davidson–Murfreesboro–Franklin, TN metro area2,079,596 people
- Memphis, TN-MS-AR metro area1,341,924 people
- Knoxville, TN metro area932,241 people
- Chattanooga, TN-GA metro area575,812 people
- Clarksville, TN-KY metro area334,564 people
- Kingsport-Bristol, TN-VA metro area310,842 people
- Johnson City, TN metro area210,729 people
- Jackson, TN metro area181,719 people
- Cleveland, TN metro area128,963 people
- Morristown, TN metro area122,533 people
- Cookeville, TN area145,812 people
- Sevierville, TN area99,652 people
Questions
How fast is the Crossville, TN area growing?
Population estimates put the Crossville area at 66,300 people in 2025, up 8.0% since 2020, faster than the U.S. (+3.1%). It has 28,195 households. Against the 2015–2019 survey, median household income rose 31.4%, before inflation.
How much do households in the Crossville, TN area spend?
Households in the Crossville area spend about $383.7M a year on rent and homeowner costs, $156.1M on groceries and $90.7M on food away from home. Relative to the U.S., household spending in the Crossville area runs highest on vehicle insurance (an index of 133, where 100 is the U.S. average) and lowest on memberships, classes and admissions (55).
Which business types have the highest market scores in the Crossville, TN area?
Of the business types scored in the Crossville area, insurance agencies (91), grocery stores (78) and restaurants and cafes (78) have the highest Groundwork market scores. For insurance agencies, that ranks #13 of 537 scored small-town markets.
How does the Crossville, TN area compare with the U.S.?
Median household income in the Crossville area is $60,375, 25% below the U.S. median of $80,734. The population rose 8.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $250,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pet grooming and boarding businesses (58% above the U.S. rate) and lowest for clothing, shoe and laundry businesses (61% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 47 of the 56 business types have a score in the Crossville area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Crossville area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Tennessee · Every U.S. market · How we measure
Screening a site or an acquisition in the Crossville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Crossville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.