Groundwork

Fitness and classes · Small-town market · Tennessee

Gyms and studios in the Crossville, TN area

Competitor counts, household spending and official business counts for gyms and studios in the Crossville, TN area, set against other small-town markets and the U.S.

Groundwork market score · out of 100

Score 59 out of 100: Upper middle

Ranked #162 of 535 scored small-town markets
#8 of 17 scored small-town markets based in Tennessee

Listings
22
2 chain locations (9%)
Official establishments
9
Businesses with payroll, 2023
Household spending a year
$15.2M
On memberships, classes and admissions · $540 a household
Spending per listing
$693K
5% above the U.S.
Listings per 10k households
7.8
48% below the U.S.
Population, 2025
66,300
+8.0% since 2020

See the gyms and studios around any address in the Crossville area

The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Crossville area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on memberships, classes and admissions in the Crossville area comes to about $15.2M a year: $540 per household, 45% below the U.S. average. Spread across 22 gyms and studios, that is $693K per location, 5% above the U.S. figure of $662K.

There are 22 gyms and studios on map listings in the Crossville area as of September 2026. Of those, 2 are chain locations, or 9%, against 20% across the U.S. Per 10,000 households, that is 7.8, 48% below the U.S. rate of 14.9.

In 2023, official counts showed 9 businesses with payroll in the Crossville area classed as fitness centers and recreation instruction. That is one for every 3,133 households, against one for every 1,641 across the U.S.

Population estimates put the population change in the Crossville area from 2020 to 2025 at +8.0%, faster than the U.S. (+3.1%). For gyms and studios, the Crossville area has a Groundwork market score of 59 (upper middle): #162 of 535 scored small-town markets and #8 of 17 scored small-town markets based in Tennessee.

How the Crossville area compares

The same measures for Tennessee and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms, studios and classes in Crossville, TN area compared with Tennessee and the U.S.
MeasureCrossville areaTennesseeU.S.
Listings per 10k households7.812.314.9
Spending per listing$693K$572K$662K
Households per official establishment3,1332,1081,641
Official establishment growth, 2019–2023n/a+18.7%+8.2%
Population growth, 2020–2025+8.0%+5.6%+3.1%
Spending per household on memberships, classes and admissions$540$703$983
Median household income$60,375$69,595$80,734
Groundwork market score5950

Official counts and lending

Businesses

Official establishments, 2019 to 2023
9
Employees, 2023
62
Annual payroll, 2023
$2M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
222 chain locations
Listings at the U.S. rate for this spending
23The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Crossville area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Crossville area

Population, 2025 estimate
66,300+8.0% since 2020
Households
28,195
Median age
51.4
Homes lived in by their owners
80%
Vehicles per household
2.0
Land area
681 sq. mi.
People per square mile
93
Median household income
$60,375+31.4% vs. 2015–2019, before inflation
Average household income
$76,464
Median home value
$250,500
Jobs located here
19,273
Daytime population
60,554Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Crossville area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.

Or open the report at the center of the Crossville area. Signed out, you see a blurred preview; on an account, each report is one action.

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Gyms, studios and classes across Tennessee

Every Tennessee market ranked →

The highest-scoring small-town markets in Tennessee for gyms and studios, numbered among those based in Tennessee, with the Crossville area marked.

Top small-town markets in Tennessee

Small-town markets in Tennessee ranked for gyms and studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Shelbyville, TN80115.6$1.1M+9.7%#12 of 535
2Lewisburg, TN78118.1$841K+10.5%#18 of 535
3Athens, TN74228.3$710K+8.2%#33 of 535
4Fayetteville, TN71106.7$928K+4.3%#43 of 535
5Greeneville, TN68196.7$800K+5.0%#66 of 535
6Newport, TN6295.8$800K+5.1%#125 of 535
7Sevierville, TN62358.7$706K+2.5%#130 of 535
8Crossville, TN59227.8$693K+8.0%#162 of 535
9Lawrenceburg, TN55148.2$644K+6.2%#208 of 535
10Winchester, TN54169.2$659K+6.4%#223 of 535

Other business types in the Crossville area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms and studios are in the Crossville, TN area?

As of September 2026, map listings count 22 gyms and studios in the Crossville area. 2 of them (9%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 9 businesses with payroll classed as fitness centers and recreation instruction in 2023.

How much do households in the Crossville, TN area spend on memberships, classes and admissions?

About $15.2M a year, or $540 per household. That is 45% below the U.S. average (an index of 55, where 100 is the U.S. average). Spread across the 22 gyms and studios on map listings, it comes to $693K per location. It is estimated from the incomes of the 28,195 households in the Crossville area and national spending patterns by income.

How does the Crossville, TN area compare with the U.S. for gyms and studios?

The Crossville area has 7.8 gyms and studios per 10,000 households, 48% below the U.S. rate of 14.9. Spending per location is $693K, 5% above the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, the Crossville area would have about 23, against 22 on map listings. There is one business with payroll in the industry for every 3,133 households, against one for every 1,641 across the U.S.

How fast is the Crossville, TN area growing?

Population estimates put the Crossville area at 66,300 people in 2025, up 8.0% since 2020, faster than the U.S. (+3.1%). It has 28,195 households. The median household income in the Crossville area is $60,375 a year, 25% below the U.S. median of $80,734. That rose 31.4% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Crossville area scores 59 for gyms and studios (upper middle), #162 of 535 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Crossville area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms and studios · All 56 business types in the Crossville area

Screening a site or an acquisition in the Crossville area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Crossville area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.