Fitness and classes · Small-town market · South Carolina
Gyms and studios in the Seneca, SC area
How the Seneca, SC area compares with other small-town markets and the U.S. for gyms and studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 67 out of 100: Upper middle
Ranked #82 of 535 scored small-town markets
#2 of 6 scored small-town markets based in South Carolina
- Listings
- 34
- 5 chain locations (15%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $22.5M
- On memberships, classes and admissions · $651 a household
- Spending per listing
- $661K
- In line with the U.S.
- Listings per 10k households
- 9.9
- 34% below the U.S.
- Population, 2025
- 83,775
- +6.3% since 2020
See the gyms and studios around any address in the Seneca area
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Seneca area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on memberships, classes and admissions in the Seneca area comes to about $22.5M a year: $651 per household, 34% below the U.S. average. Spread across 34 gyms and studios, that is $661K per location, in line with the U.S. figure of $662K.
There are 34 gyms and studios on map listings in the Seneca area as of September 2026. Of those, 5 are chain locations, or 15%, against 20% across the U.S. Per 10,000 households, that is 9.9, 34% below the U.S. rate of 14.9.
In 2023, official counts showed 7 businesses with payroll in the Seneca area classed as fitness centers and recreation instruction. That is one for every 4,931 households, against one for every 1,641 across the U.S.
Between 2020 and 2025, the population of the Seneca area grew 6.3%, faster than the U.S. (+3.1%). The Groundwork market score for gyms and studios in the Seneca area is 67 (upper middle), #82 of 535 scored small-town markets and #2 of 6 scored small-town markets based in South Carolina. That puts it in the top quarter of small-town markets.
How the Seneca area compares
The same measures for South Carolina and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Seneca area | South Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.9 | 13.3 | 14.9 |
| Spending per listing | $661K | $528K | $662K |
| Households per official establishment | 4,931 | 2,190 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +5.9% | +8.2% |
| Population growth, 2020–2025 | +6.3% | +8.5% | +3.1% |
| Spending per household on memberships, classes and admissions | $651 | $700 | $983 |
| Median household income | $62,388 | $69,324 | $80,734 |
| Groundwork market score | 67 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7
- Employees, 2023
- 38
- Annual payroll, 2023
- $665K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 345 chain locations
- Listings at the U.S. rate for this spending
- 34The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Seneca area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Seneca area
- Population, 2025 estimate
- 83,775+6.3% since 2020
- Households
- 34,515
- Median age
- 45.8
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.0
- Land area
- 627 sq. mi.
- People per square mile
- 128
- Median household income
- $62,388+27.0% vs. 2015–2019, before inflation
- Average household income
- $91,233
- Median home value
- $237,100
- Jobs located here
- 24,938
- Daytime population
- 73,699Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Seneca area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of the Seneca area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across South Carolina
Every South Carolina market ranked →The highest-scoring small-town markets in South Carolina for gyms and studios, numbered among those based in South Carolina, with the Seneca area marked.
Top small-town markets in South Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Murrells Inlet, SC | 68 | 27 | 10.0 | $720K | +3.8% | #68 of 535 |
| 2Seneca, SC | 67 | 34 | 9.9 | $661K | +6.3% | #82 of 535 |
| 3Gaffney, SC | 61 | 15 | 6.8 | $731K | +3.7% | #134 of 535 |
| 4Newberry, SC | 57 | 13 | 8.5 | $656K | +4.8% | #186 of 535 |
| 5Orangeburg, SC | 51 | 25 | 7.6 | $641K | −0.9% | #269 of 535 |
| 6Greenwood, SC | 48 | 33 | 8.8 | $627K | +1.7% | #309 of 535 |
Other business types in the Seneca area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes67
- Gyms63
- Yoga, Pilates and fitness studios65
- Martial arts and dance studios78
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in the Seneca, SC area?
As of September 2026, map listings count 34 gyms and studios in the Seneca area. 5 of them (15%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 7 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in the Seneca, SC area spend on memberships, classes and admissions?
About $22.5M a year, or $651 per household. That is 34% below the U.S. average (an index of 66, where 100 is the U.S. average). Spread across the 34 gyms and studios on map listings, it comes to $661K per location. It is estimated from the incomes of the 34,515 households in the Seneca area and national spending patterns by income.
How does the Seneca, SC area compare with the U.S. for gyms and studios?
The Seneca area has 9.9 gyms and studios per 10,000 households, 34% below the U.S. rate of 14.9. Spending per location is $661K, in line with the U.S. figure of $662K. The count on map listings matches the U.S. ratio of gyms and studios to household spending. There is one business with payroll in the industry for every 4,931 households, against one for every 1,641 across the U.S.
How fast is the Seneca, SC area growing?
Population estimates put the Seneca area at 83,775 people in 2025, up 6.3% since 2020, faster than the U.S. (+3.1%). It has 34,515 households. The median household income in the Seneca area is $62,388 a year, 23% below the U.S. median of $80,734. That rose 27.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Seneca area scores 67 for gyms and studios (upper middle), #82 of 535 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Seneca area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in the Seneca area
Screening a site or an acquisition in the Seneca area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Seneca area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.