County profile · South Carolina
Oconee County, SC market data
Population, household spending and competition for 56 business types in Oconee County, each scored against other counties.
- Population, 2025
- 83,775
- +6.3% since 2020
- Households
- 34,515
- Median household income
- $62,388
- +27.0% vs. 2015–2019, before inflation
- Median home value
- $237,100
- Jobs located here
- 24,938
- Highest market score
- 83
- House cleaning, #27 of 847 scored counties
A site report maps the competitors on map listings around any address in Oconee County by name and distance, and the households and spending within reach. Or open the report at the center of Oconee County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 83,775 people live in Oconee County, in 34,515 households. Population estimates show Oconee County grew 6.3% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in Oconee County is $62,388 a year, 23% below the U.S. median of $80,734. That rose 27.0% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Oconee County spend the most on vehicle insurance (an index of 139, where 100 is the U.S. average) and the least on memberships, classes and admissions (66).
The highest Groundwork market scores in Oconee County are for house cleaning businesses (83), bakeries and dessert shops (82) and funeral homes (81). Oconee County ranks #27 of 847 scored counties for house cleaning businesses.
Oconee County is part of the Seneca area. For its number of households, Oconee County has the most map listings, relative to the U.S., for convenience stores (56% above the U.S. rate) and the fewest for bakeries and dessert shops (67% below the U.S. rate).
All 56 business types in Oconee County
Highest Groundwork market score first. Each score compares Oconee County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| House cleaning | 83 | #27 of 847 | 5 | 1.4 | $9.6M | 150 | 5 |
| Bakeries and dessert shops | 82 | #65 of 1,889 | 11 | 3.2 | $11M | 265 | 9 |
| Funeral homes | 81 | #62 of 1,472 | 8 | 2.3 | $735K | 108 | Under 3 |
| Insurance agencies | 81 | #196 of 2,272 | 32 | 9.3 | $2.9M | 234 | 30 |
| Optometrists and eye care | 79 | #59 of 1,302 | 5 | 1.4 | $7.2M | 230 | 3 |
| Veterinarians | 78 | #118 of 1,485 | 7 | 2.0 | $4.1M | 150 | 8 |
| Coffee shops and cafes | 77 | #154 of 2,063 | 21 | 6.1 | $5.7M | 155 | 9 |
| Fast food and sandwich shops | 77 | #191 of 2,222 | 29 | 8.4 | $4.2M | 136 | 44 |
| Restaurants and cafes | 73 | #305 of 2,405 | 234 | 67.8 | $516K | 139 | 116 |
| Tire shops | 72 | #221 of 1,530 | 8 | 2.3 | $4.2M | 169 | 6 |
| Clothing, shoes and laundry | 72 | #320 of 2,210 | 40 | 11.6 | $1.5M | 173 | 12 |
| Martial arts and dance studios | 71 | #140 of 1,334 | 7 | 2.0 | $3.2M | 159 | Under 3 |
| Spas and skin care | 69 | #251 of 1,769 | 21 | 6.1 | $1.4M | 157 | 4 |
| Car washes and detailing | 69 | #258 of 1,451 | 12 | 3.5 | $2.8M | 112 | 5 |
| Child care and preschools | 69 | #299 of 1,611 | 15 | 4.3 | $938K | 94 | 11 |
| Pizza | 69 | #352 of 2,090 | 24 | 7.0 | $5M | 99 | 44 |
| Auto repair shops | 69 | #383 of 2,378 | 65 | 18.8 | $521K | 117 | 29 |
| Clothing and shoe stores | 69 | #408 of 2,087 | 31 | 9.0 | $2M | 155 | 12 |
| Property management | 67 | #179 of 910 | 7 | 2.0 | Index only | 127 | 8 |
| HVAC and plumbing | 66 | #304 of 1,707 | 18 | 5.2 | $5.2M | 108 | 28 |
| Electricians | 65 | #249 of 1,160 | 7 | 2.0 | $13.3M | 111 | 21 |
| Auto repair and car care | 65 | #541 of 2,401 | 115 | 33.3 | $294K | 110 | 46 |
| Gas stations | 65 | #574 of 2,358 | 55 | 15.9 | $2M | 84 | 40 |
| Gyms, studios and classes | 64 | #469 of 2,088 | 34 | 9.9 | $661K | 100 | 7 |
| Pet businesses | 63 | #546 of 2,200 | 33 | 9.6 | $864K | 98 | 21 |
| Pet stores | 62 | #285 of 974 | 6 | 1.7 | $4.8M | 105 | 3 |
| Grocery stores | 62 | #628 of 2,070 | 21 | 6.1 | $9.4M | 102 | 13 |
| Primary care and pediatrics | 61 | #498 of 1,656 | 21 | 6.1 | $1.7M | 96 | 19 |
| Home repair trades | 61 | #538 of 2,057 | 37 | 10.7 | $2.5M | 103 | 57 |
| Sit-down restaurants | 61 | #706 of 2,405 | 142 | 41.1 | $850K | 128 | 62 |
| Gyms | 59 | #579 of 1,792 | 20 | 5.8 | $1.1M | 86 | 7 |
| Hair salons | 56 | #868 of 2,339 | 57 | 16.5 | $505K | 117 | 20 |
| Nail salons | 55 | #538 of 1,328 | 15 | 4.3 | $1.9M | 115 | Under 3 |
| Salons, barbers and spas | 55 | #897 of 2,385 | 110 | 31.9 | $262K | 123 | 26 |
| Roofing and gutters | 54 | #504 of 1,177 | 12 | 3.5 | $7.7M | 92 | 8 |
| Barbershops | 53 | #622 of 1,356 | 14 | 4.1 | $2.1M | 109 | Under 3 |
| Physical therapy | 53 | #643 of 1,422 | 14 | 4.1 | $2.6M | 107 | 13 |
| Yoga, Pilates and fitness studios | 52 | #362 of 777 | 7 | 2.0 | $3.2M | 79 | 7 |
| Pet grooming and boarding | 52 | #683 of 1,461 | 14 | 4.1 | $2M | 80 | 10 |
| Grocery and convenience stores | 51 | #1,171 of 2,402 | 77 | 22.3 | $2.6M | 76 | 26 |
| Doctors, dentists and clinics | 48 | #1,300 of 2,394 | 223 | 64.6 | $162K | 106 | 71 |
| Pest control | 46 | #402 of 699 | 7 | 2.0 | $6.8M | 67 | 6 |
| Lawn, cleaning and pest control | 46 | #1,026 of 1,771 | 38 | 11.0 | $1.3M | 75 | 65 |
| Dentists and orthodontists | 46 | #1,109 of 1,886 | 37 | 10.7 | $975K | 99 | 22 |
| Convenience stores | 46 | #1,281 of 2,261 | 43 | 12.5 | $4.6M | 59 | 13 |
| Chiropractors | 45 | #887 of 1,490 | 19 | 5.5 | $1.9M | 79 | 10 |
| Landscaping and lawn care | 42 | #944 of 1,493 | 26 | 7.5 | $1.8M | 63 | 54 |
| Real estate | 40 | #1,616 of 2,229 | 104 | 30.1 | Index only | 110 | 89 |
| Real estate agents and brokers | 38 | #1,692 of 2,176 | 93 | 26.9 | Index only | 97 | 60 |
| Laundromats | Not scored | Not scored | 4 | 1.2 | $15.3M | 122 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 4 | 1.2 | $8.5M | 62 | 5 |
| Collision repair and body shops | Not scored | Not scored | 3 | 0.9 | $11.3M | 366 | 4 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 0.9 | Index only | 422 | 4 |
| Home inspectors | Not scored | Not scored | 1 | 0.3 | Index only | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
Household spending in Oconee County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $33.9M | $981 | 102 |
| Gasoline and other fuels | $109.8M | $3,180 | 123 |
| Food away from home | $120.7M | $3,497 | 86 |
| Groceries | $198.3M | $5,746 | 91 |
| Personal care products and services | $28.8M | $835 | 83 |
| Child care and other personal services | $14.1M | $408 | 70 |
| Memberships, classes and admissions | $22.5M | $651 | 66 |
| Medical and dental services | $36.1M | $1,045 | 81 |
| Pets | $28.5M | $826 | 91 |
| Clothing, shoes and related services | $61.1M | $1,769 | 86 |
| Vehicle insurance | $93.8M | $2,719 | 139 |
| Home repairs, maintenance and insurance | $92.9M | $2,691 | 89 |
| Lawn care, cleaning and other household services | $47.9M | $1,387 | 98 |
| Rent and homeowner costs | $494.2M | $14,320 | 86 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Oconee County
- Population, 2025 estimate
- 83,775+6.3% since 2020
- Households
- 34,515
- Median age
- 45.8
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.0
- Land area
- 627 sq. mi.
- People per square mile
- 128
- Median household income
- $62,388+27.0% vs. 2015–2019, before inflation
- Average household income
- $91,233
- Median home value
- $237,100
- Jobs located here
- 24,938
- Daytime population
- 73,699Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Oconee County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Oconee County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in South Carolina 8
- Pickens County, SC134,629 people
- Anderson County, SC210,478 people
- Greenville County, SC548,166 people
- Abbeville County, SC24,420 people
- Laurens County, SC68,666 people
- Spartanburg County, SC347,852 people
- Greenwood County, SC69,489 people
- McCormick County, SC9,760 people
Questions
How fast is Oconee County, SC growing?
Population estimates put Oconee County at 83,775 people in 2025, up 6.3% since 2020, faster than the U.S. (+3.1%). It has 34,515 households. Against the 2015–2019 survey, median household income rose 27.0%, before inflation.
How much do households in Oconee County, SC spend?
Households in Oconee County spend about $494.2M a year on rent and homeowner costs, $198.3M on groceries and $120.7M on food away from home. Relative to the U.S., household spending in Oconee County runs highest on vehicle insurance (an index of 139, where 100 is the U.S. average) and lowest on memberships, classes and admissions (66).
Which business types have the highest market scores in Oconee County, SC?
Of the business types scored in Oconee County, house cleaning businesses (83), bakeries and dessert shops (82) and funeral homes (81) have the highest Groundwork market scores. For house cleaning businesses, that ranks #27 of 847 scored counties.
How does Oconee County, SC compare with the U.S.?
Median household income in Oconee County is $62,388, 23% below the U.S. median of $80,734. The population rose 6.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $237,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (56% above the U.S. rate) and lowest for bakeries and dessert shops (67% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 49 of the 56 business types have a score in Oconee County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Oconee County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in South Carolina · Every U.S. market · How we measure
Screening a site or an acquisition in Oconee County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Oconee County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.