Groundwork

Clothing and laundry · Small-town market · South Carolina

Clothing, shoe and laundry businesses in the Seneca, SC area

Competitor counts, household spending and official business counts for clothing, shoe and laundry businesses in the Seneca, SC area, set against other small-town markets and the U.S.

Groundwork market score · out of 100

Score 77 out of 100: High

Ranked #44 of 536 scored small-town markets
#1 of 6 scored small-town markets based in South Carolina

Listings
40
9 chain locations (23%)
Official establishments
12
Businesses with payroll, 2023
Household spending a year
$61.1M
On clothing, shoes and related services · $1,769 a household
Spending per listing
$1.5M
73% above the U.S.
Listings per 10k households
11.6
50% below the U.S.
Population, 2025
83,775
+6.3% since 2020

See the clothing, shoe and laundry businesses around any address in the Seneca area

The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Seneca area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Seneca area scores 77 (high) on the Groundwork market score for clothing, shoe and laundry businesses, ranking #44 of 536 scored small-town markets and #1 of 6 scored small-town markets based in South Carolina. That puts it in the top 10% of small-town markets for clothing, shoe and laundry businesses.

At $1,769 per household (14% below the U.S. average), households in the Seneca area spend about $61.1M a year on clothing, shoes and related services. That works out to $1.5M per business, 73% above the U.S. figure of $880K.

There are 40 clothing, shoe and laundry businesses on map listings in the Seneca area as of September 2026. Chain locations make up 23% of them, against 37% across the U.S. Per 10,000 households, that is 11.6, 50% below the U.S. rate of 23.3.

The official count of businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in the Seneca area was 12 in 2023. That is one for every 2,876 households, against one for every 1,008 across the U.S. Between 2020 and 2025, the population of the Seneca area grew 6.3%, faster than the U.S. (+3.1%).

How the Seneca area compares

The same measures for South Carolina and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing, shoes and laundry in Seneca, SC area compared with South Carolina and the U.S.
MeasureSeneca areaSouth CarolinaU.S.
Listings per 10k households11.623.023.3
Spending per listing$1.5M$801K$880K
Households per official establishment2,8769361,008
Official establishment growth, 2019–2023n/a−7.4%−12.0%
Population growth, 2020–2025+6.3%+8.5%+3.1%
Spending per household on clothing, shoes and related services$1,769$1,838$2,055
Median household income$62,388$69,324$80,734
Groundwork market score7740

Official counts and lending

Businesses

Official establishments, 2019 to 2023
12
Employees, 2023
87
Annual payroll, 2023
$1.5M
One-person businesses, 2023
34Businesses with no payroll
Map listings, September 2026
409 chain locations
Listings at the U.S. rate for this spending
69The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the Seneca area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Seneca area

Population, 2025 estimate
83,775+6.3% since 2020
Households
34,515
Median age
45.8
Homes lived in by their owners
76%
Vehicles per household
2.0
Land area
627 sq. mi.
People per square mile
128
Median household income
$62,388+27.0% vs. 2015–2019, before inflation
Average household income
$91,233
Median home value
$237,100
Jobs located here
24,938
Daytime population
73,699Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Seneca area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.

Or open the report at the center of the Seneca area. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing, shoes and laundry across South Carolina

Every South Carolina market ranked →

The highest-scoring small-town markets in South Carolina for clothing, shoe and laundry businesses, numbered among those based in South Carolina, with the Seneca area marked.

Top small-town markets in South Carolina

Small-town markets in South Carolina ranked for clothing, shoe and laundry businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Seneca, SC774011.6$1.5M+6.3%#44 of 536
2Newberry, SC682113.7$1.2M+4.8%#112 of 536
3Greenwood, SC407720.5$801K+1.7%#362 of 536
4Murrells Inlet, SC378732.1$580K+3.8%#398 of 536
5Orangeburg, SC277422.4$690K−0.9%#463 of 536
6Gaffney, SC246429.0$539K+3.7%#480 of 536

Other business types in the Seneca area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing, shoe and laundry businesses are in the Seneca, SC area?

As of September 2026, map listings count 40 clothing, shoe and laundry businesses in the Seneca area. 9 of them (23%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 12 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023. Official counts list 34 one-person businesses without payroll.

How much do households in the Seneca, SC area spend on clothing, shoes and related services?

About $61.1M a year, or $1,769 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 40 clothing, shoe and laundry businesses on map listings, it comes to $1.5M per business. It is estimated from the incomes of the 34,515 households in the Seneca area and national spending patterns by income.

How does the Seneca, SC area compare with the U.S. for clothing, shoe and laundry businesses?

The Seneca area has 11.6 clothing, shoe and laundry businesses per 10,000 households, 50% below the U.S. rate of 23.3. Spending per business is $1.5M, 73% above the U.S. figure of $880K. At the U.S. ratio of clothing, shoe and laundry businesses to household spending, the Seneca area would have about 69, against 40 on map listings. There is one business with payroll in the industry for every 2,876 households, against one for every 1,008 across the U.S.

How fast is the Seneca, SC area growing?

Population estimates put the Seneca area at 83,775 people in 2025, up 6.3% since 2020, faster than the U.S. (+3.1%). It has 34,515 households. The median household income in the Seneca area is $62,388 a year, 23% below the U.S. median of $80,734. That rose 27.0% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Seneca area scores 77 for clothing, shoe and laundry businesses (high), #44 of 536 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Seneca area. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in the Seneca area

Screening a site or an acquisition in the Seneca area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Seneca area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.