Fitness and classes · Metro area · South Carolina
Gyms and studios in the Myrtle Beach-Conway-North Myrtle Beach, SC metro area
The gyms and studios in the Myrtle Beach-Conway-North Myrtle Beach, SC metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 44 out of 100: Lower middle
Ranked #256 of 387 scored metro areas
#5 of 8 scored metro areas based in South Carolina
- Listings
- 214
- 36 chain locations (17%)
- Official establishments
- 67
- +24.1% since 2019
- Household spending a year
- $101.4M
- On memberships, classes and admissions · $639 a household
- Spending per listing
- $474K
- 28% below the U.S.
- Listings per 10k households
- 13.5
- 9% below the U.S.
- Population, 2025
- 427,551
- +20.9% since 2020
See the gyms and studios around any address in the Myrtle Beach-Conway-North Myrtle Beach metro area
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Myrtle Beach-Conway-North Myrtle Beach metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 214 gyms and studios in the Myrtle Beach-Conway-North Myrtle Beach metro area. Chain locations make up 17% of them, against 20% across the U.S. That comes to 13.5 for every 10,000 households, 9% below the U.S. rate of 14.9.
At $639 per household (35% below the U.S. average), households in the Myrtle Beach-Conway-North Myrtle Beach metro area spend about $101.4M a year on memberships, classes and admissions. That is about $474K of household spending for each location on map listings, 28% below the U.S. figure of $662K.
The official count of businesses with payroll classed as fitness centers and recreation instruction in the Myrtle Beach-Conway-North Myrtle Beach metro area was 67 in 2023, up 24.1% from 2019. That is one for every 2,370 households, against one for every 1,641 across the U.S. Since fiscal 2022, 6 SBA-backed loans worth $2.3M have gone to businesses classed as fitness centers and recreation instruction in the Myrtle Beach-Conway-North Myrtle Beach metro area.
Between 2020 and 2025, the population of the Myrtle Beach-Conway-North Myrtle Beach metro area grew 20.9%, faster than the U.S. (+3.1%). For gyms and studios, the Myrtle Beach-Conway-North Myrtle Beach metro area has a Groundwork market score of 44 (lower middle): #256 of 387 scored metro areas and #5 of 8 scored metro areas based in South Carolina.
How the Myrtle Beach-Conway-North Myrtle Beach metro area compares
The same measures for South Carolina and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Myrtle Beach-Conway-North Myrtle Beach metro area | South Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.5 | 13.3 | 14.9 |
| Spending per listing | $474K | $528K | $662K |
| Households per official establishment | 2,370 | 2,190 | 1,641 |
| Official establishment growth, 2019–2023 | +24.1% | +5.9% | +8.2% |
| Population growth, 2020–2025 | +20.9% | +8.5% | +3.1% |
| Spending per household on memberships, classes and admissions | $639 | $700 | $983 |
| Median household income | $66,880 | $69,324 | $80,734 |
| Groundwork market score | 44 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 67+24.1% over the period
- Employees, 2023
- 685
- Annual payroll, 2023
- $12.3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 21436 chain locations
- Listings at the U.S. rate for this spending
- 153The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 6
- Amount
- $2.3M
SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Myrtle Beach-Conway-North Myrtle Beach metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Myrtle Beach-Conway-North Myrtle Beach metro area
- Population, 2025 estimate
- 427,551+20.9% since 2020
- Households
- 158,779
- Median age
- 47.7
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.8
- Land area
- 1,133 sq. mi.
- People per square mile
- 338
- Median household income
- $66,880
- Average household income
- $87,740
- Median home value
- $287,700
- Jobs located here
- 142,324
- Daytime population
- 375,675Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Myrtle Beach-Conway-North Myrtle Beach metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of the Myrtle Beach-Conway-North Myrtle Beach metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across South Carolina
Every South Carolina market ranked →The highest-scoring metro areas in South Carolina for gyms and studios, numbered among those based in South Carolina (a market based in another state is listed without a number), with the Myrtle Beach-Conway-North Myrtle Beach metro area marked.
Top metro areas in South Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Spartanburg, SC | 57 | 150 | 10.5 | $595K | +14.3% | #124 of 387 |
| Augusta-Richmond County, GA-SC | 55 | 266 | 11.5 | $610K | +4.7% | #141 of 387 |
| 2Sumter, SC | 50 | 33 | 8.0 | $707K | −0.3% | #186 of 387 |
| 3Florence, SC | 50 | 69 | 8.8 | $661K | +0.9% | #187 of 387 |
| 4Hilton Head Island-Bluffton-Port Royal, SC | 48 | 149 | 15.6 | $550K | +12.0% | #210 of 387 |
| 5Myrtle Beach-Conway-North Myrtle Beach, SC | 44 | 214 | 13.5 | $474K | +20.9% | #256 of 387 |
| Charlotte-Concord-Gastonia, NC-SC | 43 | 1,695 | 15.7 | $545K | +10.1% | #261 of 387 |
| 6Charleston-North Charleston, SC | 42 | 605 | 18.0 | $472K | +10.7% | #274 of 387 |
| 7Greenville-Anderson-Greer, SC | 40 | 562 | 14.6 | $485K | +9.0% | #292 of 387 |
| 8Columbia, SC | 39 | 485 | 14.3 | $480K | +6.0% | #297 of 387 |
Other business types in the Myrtle Beach-Conway-North Myrtle Beach metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes44
- Gyms47
- Yoga, Pilates and fitness studios47
- Martial arts and dance studios49
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in the Myrtle Beach-Conway-North Myrtle Beach, SC metro area?
There are 214 gyms and studios on map listings in the Myrtle Beach-Conway-North Myrtle Beach metro area as of September 2026. 36 of them (17%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 67 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 24.1% from 2019.
How much do households in the Myrtle Beach-Conway-North Myrtle Beach, SC metro area spend on memberships, classes and admissions?
About $101.4M a year, or $639 per household. That is 35% below the U.S. average (an index of 65, where 100 is the U.S. average). Spread across the 214 gyms and studios on map listings, it comes to $474K per location. It is estimated from the incomes of the 158,779 households in the Myrtle Beach-Conway-North Myrtle Beach metro area and national spending patterns by income.
How does the Myrtle Beach-Conway-North Myrtle Beach, SC metro area compare with the U.S. for gyms and studios?
The Myrtle Beach-Conway-North Myrtle Beach metro area has 13.5 gyms and studios per 10,000 households, 9% below the U.S. rate of 14.9. Spending per location is $474K, 28% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, the Myrtle Beach-Conway-North Myrtle Beach metro area would have about 153, against 214 on map listings. There is one business with payroll in the industry for every 2,370 households, against one for every 1,641 across the U.S. The official count rose 24.1% from 2019 to 2023, against +8.2% for the U.S.
How fast is the Myrtle Beach-Conway-North Myrtle Beach, SC metro area growing?
Population estimates put the Myrtle Beach-Conway-North Myrtle Beach metro area at 427,551 people in 2025, up 20.9% since 2020, faster than the U.S. (+3.1%). It has 158,779 households. Median household income in the Myrtle Beach-Conway-North Myrtle Beach metro area is $66,880, 17% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Myrtle Beach-Conway-North Myrtle Beach metro area scores 44 for gyms and studios (lower middle), #256 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Myrtle Beach-Conway-North Myrtle Beach metro area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in the Myrtle Beach-Conway-North Myrtle Beach metro area
Screening a site or an acquisition in the Myrtle Beach-Conway-North Myrtle Beach metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Myrtle Beach-Conway-North Myrtle Beach metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.