County profile · South Carolina
Horry County, SC market data
Population, household spending and competition for 56 business types in Horry County, each scored against other counties.
- Population, 2025
- 427,551
- +20.9% since 2020
- Households
- 158,779
- Median household income
- $66,880
- +31.9% vs. 2015–2019, before inflation
- Median home value
- $287,700
- Jobs located here
- 142,324
- Highest market score
- 87
- Funeral homes, #35 of 1,472 scored counties
A site report maps the competitors on map listings around any address in Horry County by name and distance, and the households and spending within reach. Or open the report at the center of Horry County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 427,551 people live in Horry County, in 158,779 households. Population estimates show Horry County grew 20.9% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in Horry County is $66,880 a year, 17% below the U.S. median of $80,734. That rose 31.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Horry County spend the most on vehicle insurance (an index of 120, where 100 is the U.S. average) and the least on memberships, classes and admissions (65).
The highest Groundwork market scores in Horry County are for funeral homes (87), veterinarians (78) and child care centers and preschools (76). Horry County ranks #35 of 1,472 scored counties for funeral homes.
Horry County is part of the Myrtle Beach-Conway-North Myrtle Beach metro area. For its number of households, Horry County has the most map listings, relative to the U.S., for property management companies (2.5 times the U.S. rate) and the fewest for child care centers and preschools (34% below the U.S. rate).
All 56 business types in Horry County
Highest Groundwork market score first. Each score compares Horry County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Funeral homes | 87 | #35 of 1,472 | 23 | 1.4 | $1.1M | 169 | 15 |
| Veterinarians | 78 | #124 of 1,485 | 45 | 2.8 | $2.9M | 107 | 33 |
| Child care and preschools | 76 | #150 of 1,611 | 60 | 3.8 | $1M | 104 | 50 |
| Insurance agencies | 71 | #442 of 2,272 | 191 | 12.0 | $2M | 156 | 145 |
| Laundromats | 67 | #190 of 785 | 21 | 1.3 | $13.3M | 106 | 7 |
| Oil change and quick lube | 64 | #124 of 479 | 12 | 0.8 | $11.2M | 81 | 6 |
| Dry cleaners | 63 | #130 of 507 | 14 | 0.9 | $20M | 127 | 15 |
| Physical therapy | 61 | #419 of 1,422 | 66 | 4.2 | $2.5M | 105 | 50 |
| Convenience stores | 60 | #778 of 2,261 | 187 | 11.8 | $4.9M | 62 | 37 |
| Electricians | 58 | #412 of 1,160 | 51 | 3.2 | $8.4M | 70 | 85 |
| Dentists and orthodontists | 58 | #668 of 1,886 | 142 | 8.9 | $1.2M | 119 | 95 |
| Pet businesses | 58 | #744 of 2,200 | 193 | 12.2 | $680K | 77 | 93 |
| Optometrists and eye care | 57 | #496 of 1,302 | 57 | 3.6 | $2.9M | 93 | 26 |
| Barbershops | 57 | #528 of 1,356 | 72 | 4.5 | $1.9M | 98 | 9 |
| Gas stations | 57 | #881 of 2,358 | 236 | 14.9 | $1.8M | 77 | 173 |
| Auto repair shops | 56 | #915 of 2,378 | 307 | 19.3 | $437K | 98 | 144 |
| Roofing and gutters | 55 | #492 of 1,177 | 77 | 4.8 | $5.6M | 66 | 26 |
| Grocery stores | 55 | #854 of 2,070 | 116 | 7.3 | $7.9M | 85 | 76 |
| Grocery and convenience stores | 55 | #994 of 2,402 | 366 | 23.1 | $2.5M | 74 | 113 |
| Martial arts and dance studios | 53 | #597 of 1,334 | 61 | 3.8 | $1.7M | 82 | 31 |
| Landscaping and lawn care | 52 | #665 of 1,493 | 110 | 6.9 | $2M | 69 | 197 |
| Primary care and pediatrics | 52 | #779 of 1,656 | 88 | 5.5 | $1.9M | 106 | 283 |
| Yoga, Pilates and fitness studios | 51 | #378 of 777 | 35 | 2.2 | $2.9M | 71 | 36 |
| Pet stores | 51 | #470 of 974 | 40 | 2.5 | $3.3M | 73 | 16 |
| Auto repair and car care | 51 | #1,201 of 2,401 | 565 | 35.6 | $237K | 88 | 209 |
| Collision repair and body shops | 50 | #662 of 1,327 | 50 | 3.1 | $2.7M | 87 | 46 |
| Tire shops | 50 | #784 of 1,530 | 66 | 4.2 | $2M | 81 | 31 |
| Gyms | 50 | #941 of 1,792 | 118 | 7.4 | $859K | 66 | 36 |
| Pet grooming and boarding | 48 | #792 of 1,461 | 84 | 5.3 | $1.6M | 61 | 44 |
| Home repair trades | 48 | #1,159 of 2,057 | 267 | 16.8 | $1.6M | 66 | 268 |
| Urgent care and walk-in clinics | 47 | #179 of 325 | 6 | 0.4 | $27.7M | 113 | 29 |
| Car washes and detailing | 46 | #841 of 1,451 | 90 | 5.7 | $1.5M | 59 | 21 |
| HVAC and plumbing | 46 | #1,012 of 1,707 | 139 | 8.8 | $3.1M | 65 | 157 |
| Chiropractors | 45 | #894 of 1,490 | 97 | 6.1 | $1.7M | 72 | 49 |
| Coffee shops and cafes | 45 | #1,219 of 2,063 | 185 | 11.7 | $3M | 81 | 103 |
| Gyms, studios and classes | 45 | #1,328 of 2,088 | 214 | 13.5 | $474K | 72 | 67 |
| Nail salons | 44 | #878 of 1,328 | 117 | 7.4 | $1.1M | 68 | 31 |
| Hair salons | 40 | #1,662 of 2,339 | 400 | 25.2 | $333K | 77 | 100 |
| Doctors, dentists and clinics | 40 | #1,686 of 2,394 | 1,152 | 72.6 | $144K | 95 | 532 |
| Lawn, cleaning and pest control | 39 | #1,305 of 1,771 | 226 | 14.2 | $977K | 58 | 378 |
| Bakeries and dessert shops | 38 | #1,386 of 1,889 | 246 | 15.5 | $2.3M | 55 | 108 |
| Pest control | 37 | #527 of 699 | 41 | 2.6 | $5.4M | 53 | 44 |
| Pizza | 37 | #1,569 of 2,090 | 198 | 12.5 | $2.8M | 55 | 389 |
| Fast food and sandwich shops | 37 | #1,622 of 2,222 | 287 | 18.1 | $1.9M | 64 | 389 |
| House cleaning | 36 | #670 of 847 | 75 | 4.7 | $2.9M | 46 | 137 |
| Salons, barbers and spas | 34 | #2,012 of 2,385 | 838 | 52.8 | $159K | 75 | 197 |
| Mortgage brokers and lenders | 33 | #742 of 887 | 102 | 6.4 | Index only | 57 | 50 |
| Home inspectors | 32 | #347 of 415 | 20 | 1.3 | Index only | 43 | 18 |
| Spas and skin care | 32 | #1,494 of 1,769 | 237 | 14.9 | $563K | 64 | 53 |
| Real estate agents and brokers | 32 | #1,988 of 2,176 | 972 | 61.2 | Index only | 43 | 499 |
| Real estate | 32 | #2,028 of 2,229 | 1,215 | 76.5 | Index only | 43 | 830 |
| Restaurants and cafes | 31 | #2,003 of 2,405 | 2,554 | 160.9 | $218K | 59 | 1,100 |
| Sit-down restaurants | 31 | #2,023 of 2,405 | 1,512 | 95.2 | $368K | 55 | 588 |
| Clothing and shoe stores | 30 | #1,730 of 2,087 | 457 | 28.8 | $612K | 48 | 362 |
| Clothing, shoes and laundry | 30 | #1,860 of 2,210 | 570 | 35.9 | $490K | 56 | 384 |
| Property management | 29 | #802 of 910 | 121 | 7.6 | Index only | 34 | 153 |
Household spending in Horry County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $134.1M | $845 | 88 |
| Gasoline and other fuels | $435.7M | $2,744 | 106 |
| Food away from home | $556.2M | $3,503 | 86 |
| Groceries | $919.3M | $5,790 | 92 |
| Personal care products and services | $133.3M | $840 | 84 |
| Child care and other personal services | $62.5M | $393 | 68 |
| Memberships, classes and admissions | $101.4M | $639 | 65 |
| Medical and dental services | $166.2M | $1,047 | 81 |
| Pets | $131.3M | $827 | 91 |
| Clothing, shoes and related services | $279.5M | $1,760 | 86 |
| Vehicle insurance | $373.8M | $2,354 | 120 |
| Home repairs, maintenance and insurance | $430.4M | $2,710 | 90 |
| Lawn care, cleaning and other household services | $220.8M | $1,391 | 98 |
| Rent and homeowner costs | $2.3B | $14,379 | 86 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Horry County
- Population, 2025 estimate
- 427,551+20.9% since 2020
- Households
- 158,779
- Median age
- 47.7
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.8
- Land area
- 1,133 sq. mi.
- People per square mile
- 338
- Median household income
- $66,880+31.9% vs. 2015–2019, before inflation
- Average household income
- $87,740
- Median home value
- $287,700
- Jobs located here
- 142,324
- Daytime population
- 375,675Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Horry County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Horry County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in South Carolina 8
- Georgetown County, SC64,811 people
- Marion County, SC28,664 people
- Williamsburg County, SC30,282 people
- Dillon County, SC27,862 people
- Florence County, SC137,117 people
- Darlington County, SC62,558 people
- Marlboro County, SC25,975 people
- Clarendon County, SC30,986 people
Questions
How fast is Horry County, SC growing?
Population estimates put Horry County at 427,551 people in 2025, up 20.9% since 2020, faster than the U.S. (+3.1%). It has 158,779 households. Against the 2015–2019 survey, median household income rose 31.9%, before inflation.
How much do households in Horry County, SC spend?
Households in Horry County spend about $2.3B a year on rent and homeowner costs, $919.3M on groceries and $556.2M on food away from home. Relative to the U.S., household spending in Horry County runs highest on vehicle insurance (an index of 120, where 100 is the U.S. average) and lowest on memberships, classes and admissions (65).
Which business types have the highest market scores in Horry County, SC?
Of the business types scored in Horry County, funeral homes (87), veterinarians (78) and child care centers and preschools (76) have the highest Groundwork market scores. For funeral homes, that ranks #35 of 1,472 scored counties.
How does Horry County, SC compare with the U.S.?
Median household income in Horry County is $66,880, 17% below the U.S. median of $80,734. The population rose 20.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $287,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for property management companies (2.5 times the U.S. rate) and lowest for child care centers and preschools (34% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Horry County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Horry County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in South Carolina · Every U.S. market · How we measure
Screening a site or an acquisition in Horry County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Horry County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.