County profile · South Carolina
Williamsburg County, SC market data
How Williamsburg County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 29,662
- −4.0% since 2020
- Households
- 12,291
- Median household income
- $46,213
- +42.3% vs. 2015–2019, before inflation
- Median home value
- $104,500
- Jobs located here
- 7,315
- Highest market score
- 71
- Insurance agencies, #422 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Williamsburg County by name and distance, and the households and spending within reach. Or open the report at the center of Williamsburg County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Williamsburg County has an estimated 29,662 people and 12,291 households. Population estimates show Williamsburg County declined 4.0% from 2020 to 2025, against +3.1% for the U.S. Median household income in Williamsburg County is $46,213, 43% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 42.3%, before inflation.
Relative to the U.S., household spending in Williamsburg County runs highest on vehicle insurance (an index of 125, where 100 is the U.S. average) and lowest on memberships, classes and admissions (46).
Of the business types scored in Williamsburg County, insurance agencies (71), real estate businesses (56) and pizza places (53) have the highest Groundwork market scores. For insurance agencies, that ranks #422 of 2,272 scored counties.
Against the U.S., map listings per household run highest for funeral homes (4.7 times the U.S. rate) and lowest for real estate businesses (79% below the U.S. rate).
All 56 business types in Williamsburg County
Highest Groundwork market score first. Each score compares Williamsburg County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 71 | #422 of 2,272 | 9 | 7.3 | $3.3M | 266 | 6 |
| Real estate | 56 | #744 of 2,229 | 10 | 8.1 | Index only | 352 | 7 |
| Pizza | 53 | #888 of 2,090 | 6 | 4.9 | $5.8M | 115 | 11 |
| Dentists and orthodontists | 51 | #878 of 1,886 | 6 | 4.9 | $1.8M | 183 | 6 |
| Salons, barbers and spas | 51 | #1,084 of 2,385 | 27 | 22.0 | $313K | 147 | 3 |
| Lawn, cleaning and pest control | 50 | #836 of 1,771 | 6 | 4.9 | $2.4M | 142 | 15 |
| Doctors, dentists and clinics | 50 | #1,162 of 2,394 | 42 | 34.2 | $257K | 169 | 6 |
| Auto repair shops | 50 | #1,171 of 2,378 | 20 | 16.3 | $526K | 118 | 9 |
| Real estate agents and brokers | 48 | #1,128 of 2,176 | 6 | 4.9 | Index only | 466 | Under 3 |
| Restaurants and cafes | 47 | #1,304 of 2,405 | 85 | 69.2 | $412K | 111 | 22 |
| Gyms, studios and classes | 46 | #1,237 of 2,088 | 5 | 4.1 | $1.1M | 167 | Under 3 |
| Pet businesses | 43 | #1,380 of 2,200 | 11 | 8.9 | $736K | 84 | 4 |
| Fast food and sandwich shops | 42 | #1,434 of 2,222 | 13 | 10.6 | $2.7M | 88 | 11 |
| Sit-down restaurants | 39 | #1,676 of 2,405 | 51 | 41.5 | $687K | 103 | 11 |
| Auto repair and car care | 37 | #1,775 of 2,401 | 44 | 35.8 | $239K | 89 | 14 |
| Primary care and pediatrics | 33 | #1,316 of 1,656 | 5 | 4.1 | $2.2M | 121 | Under 3 |
| Bakeries and dessert shops | 33 | #1,524 of 1,889 | 7 | 5.7 | $5M | 121 | Under 3 |
| Hair salons | 32 | #1,961 of 2,339 | 17 | 13.8 | $497K | 116 | Under 3 |
| Grocery stores | 29 | #1,673 of 2,070 | 11 | 8.9 | $5.7M | 61 | 4 |
| Tire shops | 28 | #1,270 of 1,530 | 5 | 4.1 | $2.1M | 84 | Under 3 |
| Clothing, shoes and laundry | 26 | #1,939 of 2,210 | 17 | 13.8 | $1.1M | 122 | Under 3 |
| Collision repair and body shops | 24 | #1,204 of 1,327 | 6 | 4.9 | $1.8M | 57 | 3 |
| Gyms | 24 | #1,602 of 1,792 | 5 | 4.1 | $1.1M | 85 | Under 3 |
| Gas stations | 23 | #2,158 of 2,358 | 23 | 18.7 | $1.5M | 65 | 25 |
| Nail salons | 22 | #1,216 of 1,328 | 5 | 4.1 | $1.7M | 101 | Under 3 |
| Clothing and shoe stores | 22 | #1,898 of 2,087 | 14 | 11.4 | $1.3M | 103 | Under 3 |
| Funeral homes | 20 | #1,400 of 1,472 | 12 | 9.8 | $168K | 25 | 5 |
| Child care and preschools | 20 | #1,477 of 1,611 | 6 | 4.9 | $630K | 63 | 8 |
| Grocery and convenience stores | 12 | #2,333 of 2,402 | 37 | 30.1 | $1.7M | 50 | 11 |
| Convenience stores | 9 | #2,202 of 2,261 | 21 | 17.1 | $3M | 38 | 7 |
| Barbershops | Not scored | Not scored | 4 | 3.3 | $2.1M | 112 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 4 | 3.3 | $2.6M | 104 | Under 3 |
| Chiropractors | Not scored | Not scored | 4 | 3.3 | $2.7M | 113 | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 4 | 3.3 | $8.8M | 236 | Under 3 |
| Pest control | Not scored | Not scored | 4 | 3.3 | $3.6M | 35 | Under 3 |
| Veterinarians | Not scored | Not scored | 4 | 3.3 | $2M | 74 | 4 |
| Home repair trades | Not scored | Not scored | 3 | 2.4 | $9.1M | 374 | 13 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 2.4 | $2.7M | 106 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 1.6 | $9.2M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 1.6 | $7.2M | Too few | 6 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.6 | Index only | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.6 | $4M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 2 | 1.6 | $5.4M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 1.6 | Index only | Too few | 6 |
| Electricians | Not scored | Not scored | 1 | 0.8 | $27.3M | Too few | 8 |
| HVAC and plumbing | Not scored | Not scored | 1 | 0.8 | $27.3M | Too few | 5 |
| Laundromats | Not scored | Not scored | 1 | 0.8 | $18.3M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 0.8 | $10.8M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 0.8 | $27.3M | Too few | Under 3 |
| Spas and skin care | Not scored | Not scored | 1 | 0.8 | $8.5M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 9 |
| Martial arts and dance studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Williamsburg County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $10.5M | $856 | 89 |
| Gasoline and other fuels | $35.5M | $2,884 | 111 |
| Food away from home | $35M | $2,849 | 70 |
| Groceries | $62.6M | $5,096 | 81 |
| Personal care products and services | $8.5M | $688 | 68 |
| Child care and other personal services | $3.8M | $307 | 53 |
| Memberships, classes and admissions | $5.5M | $449 | 46 |
| Medical and dental services | $10.8M | $879 | 68 |
| Pets | $8.1M | $658 | 72 |
| Clothing, shoes and related services | $18.3M | $1,491 | 73 |
| Vehicle insurance | $30.1M | $2,445 | 125 |
| Home repairs, maintenance and insurance | $27.3M | $2,217 | 73 |
| Lawn care, cleaning and other household services | $14.3M | $1,164 | 82 |
| Rent and homeowner costs | $152.3M | $12,391 | 74 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Williamsburg County
- Population, 2025 estimate
- 29,662−4.0% since 2020
- Households
- 12,291
- Median age
- 43.5
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.9
- Land area
- 934 sq. mi.
- People per square mile
- 32
- Median household income
- $46,213+42.3% vs. 2015–2019, before inflation
- Average household income
- $59,459
- Median home value
- $104,500
- Jobs located here
- 7,315
- Daytime population
- 24,639Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Williamsburg County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Williamsburg County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in South Carolina 8
- Clarendon County, SC30,986 people
- Georgetown County, SC64,811 people
- Florence County, SC137,117 people
- Marion County, SC28,664 people
- Sumter County, SC104,725 people
- Berkeley County, SC246,802 people
- Horry County, SC383,016 people
- Lee County, SC16,166 people
Questions
How fast is Williamsburg County, SC growing?
Population estimates put Williamsburg County at 29,662 people in 2025, down 4.0% since 2020, against +3.1% for the U.S. It has 12,291 households. Median household income rose 42.3% from the 2015–2019 survey, before inflation.
How much do households in Williamsburg County, SC spend?
Households in Williamsburg County spend about $152.3M a year on rent and homeowner costs, $62.6M on groceries and $35.5M on gasoline and other fuels. Set against the U.S., households in Williamsburg County spend the most on vehicle insurance (an index of 125, where 100 is the U.S. average) and the least on memberships, classes and admissions (46).
Which business types have the highest market scores in Williamsburg County, SC?
The highest Groundwork market scores in Williamsburg County are for insurance agencies (71), real estate businesses (56) and pizza places (53). Williamsburg County ranks #422 of 2,272 scored counties for insurance agencies.
How does Williamsburg County, SC compare with the U.S.?
The median household income in Williamsburg County is $46,213 a year, 43% below the U.S. median of $80,734. The population fell 4.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $104,500, against $332,700 for the U.S. For its number of households, Williamsburg County has the most map listings, relative to the U.S., for funeral homes (4.7 times the U.S. rate) and the fewest for real estate businesses (79% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 30 of the 56 business types have a score in Williamsburg County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Williamsburg County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in South Carolina · Every U.S. market · How we measure
Screening a site or an acquisition in Williamsburg County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Williamsburg County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.