Groundwork

County profile · South Carolina

Georgetown County, SC market data

How Georgetown County compares with other counties for 56 business types: competitors, household spending, official counts and growth.

Population, 2025
65,912
+3.8% since 2020
Households
27,129
Median household income
$68,713
+41.8% vs. 2015–2019, before inflation
Median home value
$289,500
Jobs located here
25,133
Highest market score
76
Roofing and gutters, #80 of 1,177 scored counties

A site report maps the competitors on map listings around any address in Georgetown County by name and distance, and the households and spending within reach. Or open the report at the center of Georgetown County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Georgetown County has an estimated 65,912 people and 27,129 households. Population estimates show Georgetown County grew 3.8% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in Georgetown County is $68,713, 15% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 41.8%, before inflation.

Relative to the U.S., household spending in Georgetown County runs highest on vehicle insurance (an index of 128, where 100 is the U.S. average) and lowest on memberships, classes and admissions (73).

Of the business types scored in Georgetown County, roofing and gutter companies (76), collision repair and body shops (76) and martial arts and dance studios (74) have the highest Groundwork market scores. For roofing and gutter companies, that ranks #80 of 1,177 scored counties.

Georgetown County is part of the Murrells Inlet area. Against the U.S., map listings per household run highest for funeral homes (2.8 times the U.S. rate) and lowest for gyms (37% below the U.S. rate).

All 56 business types in Georgetown County

Highest Groundwork market score first. Each score compares Georgetown County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.

Every business type in Georgetown County, SC, highest Groundwork market score first, with its rank among counties, listings, listings per 10,000 households, spending per listing and official establishments
Business typeScoreRank among countiesListingsPer 10k householdsSpending per listingSpending per listing vs. U.S. (100)Official establishments
Roofing and gutters76#80 of 1,17772.6$11.1M1313
Collision repair and body shops76#113 of 1,32751.8$5M1614
Martial arts and dance studios74#95 of 1,33472.6$2.8M1383
Gyms73#168 of 1,792134.8$1.5M1154
Auto repair shops70#339 of 2,3784315.9$578K13019
Home repair trades66#332 of 2,0572810.3$2.8M11444
Child care and preschools65#395 of 1,611114.1$1.1M11015
Gyms, studios and classes65#421 of 2,0882710.0$720K1097
Auto repair and car care64#576 of 2,4017828.8$319K11934
Bakeries and dessert shops63#454 of 1,889217.7$4.8M11512
House cleaning62#201 of 84762.2$6.6M10314
Fast food and sandwich shops60#755 of 2,2223412.5$2.9M9647
Veterinarians58#549 of 1,485124.4$2M737
Pet stores57#365 of 97451.8$4.8M1053
Coffee shops and cafes57#743 of 2,0632710.0$3.7M10012
HVAC and plumbing55#682 of 1,707176.3$4.6M9630
Funeral homes54#615 of 1,472165.9$332K496
Insurance agencies53#1,012 of 2,2724315.9$1.6M12535
Nail salons52#639 of 1,328176.3$1.4M843
Car washes and detailing52#671 of 1,45193.3$2.8M1106
Pizza51#997 of 2,0902910.7$3.4M6847
Landscaping and lawn care50#704 of 1,493176.3$2.3M8046
Pet grooming and boarding50#753 of 1,461186.6$1.3M525
Yoga, Pilates and fitness studios49#409 of 77772.6$2.8M684
Grocery stores49#1,056 of 2,070217.7$7.7M8314
Convenience stores48#1,211 of 2,2613914.4$4.1M528
Property management47#487 of 91062.2Index only12121
Pet businesses47#1,258 of 2,2004617.0$517K5915
Mortgage brokers and lenders46#521 of 887155.5Index only693
Barbershops46#813 of 1,356145.2$1.7M90Under 3
Chiropractors45#886 of 1,490155.5$2M828
Gas stations45#1,412 of 2,3585018.4$1.6M6637
Lawn, cleaning and pest control43#1,136 of 1,7713011.1$1.3M7969
Grocery and convenience stores43#1,496 of 2,4027929.1$2M6022
Primary care and pediatrics42#1,080 of 1,656155.5$2M111109
Laundromats41#496 of 78551.8$10.1M813
Hair salons40#1,659 of 2,3396925.4$345K8015
Physical therapy36#1,075 of 1,422155.5$2M8215
Salons, barbers and spas34#2,009 of 2,38514352.7$167K7828
Pest control33#583 of 69972.6$5.7M559
Tire shops33#1,195 of 1,530217.7$1.2M476
Spas and skin care31#1,510 of 1,7694115.1$581K668
Clothing and shoe stores31#1,686 of 2,0876323.2$801K6341
Restaurants and cafes31#1,995 of 2,405368135.6$271K73162
Optometrists and eye care30#1,092 of 1,302155.5$2M637
Clothing, shoes and laundry30#1,855 of 2,2108732.1$580K6651
Real estate agents and brokers29#2,065 of 2,17612746.8Index only5866
Real estate29#2,105 of 2,22915055.3Index only62101
Dentists and orthodontists28#1,705 of 1,8863914.4$758K7729
Sit-down restaurants28#2,135 of 2,40523687.0$423K64102
Dry cleaners24#468 of 50751.8$10.1M647
Doctors, dentists and clinics23#2,256 of 2,394450165.9$66K43173
ElectriciansNot scoredNot scored41.5$19.3M16111
Home inspectorsNot scoredNot scored20.7Index onlyToo fewUnder 3
Oil change and quick lubeNot scoredNot scored10.4$24.9MToo fewUnder 3
Urgent care and walk-in clinicsNot scoredNot scored10.4$29.6MToo few5

Household spending in Georgetown County

What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).

Annual household spending in Georgetown County, SC by line, per household, and against the U.S.
Spending lineA year, all householdsPer householdIndex vs. U.S. (100)
Vehicle maintenance and repairs$24.9M$91696
Gasoline and other fuels$79.2M$2,920113
Food away from home$99.8M$3,68090
Groceries$161.1M$5,93794
Personal care products and services$23.8M$87887
Child care and other personal services$12.1M$44677
Memberships, classes and admissions$19.4M$71673
Medical and dental services$29.6M$1,09085
Pets$23.8M$87696
Clothing, shoes and related services$50.4M$1,85990
Vehicle insurance$67.7M$2,496128
Home repairs, maintenance and insurance$77.4M$2,85395
Lawn care, cleaning and other household services$39.6M$1,459103
Rent and homeowner costs$404.9M$14,92690

Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.

Population and households in Georgetown County

Population, 2025 estimate
65,912+3.8% since 2020
Households
27,129
Median age
50.9
Homes lived in by their owners
84%
Vehicles per household
1.9
Land area
814 sq. mi.
People per square mile
80
Median household income
$68,713+41.8% vs. 2015–2019, before inflation
Average household income
$100,202
Median home value
$289,500
Jobs located here
25,133
Daytime population
61,754Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Georgetown County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.

Or open the report at the center of Georgetown County. Signed out, you see a blurred preview; on an account, each report is one action.

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Georgetown County is part of the Murrells Inlet, SC area.

Questions

How fast is Georgetown County, SC growing?

Population estimates put Georgetown County at 65,912 people in 2025, up 3.8% since 2020, faster than the U.S. (+3.1%). It has 27,129 households. Median household income rose 41.8% from the 2015–2019 survey, before inflation.

How much do households in Georgetown County, SC spend?

Households in Georgetown County spend about $404.9M a year on rent and homeowner costs, $161.1M on groceries and $99.8M on food away from home. Set against the U.S., households in Georgetown County spend the most on vehicle insurance (an index of 128, where 100 is the U.S. average) and the least on memberships, classes and admissions (73).

Which business types have the highest market scores in Georgetown County, SC?

The highest Groundwork market scores in Georgetown County are for roofing and gutter companies (76), collision repair and body shops (76) and martial arts and dance studios (74). Georgetown County ranks #80 of 1,177 scored counties for roofing and gutter companies.

How does Georgetown County, SC compare with the U.S.?

The median household income in Georgetown County is $68,713 a year, 15% below the U.S. median of $80,734. The population rose 3.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $289,500, against $332,700 for the U.S. For its number of households, Georgetown County has the most map listings, relative to the U.S., for funeral homes (2.8 times the U.S. rate) and the fewest for gyms (37% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in Georgetown County, each ranked against other counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Georgetown County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

All markets in South Carolina · Every U.S. market · How we measure

Screening a site or an acquisition in Georgetown County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Georgetown County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.