Groundwork

Food and drink · County · South Carolina

Restaurants and cafes in Horry County, SC

How Horry County, SC compares with other counties and the U.S. for restaurants and cafes: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 31 out of 100: Lower middle

Ranked #2,003 of 2,405 scored counties
#39 of 44 scored counties in South Carolina

Listings
2,554
922 chain locations (36%)
Official establishments
1,100
+7.5% since 2019
Household spending a year
$556.2M
On food away from home · $3,503 a household
Spending per listing
$218K
41% below the U.S.
Listings per 10k households
160.9
47% above the U.S.
Population, 2025
427,551
+20.9% since 2020

See the restaurants and cafes around any address in Horry County

The site report maps the restaurants and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Horry County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Horry County scores 31 (lower middle) on the Groundwork market score for restaurants and cafes, ranking #2,003 of 2,405 scored counties and #39 of 44 scored counties in South Carolina. That puts it in the bottom quarter of counties.

As of September 2026, map listings count 2,554 restaurants and cafes in Horry County. Of those, 922 are chain locations, or 36%, against 34% across the U.S. That is 160.9 per 10,000 households, 47% above the U.S. rate of 109.8.

At $3,503 per household (14% below the U.S. average), households in Horry County spend about $556.2M a year on food away from home. Spread across 2,554 restaurants and cafes, that is $218K per restaurant, 41% below the U.S. figure of $371K.

Official counts show 1,100 businesses with payroll classed as restaurants and other eating places in Horry County in 2023, up 7.5% from 2019. That is one for every 144 households, against one for every 209 across the U.S. Since fiscal 2022, 29 SBA-backed loans worth $25.1M have gone to businesses classed as restaurants and other eating places in Horry County. Population estimates put the population change in Horry County from 2020 to 2025 at +20.9%, faster than the U.S. (+3.1%).

How Horry County compares

The same measures for South Carolina and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the restaurants and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Restaurants and cafes in Horry County, SC compared with South Carolina and the U.S.
MeasureHorry CountySouth CarolinaU.S.
Listings per 10k households160.9103.7109.8
Spending per listing$218K$353K$371K
Households per official establishment144218209
Official establishment growth, 2019–2023+7.5%+9.1%+6.0%
Population growth, 2020–2025+20.9%+8.5%+3.1%
Spending per household on food away from home$3,503$3,660$4,070
Median household income$66,880$69,324$80,734
Groundwork market score3145

Official counts and lending

Businesses

Official establishments, 2019 to 2023
1,023 → 1,100+7.5% over the period
Employees, 2023
23,092
Annual payroll, 2023
$538.3M
One-person businesses, 2023
191Businesses with no payroll
Map listings, September 2026
2,554922 chain locations
Listings at the U.S. rate for this spending
1,500The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
29
Amount
$25.1M

SBA-backed loans to businesses classed as restaurants and other eating places in Horry County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Horry County

Population, 2025 estimate
427,551+20.9% since 2020
Households
158,779
Median age
47.7
Homes lived in by their owners
77%
Vehicles per household
1.8
Land area
1,133 sq. mi.
People per square mile
338
Median household income
$66,880+31.9% vs. 2015–2019, before inflation
Average household income
$87,740
Median home value
$287,700
Jobs located here
142,324
Daytime population
375,675Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Horry County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the restaurants and cafes on map listings by name and distance.

Or open the report at the center of Horry County. Signed out, you see a blurred preview; on an account, each report is one action.

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Restaurants and cafes across South Carolina

Every South Carolina market ranked →

The highest-scoring counties in South Carolina for restaurants and cafes, numbered among those based in South Carolina, with Horry County marked.

Top counties in South Carolina

Counties in South Carolina ranked for restaurants and cafes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Edgefield County, SC885253.2$671K+16.1%#35 of 2,405
2Berkeley County, SC8373178.0$505K+18.7%#97 of 2,405
3Lancaster County, SC8228972.0$546K+18.3%#110 of 2,405
4Kershaw County, SC7917063.2$561K+11.6%#150 of 2,405
5York County, SC7694783.2$507K+8.1%#221 of 2,405
6Dorchester County, SC7652082.3$473K+10.1%#225 of 2,405
7Oconee County, SC7323467.8$516K+6.3%#305 of 2,405
8Calhoun County, SC722743.7$757K+0.6%#327 of 2,405
9Laurens County, SC7116260.1$528K+6.2%#366 of 2,405
10Saluda County, SC714761.3$518K+4.1%#368 of 2,405
39Horry County, SC312,554160.9$218K+20.9%#2,003 of 2,405

Other business types in Horry County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many restaurants and cafes are in Horry County, SC?

Horry County has 2,554 restaurants and cafes on map listings as of September 2026. 922 of them (36%) are chain locations. The listings count every restaurant, cafe, bar, bakery and food truck. Official counts show 1,100 businesses with payroll classed as restaurants and other eating places in 2023, up 7.5% from 2019. Official counts also show 191 one-person businesses without payroll.

How much do households in Horry County, SC spend on food away from home?

About $556.2M a year, or $3,503 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 2,554 restaurants and cafes on map listings, it comes to $218K per restaurant. It is estimated from the incomes of the 158,779 households in Horry County and national spending patterns by income.

How does Horry County, SC compare with the U.S. for restaurants and cafes?

Horry County has 160.9 restaurants and cafes per 10,000 households, 47% above the U.S. rate of 109.8. Spending per restaurant is $218K, 41% below the U.S. figure of $371K. At the national ratio of restaurants and cafes to household spending, Horry County would have about 1,500, against 2,554 on map listings. There is one business with payroll in the industry for every 144 households, against one for every 209 across the U.S. The official count rose 7.5% from 2019 to 2023, against +6.0% for the U.S.

How fast is Horry County, SC growing?

Population estimates put Horry County at 427,551 people in 2025, up 20.9% since 2020, faster than the U.S. (+3.1%). It has 158,779 households. The median household income in Horry County is $66,880 a year, 17% below the U.S. median of $80,734. That rose 31.9% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Horry County scores 31 for restaurants and cafes (lower middle), #2,003 of 2,405 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Horry County. It maps the restaurants and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for restaurants and cafes · All 56 business types in Horry County

Screening a site or an acquisition in Horry County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Horry County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.