Food and drink · County · South Carolina
Pizza places in Horry County, SC
The pizza places in Horry County, SC, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 37 out of 100: Lower middle
Ranked #1,569 of 2,090 scored counties
#32 of 41 scored counties in South Carolina
- Listings
- 198
- 100 chain locations (51%)
- Official establishments
- 389
- All limited-service restaurants · +17.5% since 2019
- Household spending a year
- $556.2M
- On food away from home · $3,503 a household
- Spending per listing
- $2.8M
- 45% below the U.S.
- Listings per 10k households
- 12.5
- 56% above the U.S.
- Population, 2025
- 427,551
- +20.9% since 2020
See the pizza places around any address in Horry County
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Horry County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for pizza places in Horry County is 37 (lower middle), #1,569 of 2,090 scored counties and #32 of 41 scored counties in South Carolina. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 198 pizza places in Horry County. Chain locations make up 51% of them, against 58% across the U.S. That comes to 12.5 for every 10,000 households, 56% above the U.S. rate of 8.0.
Households in Horry County spend about $556.2M a year on food away from home, or $3,503 per household, 14% below the U.S. average. That is about $2.8M of household spending for each pizza place on map listings, 45% below the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.
In 2023, official counts showed 389 businesses with payroll in Horry County classed as limited-service restaurants, up 17.5% from 2019. That is one for every 408 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Since fiscal 2022, 6 SBA-backed loans worth $5.1M have gone to businesses classed as limited-service restaurants in Horry County. Population estimates put the population change in Horry County from 2020 to 2025 at +20.9%, faster than the U.S. (+3.1%).
How Horry County compares
The same measures for South Carolina and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Horry County | South Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.5 | 7.6 | 8.0 |
| Spending per listing | $2.8M | $4.8M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 408 | 501 | 478 |
| Official establishment growth, 2019–2023 | +17.5% | +10.9% | +6.1% |
| Population growth, 2020–2025 | +20.9% | +8.5% | +3.1% |
| Spending per household on food away from home | $3,503 | $3,660 | $4,070 |
| Median household income | $66,880 | $69,324 | $80,734 |
| Groundwork market score | 37 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 331 → 389All limited-service restaurants · +17.5% over the period
- Employees, 2023
- 6,938
- Annual payroll, 2023
- $141.1M
- One-person businesses, 2023
- 65All limited-service restaurants with no payroll
- Map listings, September 2026
- 198100 chain locations
- Listings at the U.S. rate for this spending
- 110The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 6
- Amount
- $5.1M
SBA-backed loans to businesses classed as limited-service restaurants in Horry County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in Horry County
- Population, 2025 estimate
- 427,551+20.9% since 2020
- Households
- 158,779
- Median age
- 47.7
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.8
- Land area
- 1,133 sq. mi.
- People per square mile
- 338
- Median household income
- $66,880+31.9% vs. 2015–2019, before inflation
- Average household income
- $87,740
- Median home value
- $287,700
- Jobs located here
- 142,324
- Daytime population
- 375,675Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Horry County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of Horry County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across South Carolina
Every South Carolina market ranked →The highest-scoring counties in South Carolina for pizza places, numbered among those based in South Carolina, with Horry County marked.
Top counties in South Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Edgefield County, SC | 86 | 5 | 5.1 | $7M | +16.1% | #33 of 2,090 |
| 2Berkeley County, SC | 83 | 59 | 6.3 | $6.3M | +18.7% | #53 of 2,090 |
| 3York County, SC | 77 | 75 | 6.6 | $6.4M | +8.1% | #138 of 2,090 |
| 4Lancaster County, SC | 77 | 26 | 6.5 | $6.1M | +18.3% | #141 of 2,090 |
| 5Kershaw County, SC | 74 | 17 | 6.3 | $5.6M | +11.6% | #195 of 2,090 |
| 6Beaufort County, SC | 73 | 66 | 8.0 | $5.3M | +8.9% | #228 of 2,090 |
| 7Dorchester County, SC | 71 | 46 | 7.3 | $5.3M | +10.1% | #281 of 2,090 |
| 8Oconee County, SC | 69 | 24 | 7.0 | $5M | +6.3% | #352 of 2,090 |
| 9Aiken County, SC | 66 | 43 | 6.2 | $6M | +7.3% | #441 of 2,090 |
| 10Spartanburg County, SC | 65 | 82 | 6.2 | $5.6M | +15.6% | #478 of 2,090 |
| 32Horry County, SC | 37 | 198 | 12.5 | $2.8M | +20.9% | #1,569 of 2,090 |
Other business types in Horry County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in Horry County, SC?
Horry County has 198 pizza places on map listings as of September 2026. 100 of them (51%) are chain locations. The listings count pizza restaurants. Official counts show 389 businesses with payroll classed as limited-service restaurants in 2023, up 17.5% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Another 65 one-person businesses have no payroll, by official counts.
How much do households in Horry County, SC spend on food away from home?
About $556.2M a year, or $3,503 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 198 pizza places on map listings, it comes to $2.8M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 158,779 households in Horry County and national spending patterns by income.
How does Horry County, SC compare with the U.S. for pizza places?
Horry County has 12.5 pizza places per 10,000 households, 56% above the U.S. rate of 8.0. Spending per pizza place is $2.8M, 45% below the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, Horry County would have about 110, against 198 on map listings. There is one business with payroll in the industry for every 408 households, against one for every 478 across the U.S. The official count rose 17.5% from 2019 to 2023, against +6.1% for the U.S.
How fast is Horry County, SC growing?
Population estimates put Horry County at 427,551 people in 2025, up 20.9% since 2020, faster than the U.S. (+3.1%). It has 158,779 households. The median household income in Horry County is $66,880 a year, 17% below the U.S. median of $80,734. That rose 31.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Horry County scores 37 for pizza places (lower middle), #1,569 of 2,090 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Horry County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in Horry County
Screening a site or an acquisition in Horry County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Horry County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.