Funeral services · County · South Carolina
Funeral homes in Horry County, SC
The funeral homes in Horry County, SC, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 87 out of 100: High
Ranked #35 of 1,472 scored counties
#2 of 41 scored counties in South Carolina
- Listings
- 23
- 3 chain locations (13%)
- Official establishments
- 15
- Businesses with payroll, 2023
- Household spending a year
- $26.4M
- On funerals · $166 a household
- Spending per listing
- $1.1M
- 69% above the U.S.
- Listings per 10k households
- 1.4
- 33% below the U.S.
- Population, 2025
- 427,551
- +20.9% since 2020
See the funeral homes around any address in Horry County
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Horry County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For funeral homes, Horry County has a Groundwork market score of 87 (high): #35 of 1,472 scored counties and #2 of 41 scored counties in South Carolina. That puts it in the top 10% of counties for funeral homes.
Household spending on funerals in Horry County comes to about $26.4M a year: $166 per household, 16% above the U.S. average. Spread across 23 funeral homes, that is $1.1M per home, 69% above the U.S. figure of $679K.
Horry County has 23 funeral homes on map listings as of September 2026. Of those, 3 are chain locations, or 13%, against 10% across the U.S. Per 10,000 households, that is 1.4, 33% below the U.S. rate of 2.1.
In 2023, official counts showed 15 businesses with payroll in Horry County classed as funeral homes and funeral services. That is one for every 10,585 households, against one for every 8,510 across the U.S. Population estimates show Horry County grew 20.9% from 2020 to 2025, faster than the U.S. (+3.1%).
How Horry County compares
The same measures for South Carolina and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Horry County | South Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.4 | 2.8 | 2.1 |
| Spending per listing | $1.1M | $509K | $679K |
| Households per official establishment | 10,585 | 7,730 | 8,510 |
| Official establishment growth, 2019–2023 | n/a | +3.0% | −1.7% |
| Population growth, 2020–2025 | +20.9% | +8.5% | +3.1% |
| Spending per household on funerals | $166 | $142 | $143 |
| Median household income | $66,880 | $69,324 | $80,734 |
| Groundwork market score | 87 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 10 → 15
- Employees, 2023
- 136
- Annual payroll, 2023
- $5.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 233 chain locations
- Listings at the U.S. rate for this spending
- 39The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as funeral homes and funeral services in Horry County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Horry County
- Population, 2025 estimate
- 427,551+20.9% since 2020
- Households
- 158,779
- Median age
- 47.7
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.8
- Land area
- 1,133 sq. mi.
- People per square mile
- 338
- Median household income
- $66,880+31.9% vs. 2015–2019, before inflation
- Average household income
- $87,740
- Median home value
- $287,700
- Jobs located here
- 142,324
- Daytime population
- 375,675Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Horry County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of Horry County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across South Carolina
Every South Carolina market ranked →The highest-scoring counties in South Carolina for funeral homes, numbered among those based in South Carolina, with Horry County marked.
Top counties in South Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Beaufort County, SC | 93 | 12 | 1.5 | $1.3M | +8.9% | #15 of 1,472 |
| 2Horry County, SC | 87 | 23 | 1.4 | $1.1M | +20.9% | #35 of 1,472 |
| 3Lancaster County, SC | 83 | 9 | 2.2 | $798K | +18.3% | #47 of 1,472 |
| 4Oconee County, SC | 81 | 8 | 2.3 | $735K | +6.3% | #62 of 1,472 |
| 5Greenville County, SC | 75 | 25 | 1.1 | $1.1M | +10.6% | #136 of 1,472 |
| 6Berkeley County, SC | 75 | 11 | 1.2 | $1M | +18.7% | #144 of 1,472 |
| 7York County, SC | 70 | 18 | 1.6 | $766K | +8.1% | #236 of 1,472 |
| 8Pickens County, SC | 68 | 10 | 1.9 | $748K | +5.7% | #288 of 1,472 |
| 9Anderson County, SC | 66 | 20 | 2.4 | $593K | +7.7% | #337 of 1,472 |
| 10Dorchester County, SC | 65 | 15 | 2.4 | $529K | +10.1% | #367 of 1,472 |
Other business types in Horry County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes87
Questions
How many funeral homes are in Horry County, SC?
Map listings as of September 2026 show 23 funeral homes in Horry County. 3 of them (13%) are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 15 businesses with payroll classed as funeral homes and funeral services in 2023.
How much do households in Horry County, SC spend on funerals?
About $26.4M a year, or $166 per household. That is 16% above the U.S. average (an index of 116, where 100 is the U.S. average). Spread across the 23 funeral homes on map listings, it comes to $1.1M per home. It is estimated from the incomes of the 158,779 households in Horry County and national spending patterns by income.
How does Horry County, SC compare with the U.S. for funeral homes?
Horry County has 1.4 funeral homes per 10,000 households, 33% below the U.S. rate of 2.1. Spending per home is $1.1M, 69% above the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, Horry County would have about 39, against 23 on map listings. There is one business with payroll in the industry for every 10,585 households, against one for every 8,510 across the U.S.
How fast is Horry County, SC growing?
Population estimates put Horry County at 427,551 people in 2025, up 20.9% since 2020, faster than the U.S. (+3.1%). It has 158,779 households. The median household income in Horry County is $66,880 a year, 17% below the U.S. median of $80,734. That rose 31.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Horry County scores 87 for funeral homes (high), #35 of 1,472 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Horry County. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in Horry County
Screening a site or an acquisition in Horry County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Horry County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.